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MMS - Marketing as a main subject

Set yourself up as a future business leader and rise to the top of your profession with specialist management expertise. Get the edge over other graduates with a Master of Management Studies from Waikato's Triple Crown Accredited business school.

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.


Apply to enrol

Key information

Years: 1 to 1.5
Points: 120 or 180
Start Dates: February (Semester A) and July (Semester B)
Fees (Domestic): $7,744 (120 pts) or $11,616 (180 pts) - 2019 fees
Fees (International): $29,370 (120 pts); $44,055 (180 points)
Entry Requirements: Postgraduate International
Faculty:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Degree Planner

Degree planner — MMS in Marketing - 180 points total

Your MMS must include at least 120 points in your specialist subject. You may take up to 60 points outside the field of the degree.

Outside field of degree (30 to 60 points)

ELECTIVE PAPERS
in any subject at 500 Level (up to 30 points)

  • Field of degree
  • Explanatory note
  • Compulsory papers
  • Elective papers

Please note: Admission to each paper requires the approval of the Subject Convenor. In some cases, you may be asked to complete some prerequisite papers.

This information is provisional and subject to change.

Prescriptions for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt) and MMS

The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt) and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt), PGDip(Mrkt) programmes.

BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556, MRKTG557.

MMS students must complete MNMGT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593, MRKTG594. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.

500 Level

Code Paper Title Occurrence / Location
MRKTG551Developments in Marketing Strategy20A (Hamilton)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic...
MRKTG552Advanced Advertising Strategy20B (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
MRKTG553International Marketing20B (Hamilton)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
MRKTG591Marketing Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG592Marketing Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG593Marketing Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
MRKTG594Marketing Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

Scholarships and prizes

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Graduate study options

If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Marketing.


Marketing as a single major for the BBus, BCS or BMS(Hons)

For full requirements and regulations see:

Marketing as a 2nd Major for any bachelor's degree

If Marketing is your second major then you must pass 120 points in this subject, including at least 90 points above 100-level, of which at least 45 points must be above 200-level.

As all papers are 15 points, you would therefore complete two 100-level papers, three 200-level papers, and three 300-level papers for each major.

Marketing as a Minor subject for any Bachelor's degree

To complete a minor in Marketing, you must complete 60 points, including at least 30 points above 100-level from MRKTG-coded papers.

The specific requirements for the Marketing minor are that you must include:

  • MRKTG101 Fundamentals of Successful Marketing

Graduate Certificate (GradCert) in Marketing

To complete the requirements for a Graduate Certificate in Marketing, you must pass 60 points at 100-level or above, including at least 45 points at 300-level or above. At least 45 points must be from one subject area. You must also meet the specific requirements prescribed for any subject.

To complete the requirements for a Graduate Certificate in Marketing, you must pass 60 points at 100-level or above, including at least 45 points at 300-level or above. At least 45 points must be from the subject area of Marketing.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/MRKTG

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Graduate Diploma (GradDip) in Marketing

To complete the requirements for a Graduate Diploma in Marketing, you'll need to pass 120 points at 100-level or above, including at least 75 points at 300-level or above. At least 90 points must be from the subject area of Marketing.

The specific requirements for Marketing are that you must include:

  • MKTG209 Principles of Marketing
  • MKTG251 Strategic Marketing Planning

Remaining papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/MRKTG

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Certificate (PGCert) in Marketing

To complete the requirements for a Postgraduate Certificate in Marketing, you'll need to pass 60 points at 500-level from the subject area of Marketing.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/MRKTG

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Diploma (PGDip) in Marketing

To complete the requirements for a Postgraduate Diploma in Marketing, you'll need to pass 120 points at 500-level, including at least 90 points from the subject area of Marketing.

You'll also need to submit a Portfolio of Achievement (see the Postgraduate Diploma qualification information for further details).

Papers can be chosen from those ticked for this qualification in the tick-chart table. Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/MRKTG

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Management Studies (MMS) in Marketing

The completion requirements for the Master of Management Studies depend on your admission criteria; please see the MMS qualification information for further details. However all students must:

  • Take MNGT501 Research Methods in Management Studies (unless passed previously)
  • Take a dissertation (591 / 592) or thesis (593 / 594) in your subject area
  • Submit a Portfolio of Achievement (see MMS qualification information)
  • Meet the specific requirements prescribed for any subject.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/MRKTG

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Philosophy (MPhil) and Doctor of Philosophy (PhD)

Contact the Department's Graduate Convenor.


Documents

Waikato Management School Student Handbook


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Marketing subject convenors:

Dr Roy Larke
Undergraduate/graduate convenor
Email: roy.larke@waikato.ac.nz

Associate Professor Roger Brooksbank
Undergraduate/graduate convenor
Email: rogerb@waikato.ac.nz