Dr. Justin B. Phillips


Qualifications: BSc (Computer Science), BA (Political Studies), BA (Hons), MA (Politics and International Relations), PhD
University of Auckland

(justin.[email protected])

About Justin

I am a lecturer in Political Science and International Relations based at the Tauranga Campus.  My research interests include political communication, behaviour, public opinion, elections, social media, and media discourse.  Data mining and analysis are other significant research interests of mine, particularly when paired in collaboration with expertise from colleagues in a range of other academic fields.  My doctoral research focused specifically on the influence of negative political communication in the 2012 and 2016 presidential elections in the United States.


American Politics; Communication; Data; Data mining; Gender; Politics

Recent Publications

  • Phillips, J. (2020). Leave the attacking to others: Assessing the effectiveness of candidate endorsed and independently sourced televised attack ads in the 2016 Presidential Election. Mass Communication and Society. doi:10.1080/15205436.2020.1788602

  • Phillips, J., & Woodman, V. K. G. (2020). Party System Fragmentation, Social Cleavages, and Social Media: New Zealand's 2017 Election Campaign on Facebook. Australian Journal of Political Science. doi:10.1080/10361146.2020.1774506

  • Phillips, J. B. (2019). Negative Political Communication on Social Media and the Gender Gap: A Study of Men's and Women's Reactions to Presidential Candidate Attacks on Facebook in 2012 and 2016. Politics & Gender, 1-29. doi:10.1017/s1743923x1900059x

  • Elder, E., & Phillips, J. B. (2017). Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries. Journal of Political Marketing, 16(3-4), 319-342. doi:10.1080/15377857.2017.1377140

View all research publications by Justin Phillips

Papers Taught

Contact Details

Name  Extn.  Username  Room  Department
Phillips, Dr Justin 3586 jphillip TCBD.4.03 Political Science & Public Policy