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NZ Business Benchmarking Survey

The University has worked with NZ accounting practices for over 35 years to provide benchmarking information for NZ businesses. The reports generated have become the industry standard for benchmarking NZ SMEs. Benchmark Reports.

The full annual publication or individual category reports can be purchased for the 425 plus industry classifications.

About the Survey

The New Zealand Business Benchmarking Survey is a financial survey conducted by the University of Waikato, NZ Business Benchmarking Unit (formerly the Management Research Centre). The data analyzed in the survey is collected from NZ accountants and rigorously screened to generate robust financial information on NZ businesses. The statistics reported are widely recognized by business practitioners, government agencies and industry commentators as the accepted standard for benchmarking SMEs in NZ. By way of endorsement, Business Mentors NZ utilize the reports in their mentoring program.

The financial statistics are available for purchase.  Visit Purchase Survey Reports for an order form and more information.

Business Classifications reported utilise the ANZSIC structure along with Custom Classes, which have been  added to provide more detailed business category reports. Over 430 industry classifications (listed from page six) involving SMEs were reported in the 2017 financial year end survey.

The Survey provides financial ratios covering income, profitability, overhead structure, ratios per person, liquidity, and capital structure for a range of NZ industries. The results are divided into two levels. example of the ratios and reports (on pages four and five). The first level displays the aggregate results for all businesses within each classification, showing the range of results in different percentiles, and the average result for the best three performers based on Net Profit per Working Owner. The second level provides additional breakdowns of a classification's results based on total income, net profit per working owner, and location. The median results for these sub-groups (where the sample is sufficient to include them) are displayed side by side for comparison.

Accountants in Public Practice can indicate their interest in participating now by requesting registration information here or via our How to Participate webpage.  To ensure the continued success of the survey, participation is essential. Accountants in public practice can participate in the survey and obtain online access to the reports as well as purchase the publication at a significantly reduced rate.

More Information about the survey is available on our How to Participate page, or by contacting our NZ Business Benchmarking unit on 07 838 4013 or email

NZIBR Executive Director

Associate Professor Eva CollinsAssociate Professor Eva Collins

NZIBR Research Support Officer

Vijay KumarVijay Kumar

NZIBR Annual Report 2018

NZIBR Annual Report CoverView a copy of our Annual Report