Nga Tangata Oho Mairangi

Nga Tangata Oho Mairangi (NTOM)

NTOM is a research project led by teams from Massey University and the University of Waikato and is funded by the Ministry of Business, Innovation and Employment for the period 2012 to 2014.

Wellington Waterfront

New Zealand is experiencing significant population changes as mobility (immigration, emigration, internal migration) combines with an ageing population to impact on labour supply, community development and a sense of belonging or attachment. These demographic and economic changes vary considerably by region and have markedly different outcomes for rural and urban communities. This research provides a detailed model of the nature of these changes at the regional level over the period 1986 to 2013 and will provide projections out to 2036.

The project has six components:

  1. Development of a demographic-economic stock-flow sub-national accounting system for New Zealand (DEAS)
  2. Interviews with 90 households across five selected regions (Auckland, Wellington, Christchurch, Westland and Southland) with data analysis by means of the Q methodology (Q sorts)
  3. Computer Assisted Telephone Interviews (CATI) of 160- 220 employers from within the five regions (Employer surveys)
  4. Development of a multi-regional demographic-economic interaction model (MRIM)
  5. Conducting qualitative research by means of focus groups in schools (Focus groups) and
  6. Development of a multi-regional demographic-economic projection system (MDEPS). NIDEA is responsible for delivering DEAS, MRIM and MDEPS. Massey University is responsible for delivering Q sorts, employer surveys and focus groups.

The NIDEA research leaders of DEAS, MRIM and MDEPS are respectively Professor Natalie Jackson, Dr David Maré and Dr Michael Cameron. The overall manager of the Waikato components, with contributions to DEAS, MRIM and MDEPS is Professor Jacques Poot.

Please see for further information.