Market research analyst career

Kaitātari rangahau tauhokohoko

Market research analysts collect and analyse data and information, and make recommendations to businesses about marketing.

Market research analysts collect and analyse data and information, and make recommendations to businesses about marketing.

What would you do as a Market research analyst?

Market research analysts

  • usually work regular business hours
  • usually work in offices and may travel locally or nationally
  • need to be organised, communicate well and identify and solve problems

Tasks

  • research and report on market trends
  • analyse customer needs and purchases
  • learn about industry changes and rules
  • run surveys to collect information
  • check how well business plans work
  • track business and sales performance
  • review market conditions and competition
  • discuss marketing plans with managers
  • set up ways to manage research
  • monitor business data and results

How can you become a Market research analyst?

You usually need experience and a qualification to become a market research analyst.

You may need

  • experience in similar work
  • a bachelor's degree in marketing and advertising, mathematics and statistics, management and business studies or similar area
  • a relevant tertiary qualification

If you're in school

You usually need NCEA Level 3 to do the study or training for this job.

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Qualifications

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Our Bachelor of Business with a Marketing major teaches you what drives consumer behaviour. Add a Business Analytics minor to build the data skills to test it, using tools such as Power BI and Tableau.

If you already have a degree, our Graduate Certificate in Business Analytics or Master of Business or Master of Social Sciences lets you add research and analysis skills without starting over.

BBus

Bachelor of Business

3 years Hamilton, Tauranga
Bachelors Degree
GradCertBA

Graduate Certificate in Business Analytics

9 months+ (part-time study) Hamilton
Graduate Certificate
MBus

Master of Business

1.5 years; or 120 points, 1 year Hamilton
Masters Degree
MSocSc

Master of Social Sciences

1.5 years Hamilton
Masters Degree
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