Creative Media
Exploit the power of media-rich creative arts for the purpose of clear, engaging, persuasive and powerful storytellng. Learn how to strategically blend text, images, music, sound, film and performance to achieve your communication goals in a media-rich world.
Students enrolled in this major will develop skills in using contemporary creative arts within communication roles for the purpose of clear, engaging, persuasive and powerful storytellng.
Learn how creative expression can be used to challenge people’s assumptions, or encourage them to take civil action and prompt social change.
Graduates will be experimental thinkers who can strategically blend text, images, music, sound, film and performance to achieve their communication goals in a media-rich world.
The major includes papers focused on design thinking, intercultural communication, interactive and social media, the semiotics of sound and images to express ideas, human interest storytelling, and professional studio production (live editing, green screen, cameras and lighting).
Students will work on a variety of practical projects designed to expand their creative practice, such as audio-visual installations, or gaming and VR.
Key information
| Study Location: | Hamilton |
|---|---|
| Area of Study: |
Study Creative Media in these qualifications
Study Creative Media as a specialisation of
Career opportunities
- Art director
- Creative director
- Digital content producer
- Interactive media artist
Papers
Available Creative Media papers
100 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| ARTSC112 | Music, Sound and Human Communication | 15.0 | 23B (Hamilton) |
| Every day we communicate using complex linguistic and musical systems. This paper will explore the role of sound and music in human communication and the cognitive, social, and cultural processes, which underlie such communication. The paper takes a broad, interdisciplinary look at all aspects of sound and musical communication, fr... | |||
| MEDIA100 | Understanding Visual Culture | 15.0 | 23A (Hamilton) & 23X (Zhejiang University City College, Hangzhou China) |
| Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to understand how images variously work to convey ideas, their impact and influence on our behaviour, thinking and culture. It draws on a broad theoretical platform from aesthetics, art history,... | |||
200 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DSIGN252 | Cultural Perspectives for Design | 15.0 | 23B (Hamilton) & 23X (Zhejiang University City College, Hangzhou China) |
| The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse contexts. | |||
| LINGS204 | Language of Social Media | 15.0 | 23G (Online) |
| This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts. | |||
| MEDIA207 | Transmedia Storytelling | 15.0 | 23B (Hamilton) |
| This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media platforms and develop a critical understanding of key concepts and frameworks. | |||
| MEDIA220 | Creative Media Production | 15.0 | 23A (Hamilton) |
| This paper will engage students with a client-based approach to media production. Students will be asked to produce creative projects adhering to strict criteria in a variety of media formats including film, animation, podcasts, audio-visual installations, and studio-based productions. | |||
300 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| COMMS302 | Art for Social Change | 15.0 | 23B (Online) |
| This paper will explore how different forms of cultural and creative expression have been able to effect social change. Focus is given to effective ways and means creative arts have to challenge society's deepest assumptions and trigger perceptual change, action and civic responsibility. This paper encourages students to adopt arti... | |||
| MEDIA305 | Interactive Media Design | 15.0 | 23B (Hamilton) & 23X (Zhejiang University City College, Hangzhou China) |
| Create your own interactive projects that expand your creative practice. Students will engage with contemporary arts practices to devise audio-visual installations, evaluate the rise of interactivity in gaming and VR, and create projects that blend different media formats. | |||
| MEDIA310 | Human Interest Storytelling | 15.0 | 23A (Hamilton) |
| This paper will explore creative non-fiction audio-visual storytelling in a variety of contexts. Students will produce a portfolio of practical outputs within a human interest framework that focuses on specific social, cultural, and political issues. | |||
| MEDIA320 | Creative Media Project | 15.0 | 23A (Hamilton) |
| This paper provides an opportunity for students to develop and carry out a small scale creative media project with relative independence. Students will work with a supervisor to develop original creative content as a multi-platform experience. | |||
Subject requirements
For more information about subject requirements please refer to the Catalogue of Papers for the most up to date information. If you have any questions and need more advice contact one of our friendly student advisors phone:
Scholarships and prizes
New to Waikato? The International Excellence Scholarship is worth up to $10,000.
Visit our Scholarship Finder for information about possible scholarships
Contacts
School of Arts
Phone: 0800 800 145 or +64 7 838 4543
General and Undergraduate Email Enquiries: [email protected]
Graduate and Postgraduate Email Enquiries: [email protected]