Business Analytics

Business analytics enables modern organisations to use data so they can make better informed business, financial, and marketing decisions to guide their future.
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Why study Business Analytics?

Business Analytics is available as a Minor subject or elective papers for any bachelor's degree, or you can take the Graduate Certificate in Business Analytics.

This subject is ideal for people who enjoy working with data to reveal what is happening inside an organisation and help them solve business problems.

Professionals with skills in business analytics are vital to the success of organisations in many areas, including strategic management, finance, sales and marketing, and supply chain/logistics.

Learn how to use powerful analytics tools to extract and analyse 'big data' from a wide range of sources, visualise key trends and patterns, and transform complex datasets into meaningful business insights.

At Waikato, you will work on real-world scenarios while developing your skills in data scraping/mining, aggregation, data cleaning/wrangling, data analysis and visualisation, prediction and querying, reporting and forecasting.

You'll also get exposure to business analytics tools such as Google BigQuery, Excel, and Business Intelligence (Power BI and Tableau).


Career Opportunities

  • Analytics & Insights Manager
  • Business analyst
  • Business Intelligence Specialist
  • Customer Insights Analyst
  • Data Strategy Lead
  • Digital marketing specialist
  • HR Reporting & Analytics Manager
  • Market researcher
  • Portfolio Analyst
  • Supply Chain Data & Insights Analyst

Study Business Analytics in these qualifications

Learn from the best

With the explosion of data collection tools and methods, professionals with skills in data analytics play a vital role for successful enterprises.

They know how how to leverage the greatest business value from big data, and use business analytics to solve common organisational problems.

We have developed the papers for this subject after consulting with business leaders in New Zealand and Australia to ensure the content is  up-to-date and relevant to industry needs.

Papers are delivered in a FLEXI teaching format, so your learning can be done either face-to-face on campus in Hamilton, or completely online at home.

This subject also considers ethical concerns around the collection and storage of data in New Zealand, and the importance of respecting protocols related to Māori data rights.

You'll be studying at Waikato Management School, which is ranked in the world's top 175 universities for Business & Economics (Times Higher Education World University Subject Rankings).

Waikato Management School is also internationally recognised with Triple Crown Accreditation (AACSB, EQUIS and AMBA), placing it in the top 1% of all business schools globally.

Business Analytics papers


Visit our Scholarship Finder for information about possible scholarships.

Contact us

Management Student Centre (MSC)

MSB.1.50, Waikato Management School, Hillcrest Road, University of Waikato, Hamilton
Opening hours: 8:30am - 5:00pm, Monday to Friday