MRKTG101

Fundamentals of Successful Marketing

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Note: HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information.

NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.

The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.

Trimesters and Locations

Occurrence Code When taught Where taught
24A (HAM)A Trimester : 26 Feb 2024 - 23 Jun 2024 Hamilton
24A (NET)A Trimester : 26 Feb 2024 - 23 Jun 2024 Online
24A (TGA)A Trimester : 26 Feb 2024 - 23 Jun 2024 Tauranga
24B (HAM)B Trimester : 8 Jul 2024 - 3 Nov 2024 Hamilton
24B (HWC)B Trimester : 8 Jul 2024 - 3 Nov 2024 Hamilton Waikato College
24B (NET)B Trimester : 8 Jul 2024 - 3 Nov 2024 Online
24C (HWC)C Trimester : 11 Nov 2024 - 16 Feb 2025 Hamilton Waikato College
24G (HAM)G Teaching period : 11 Nov 2024 - 22 Dec 2024 Hamilton
MRKTG101-24G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
24VB (VTN)VB Trimester : 29 Jul 2024 - 24 Nov 2024 National Economics University, Vietnam
24X (ZUC)X Teaching period : 2 Sep 2024 - 19 Jan 2025 Zhejiang University City College, Hangzhou China

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-24A (HAM)
Mon11:00 AM1:00 PMPWCFeb 26 - Jun 2
MRKTG101-24A (TGA)
Tue12:00 PM2:00 PMTCBD.2.03Feb 26 - Jun 2
MRKTG101-24B (HAM)
Mon2:00 PM4:00 PMPWCJul 8 - Oct 13
MRKTG101-24B (HWC)
Tue2:00 PM4:00 PMMSB.0.01Jul 8 - Oct 13
MRKTG101-24C (HWC)
Tue1:00 PM3:00 PMI.1.08Nov 11 - Dec 22
MRKTG101-24G (HAM)
Tue10:00 AM2:00 PMMSB.1.20 / MSB.1.21Nov 11 - Dec 22
Thu10:00 AM2:00 PMMSB.1.20 / MSB.1.21Nov 11 - Dec 22

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
24A (HAM) $913 $4337
24A (NET) $913 $4337
24A (TGA) $913 $4337
24B (HAM) $913 $4337
24B (HWC) $913 $4337
24B (NET) $913 $4337
24C (HWC) $913 $4337
24G (HAM) $913 $4337
24VB (VTN) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Business | Marketing | Public Relations | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 22 February 2024 8:39am
Indicative fees current as of : 22 February 2024 4:32am

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