MPhil - Marketing as a subject
Main Subject
The Master of Philosophy is a one-year research-based degree in which candidates undertake a programme of supervised research which critically investigates a topic of substance and significance.
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.
- Accounting
- Anthropology
- Applied Linguistics
- Chemistry
- Computer Science
- Earth Sciences
- Economics
- Education
- Electronics
- Engineering
- English
- Environmental Sciences
- Finance
- Geography
- Health, Sport and Human Performance
- History
- International Management
- Law
- Linguistics
- Materials and Processing
- Mathematics
- Music
- Māori and Indigenous Studies
- Māori Cultural Studies/Tikanga Māori
- Pacific and Indigenous Studies
- Philosophy
- Physics
- Political Science
- Population Studies
- Population Studies and Demography
- Psychology
- Screen and Media Studies
- Sociology
- Statistics
- Strategic Management
- Theatre Studies
- Tourism Management
Apply to enrol
Key information
| Years: | 1-2 |
|---|---|
| Start Dates: | Trimester A (March) and Trimester B (July) |
| Estimated Fees* (Domestic): | $6,591 - $7,067 per year |
| Estimated Fees* (International): | $35,235 - $46,335 per year |
| Entry Requirements: | Postgraduate International |
| Area of Study: | |
| *Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees. | |
Career opportunities
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Degree Planner
Papers
Papers available within Marketing
Prescriptions for the MPhil
The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.
Scholarships and prizes
Visit our Scholarship Finder for information about possible scholarships
Graduate study options
- Graduate Certificate in Marketing
- Graduate Diploma in Marketing
- Postgraduate Certificate in Marketing
- Postgraduate Diploma in Marketing
- Master of Management Studies in Marketing
- Doctor of Philosophy in Marketing
Subject requirements
You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.
Contacts
Management Student Centre (MSC)
Phone: +64 838 4303
Email: [email protected]
Website: www.management.ac.nz/msc
Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.