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MMS - Marketing as a main subject

Set yourself up as a future business leader and rise to the top of your profession with specialist management expertise. Get the edge over other graduates with a Master of Management Studies from Waikato's Triple Crown Accredited business school.

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.


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Key information

Years: 1 to 1.5
Points: 120 or 180
Start Dates: February (Semester A) and July (Semester B)
Fees (Domestic): $7,896 (120 pts) or $11,844 (180 pts) approx - 2020 fees
Fees (International): $29,955 (120 pts); $44,935 (180 points)
Entry Requirements: Postgraduate International
Faculty:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Degree Planner

Degree planner — MMS in Marketing - 180 points total

Your MMS must include at least 120 points inside the field of your specialist subject. You may take up to 60 points outside the field of the degree.

Outside field of degree (30 to 60 points)

ELECTIVE PAPERS
in any subject at 500 Level (up to 30 points)

  • Field of degree
  • Explanatory note
  • Compulsory papers
  • Elective papers

Please note: Admission to each paper requires the approval of the Subject Convenor. In some cases, you may be asked to complete some prerequisite papers.

This information is provisional and subject to change.

Prescriptions for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt), MMgmt and MMS

The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt), MMgmt and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt), PGDip(Mrkt) programmes.

BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556, MRKTG557.

MMgmt students must complete MRKTG561, MRKTG562, MRKTG563 and MRKTG564.

MMS students must complete MNMGT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593, MRKTG594. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.

500 Level

Code Paper Title Occurrence / Location
MRKTG551Developments in Marketing Strategy20A (Hamilton)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic...
MRKTG552Advanced Advertising Strategy20B (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
MRKTG553International Marketing20B (Hamilton)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
MRKTG591Marketing Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG592Marketing Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG593Marketing Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
MRKTG594Marketing Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

Scholarships and prizes

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Graduate study options


Subject requirements

You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.