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Creative Media

Exploit the power of media-rich creative arts for the purpose of clear, engaging, persuasive and powerful storytellng. Learn how to strategically blend text, images, music, sound, film and performance to achieve your communication goals in a media-rich world.

Students enrolled in this major will develop skills in using contemporary creative arts within communication roles for the purpose of clear, engaging, persuasive and powerful storytellng.

Learn how creative expression can be used to challenge people’s assumptions, or encourage them to take civil action and prompt social change.

Graduates will be experimental thinkers who can strategically blend text, images, music, sound, film and performance to achieve their communication goals in a media-rich world.

The major includes papers focused on design thinking, intercultural communication, interactive and social media, the semiotics of sound and images to express ideas, human interest storytelling, and professional studio production (live editing, green screen, cameras and lighting).

Students will work on a variety of practical projects designed to expand their creative practice, such as audio-visual installations, or gaming and VR.

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Key information

Study Location:Hamilton

Study Creative Media in these qualifications

Study Creative Media as a specialisation of

Career opportunities

  • Art director
  • Creative director
  • Digital content producer
  • Interactive media artist

100 Level

Code Paper Title Points Occurrence / Location
ARTSC112Music, Sound and Human Communication15.021B (Hamilton)
Every day we communicate using complex linguistic and musical systems. This paper will explore the role of sound and music in human communication and the cognitive, social, and cultural processes, which underlie such communication. The paper takes a broad, interdisciplinary look at all aspects of sound and musical communication, fr...
MEDIA100Understanding Visual Culture15.021A (Hamilton), 21A (Online) & 21X (Zhejiang University City College, Hangzhou China)
Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to understand how images variously work to convey ideas, their impact and influence on our behaviour, thinking and culture. It draws on a broad theoretical platform from aesthetics, art history,...

200 Level

Code Paper Title Points Occurrence / Location
COMMS201Creative Media Production15.0No occurrences
This paper examines concepts of intercultural communication where consideration is given to individual and cross cultural values and practice. Communication will be considered through a range of themes including Treaty partnership in Aotearoa, cultural understanding and influences, perceptions and personality, motivation, decision making, groups and teams, diversity, inclusion and belonging, cultural approaches to leadership. This will enable students to gain insight into the complexity of culture and communication and to develop tools and strategies to communicate effectively in culturally diverse contexts.
DSIGN252Cultural Perspectives for Design15.021B (Hamilton) & 21X (Zhejiang University City College, Hangzhou China)
The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse contexts.
LINGS204Language of Social Media15.0No occurrences
This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts.
MEDIA207Transmedia Storytelling15.0No occurrences
This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media platforms and develop a critical understanding of key concepts and frameworks.

300 Level

Code Paper Title Points Occurrence / Location
COMMS301Creative Media Project15.021X (Hamilton)
This paper provides an opportunity for students to develop and carry out a small scale creative media project with relative independence. Students will work with a supervisor to develop original creative content as a multi-platform experience.
COMMS302Art for Social Change15.0No occurrences
This paper will explore how different forms of cultural and creative expression have been able to effect social change. Focus is given to effective ways and means creative arts have to challenge society's deepest assumptions and trigger perceptual change, action and civic responsibility. This paper encourages students to adopt artistic thinking and action to prompt social change.
MEDIA305Interactive Media Design15.021B (Hamilton) & 21X (Zhejiang University City College, Hangzhou China)
Create your own interactive projects that expand your creative practice. Students will engage with contemporary arts practices to devise audio-visual installations, evaluate the rise of interactivity in gaming and VR, and create projects that blend different media formats.
MEDIA307Professional Studio Production15.0No occurrences
This paper allows students to explore professional studio production roles and experience working within, and as part of a studio ecology. Students learn to communicate and work in a controlled live production space comprising of a control (live editing) booth and studio floor (green screen, operating studio pedestal mounted cameras & lighting rig). Studio production increases the complexity, organization and combination of specialised roles required for a variety of film productions. The paper has direct application to future work prospects in film and television studio environments.
MEDIA310Human Interest Storytelling15.0No occurrences
This paper will explore creative non-fiction audio-visual storytelling in a variety of contexts. Students will produce a portfolio of practical outputs within a human interest framework that focuses on specific social, cultural, and political issues.

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