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Master of Digital Business

Set yourself up for where the world of digital business is going with a specialised master’s degree in this cutting-edge field.

Waikato's Master of Digital Business is unique in New Zealand, as it focuses on using technology from a management perspective.

If you're keen to pursue a career as a tech-savvy manager, this highly practical degree will show you how to exploit the latest digital technologies to revolutionise an organisation's business operations  - to boost profits, optimise performance, and engage in new ways with customers or suppliers.

Our students also complete an industry internship over summer. By the time you graduate, you'll be ready to lead digital transformation projects and strategies on behalf of organisations - as a manager or consultant.

For example, even agriculture is now a hotbed of digital innovation, as geospatial data can link what we buy from the supermarket to specific paddocks, trees or vines. In a society that's obsessed with all things smart and mobile, organisations that fail to keep pace with the latest digital technologies will become increasingly irrelevant.

In this degree, you'll explore exciting topics such as: cloud computing, big data, mobile computing, beacon technology, gamification, business intelligence, real-time analytics, global marketing and social media, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, search technology, and virtual team communication.

Students can attend classes at our campus in Hamilton, or may study completely online from anywhere in New Zealand - ideal for busy professionals who are working full-time and want to upgrade their skills.

There are two streams offered: either the Professional stream (study online or in Hamilton), or the Research stream (study in Hamilton). See below for details.

You can start studying for the Master of Digital Business in either late February (A Semester) or July (B Semester).

Waikato has an international reputation

You'll be studying at Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.

In the Eduniversal Best Masters Rankings 2017, our Master of Digital Business is ranked 41st globally and 1st in New Zealand for Best Master's in E-Business and Digital Marketing. Waikato is also ranked in the world's top 200 universities for Business & Management Studies by the prestigious QS World University Subject Rankings 2018.

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Key information

Months: 12 (full-time)
Points: 120 or 180 (depending on previous qualification)
MDigiBus Study Locations:Hamilton, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Start Dates: Semester A (February) and Semester B (July)
Fees (Domestic): $7,592 (120 pts) or $11,388 (180 pts) - February and July 2018 intakes
See if you're eligible for fees-free study in your first year
Fees (International): $29,370 ( 120 pts) or $44,055 ( 180 points)
Entry Requirements: Postgraduate International
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Degree Planner

Career opportunities

  • Digital business manager
  • Business analyst
  • Project manager
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist
  • Product architect

Alana Scott Alana Scott is the owner-manager of A Little Bit Yummy, a business that works to create simple, yummy recipes for sufferers of irritable bowel syndrome.

Read stories from other students

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship

If you’d like to gain practical, industry-relevant knowledge of digital business, the Professional stream is for you.

A key feature of this stream is an industry internship paper, where you'll be working on real projects at an organisation of your choice for 8-13 weeks over summer (November to February); either in New Zealand or overseas.

This is designed to kick-start your career by giving you hands-on experience that is sought after by employers, and will help solidify your knowledge base.

You'll also complete an applied research project investigating a problem or opportunity related to digital business at a real organisation.

For the Master of Digital Business, you will complete 180 points - normally six papers at 500-level. This includes three required papers, plus three elective papers.

Required papers - Professional stream

Note: Students are expected to find their own host organisation several months in advance, we can offer assistance if needed.

Elective papers - Professional stream

Note: Entry to each paper is subject to approval of the department chairperson.

You can choose to study the MDigiBus (Professional stream) completely online from anywhere in New Zealand.

This is a fully prescribed programme of seven papers at 500-level (180 points). All interactions with staff and students will take place online.

Assessments will include written assignments, web video presentations, online discussion forums, wikis, info graphics, mind maps, and more.

Required papers - Online Professional study option

Conduct in-depth research into a specialist area of digital business that you're truly passionate about, and write a dissertation.

This stream may be the best option for you if you're interested in developing the skills for further academic study, such as a PhD, or a possible future research career. You'll get to grips with the latest research and gain expertise in how digital technologies can be applied in a business context.

You will write a dissertation on a specialist research topic of your own choice, and gain the investigative skills and knowledge required to embark on a PhD thesis, or a future career as an academic.

For the Master of Digital Business, you will complete 180 points - normally six papers at 500-level. This includes three required papers, plus three elective papers.

Required papers - Research stream
Elective papers - Research stream

We encourage applications from a wide range of graduates. Even if you don't meet the criteria below, please talk to us to discuss your options, as all applications will be considered on a case-by-case basis.

To apply for the MDigiBus, you need to have:

  • A bachelor's degree, honours degree, or postgraduate diploma (at least 120 points) in a relevant subject area, such as e-commerce, business/commerce/management, information technology or computer science.
  • In some cases, you may be considered for admission if you have relevant work experience in the field of IT, digital technology or business; OR based on academic merit. However, you may be required to complete some qualifying papers first.
  • International students must have an equivalent qualification from a recognised university, and meet the English language requirements for graduate/postgraduate programmes.
  • To be admitted to the Professional stream of the MDigiBus, you need to have achieved at least a B-minus (B-) grade average for your previous qualification.
  • To be admitted to the Research stream of the MDigiBus, you need to have achieved at least a B grade average for your previous qualification.
  • Admission to the programme does not automatically imply admission to particular papers, and you may need to complete some prerequisite papers first. The catalogue of papers can be found at

For further information about the MDigiBus, please contact the Qualification Convenor, Dr Karyn Rastrick at:

English language requirements for international students:

  • an IELTS overall score of at least 6.5, including at least 6.0 in the Writing band, or
  • an iBT (Internet-based TOEFL) score of at least 90, with a Writing score of at least 22, or
  • a B grade or better at Level 8 in the Certificate of Attainment in Academic English, or
  • an overall score of C (with at least a C in the Writing band) in the Foundation Certificate in English for Academic Purposes, or
  • a PTE Academic overall score of at least 65, with no less than 58 for each communicative skill.


Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303

MDigiBus Qualification Convenor

Dr Karyn Rastrick - Lecturer