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PGCert - Marketing as a subject

Postgraduate certificates and diplomas provide the opportunity for continuing professional development in the same area as an original degree.

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

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Key information

Years: 0.5
Start Dates: Trimester A (March) and Trimester B (July)
Estimated Fees* (International): $17,950 - $22,875 per year
Entry Requirements: Postgraduate International
Area of Study:
All amounts are in New Zealand Dollars (NZD). *Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Degree Planner

Prescriptions for the PGCert(Mrkt), PGDip(Mrkt), BBus(Hons), BCS(Hons), MMgmt and MMS

The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt), MMgmt and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt) or PGDip(Mrkt) programmes.

BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556 and MRKTG557.

MMgmt students must complete MRKTG561, MRKTG562, MRKTG563 and MRKTG564.

MMS students must complete MNMGT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593 or MRKTG594. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.

Note: The MMgmt in Marketing is not available in 2022.

Scholarships and prizes

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Graduate study options

Subject requirements

You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.


Management Student Centre (MSC)

Phone: +64 838 4303
Email: [email protected]

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.