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MMS - Public Relations as a main subject

Set yourself up as a future business leader and rise to the top of your profession with specialist management expertise. Get the edge over other graduates with a Master of Management Studies from Waikato's Triple Crown Accredited business school.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.


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Key information

Years: 1 to 1.5
Points: 120 or 180
Start Dates: February (Semester A) and July (Semester B)
Fees (Domestic): $7,744 (120 pts) or $11,616 (180 pts) - 2019 fees
Fees (International): $29,370 (120 pts); $44,055 (180 points)
Entry Requirements: Postgraduate International
Faculty:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Public relations executive
  • Communications advisor/manager
  • Community liaison manager
  • Content writer
  • Digital and social media manager
  • Events and sponsorship manager
  • Internal communications advisor
  • Media relations adviser
  • Press secretary
  • Sponsorship/fundraising manager
  • Stakeholder and engagement manager

Degree Planner

Degree planner — MMS in Public Relations - 180 points total

Your MMS must include at least 120 points in your specialist subject. You may take up to 60 points outside the field of the degree.

Outside field of degree (30 to 60 points)

ELECTIVE PAPERS
in any subject at 500 Level (up to 30 points)

Subject papers (15 to 90 points)

Choose up to 90 points from the following papers:

500 Level
Ask the Subject Convenor for advice (15 or 30 points)

  • Field of degree
  • Explanatory note
  • Compulsory papers
  • Elective papers

Please note: Admission to each paper requires the approval of the Subject Convenor. In some cases, you may be asked to complete some prerequisite papers.

This information is provisional and subject to change.

Jacinda Ardern Newly minted Prime Minister Jacinda Ardern completed a Bachelor of Communication Studies at Waikato Management School in 2001.

Read stories from other Public Relations students


Prescriptions for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS

The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS. There are no specified subject papers that must be completed for the BBus(Hons), BCS(Hons), and PGCert(PR) programmes.

PGDip(PR) students must complete LCOMM584, MCOM585; and 60 points from LCOMM502, LCOMM583, PUBRL591.

MMS students must complete MCOM585, MNMGT581 and one of PUBRL590, PUBRL591, PUBRL592, PUBRL593, PUBRL594, and 30 points from LCOMM502, LCOMM583, LCOMM584. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.

500 Level

Code Paper Title Occurrence / Location
LCOMM502Managing Virtual Team Communication20B (Online)
Managing and participating in teams is a feature of organisational life and the everyday workplace. Increasingly, work teams are dependent on communication technologies for effective communication. This paper investigates theory and practice of team communication with specific reference to the capacities of communication technologi...
LCOMM583Leadership, Communication and Transformation20A (Hamilton)
Our focus in this paper will be on leadership communication, or the ways leaders and followers interact and the ways leaders attempt to create and shape meanings through images and words. We will also explore a range of ideas about what it means to lead and the assumptions, beliefs, and values embedded and shaped in diverse leaders...
LCOMM584Sustainable Futures20B (Hamilton) & 20B (Online)
Individuals and organisations operate in contexts that are increasingly complex and uncertain. They face issues that are global in nature and which threaten long term sustainability. To successfully meet fast changing futures, contexts and stakeholders must be addressed. New styles of leadership and management are thus required, ac...
PUBRL591Public Relations Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
PUBRL592Public Relations Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
PUBRL593Public Relations Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
PUBRL594Public Relations Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

Scholarships and prizes

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Public Relations as a 1st Major (Bachelor's degree)

Public Relations as a 2nd Major or Minor (Bachelor's degree)

Graduate qualifications

Postgraduate qualifications


Contacts

Management Student Centre (MSC)

Phone: +64 7 838 4303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.