This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG151 and MKTG209|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21A (HAM)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Hamilton|
|21A (TGA)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Tauranga|
|21B (HAM)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Hamilton|
|21C (WPC)||C Trimester : 15 Nov 2021 - 20 Feb 2022||Waikato Pathways College|
|21H (HAM)||H Teaching period : 4 Jan 2021 - 21 Feb 2021||Hamilton|
|21X (ZUC)||X Teaching period : 6 Sep 2021 - 16 Jan 2022||Zhejiang University City College, Hangzhou China|
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
|Mon||11:00 AM||1:00 PM||PWC||Mar 1 - Jun 6|
|Tue||12:00 PM||2:00 PM||TCBD.2.03||Mar 1 - Jun 6|
|Tue||3:00 PM||4:00 PM||PWC||Jul 12 - Oct 17|
|Thu||11:00 AM||12:00 PM||PWC||Jul 12 - Oct 17|
|Tue||10:00 AM||2:00 PM||MSB.1.21||Jan 4 - Feb 14|
|Thu||10:00 AM||2:00 PM||MSB.1.21||Jan 4 - Feb 14|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Fees for 2021 are not yet available.
Paper details current as of : 21 October 2020 12:11pm
Indicative fees current as of : 16 October 2020 12:49pm