MMS - Marketing as a main subject
Main Subject, Second Subject
Set yourself up as a future business leader and rise to the top of your profession with specialist management expertise. Get the edge over other graduates with a Master of Management Studies from Waikato's Triple Crown Accredited business school.
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.
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Key information
| Years: | 1 to 1.5 |
|---|---|
| Points: | 120 or 180 |
| Start Dates: | February (A Trimester A) and July (B Trimester) |
| Estimated Fees* (Domestic): | $8,579 - $12,869 per programme |
| Estimated Fees* (International): | $36,130 (120 pts) $54,200 (180 pts) |
| Entry Requirements: | Postgraduate International |
| Area of Study: | |
| All amounts are in New Zealand Dollars (NZD). *Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees. | |
Career opportunities
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Degree Planner
Degree planner — MMS in Marketing - 180 points total
Your MMS must include at least 120 points inside the field of your specialist subject. You may take up to 60 points outside the field of the degree.
Outside field of degree (up to 60 points)
ELECTIVE PAPERS
in any subject at 500 Level (up to 30 points)
Field of degree - Subject papers (up to 90 points)
Choose up to 90 points from the following papers:
Field of degree - Research stage (at least 30 points)
Research - Choose ONE of the following papers:
- Field of degree
- Explanatory note
- Compulsory papers
- Elective papers
Please note: Admission to each paper requires the approval of the Subject Convenor. In some cases, you may be asked to complete some prerequisite papers.
This information is provisional and subject to change.Papers
Papers available within Marketing
Prescriptions for the PGCert(Mrkt), PGDip(Mrkt), BBus(Hons), BCS(Hons), MMgmt and MMS
The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt), MMgmt and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt) or PGDip(Mrkt) programmes.
BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556 and MRKTG557.
MMgmt students must complete MRKTG561, MRKTG562, MRKTG563 and MRKTG564.
MMS students must complete MNMGT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593 or MRKTG594. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.
Note: The MMgmt in Marketing is not available in 2022.
500 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| BUSAN543 | Applied Business Analytics | 30.0 | 24B (Hamilton) & 24B (Online) |
| This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems. | |||
| MRKTG551 | Developments in Marketing Strategy | 30.0 | 24A (Hamilton) |
| This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic... | |||
| MRKTG552 | Advanced Advertising Strategy | 30.0 | 24B (Online) |
| This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ... | |||
| MRKTG591 | Marketing Dissertation | 30.0 | 24X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| MRKTG592 | Marketing Dissertation | 60.0 | 24X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| MRKTG593 | Marketing Thesis | 90.0 | 24X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
| MRKTG594 | Marketing Thesis | 120.0 | 24X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
Scholarships and prizes
Visit our Scholarship Finder for information about possible scholarships
Graduate study options
- Graduate Certificate in Marketing
- Graduate Diploma in Marketing
- Postgraduate Certificate in Marketing
- Postgraduate Diploma in Marketing
- Master of Management Studies in Marketing
- Doctor of Philosophy in Marketing
Subject requirements
You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.
Contacts
Management Student Centre (MSC)
Phone: +64 838 4303
Email: [email protected]
Website: www.management.ac.nz/msc
Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.