James  Cooper

James Cooper

Master of Business Administration

Waikato Management School

For James Cooper, studying for an MBA was life changing. He’d been working in the media industry for 15 years but during the latest recession found himself redundant.

“I realised that I needed a broader understanding of business, in particular how to deliver sustainable value to all stakeholders – a skill that I could apply to any organisation and situation.

For me the strategy and leadership papers were especially valuable in the MBA. Those two things are key to running a successful organisation. The leadership papers make you take a long hard look at yourself, which can be revealing and ultimately extremely useful.

“Altogether, the MBA has given me control of my future. It gives you confidence and it can open doors. People are inclined to take you more seriously when they know you have an MBA.”

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