Les  Roa

Les Roa

Master of Business Administration

Waikato Management School

In 1998 Longveld was moderately successful as a new player in the stainless steel service industry but was losing momentum. Les realised his own limited business knowledge would hold back the company’s growth.

He entered the University of Waikato’s Executive MBA programme, despite having gone to high school to eat lunch and play rugby (by his own admission) and coping with the daily obstacle of dyslexia.

He transitioned from tradesman to businessman over the two year course, and set a benchmark forLongveld’s team on personal change and continuous self improvement that continues to inspire theteam today.

Les credits his MBA with being the biggest external factor in Longveld’s success. The company sizedoubled within two years of the programme, then doubled again and now operates globally providingcustomised metal fabrication solutions to niche markets in industries as diverse as food, energy, telecommunications, and architecture.

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