MRKTG101

Fundamentals of Successful Marketing

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: MRKTG101-19A (HAM) 50:50, 19A (TGA) 50:50, 19B (HAM) 50:50, 19C (ZUC) 100:0, 19S (HAM) 50:50
Restriction(s): MKTG151, and, MKTG209

Semesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Semester : 25 Feb 2019 - 23 Jun 2019 Hamilton
19A (TGA)A Semester : 25 Feb 2019 - 23 Jun 2019 Tauranga
19B (HAM)B Semester : 8 Jul 2019 - 3 Nov 2019 Hamilton
19C (ZUC)C Semester : 2 Sep 2019 - 12 Jan 2020 Zhejiang University City College, Hangzhou China
19S (HAM)S Semester : 3 Jan 2019 - 17 Feb 2019 Hamilton

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-19A (HAM)
Mon11:00 AM1:00 PMTBAFeb 25 - Jun 2
Fri1:00 PM3:00 PMTBAFeb 25 - Jun 2
MRKTG101-19A (TGA)
Mon11:00 AM1:00 PMTBAFeb 25 - Jun 2
Wed2:00 PM4:00 PMTBAFeb 25 - Jun 2
MRKTG101-19B (HAM)
Tue3:00 PM5:00 PMTBAJul 8 - Oct 13
Thu11:00 AM1:00 PMTBAJul 8 - Oct 13
MRKTG101-19S (HAM)
Mon9:00 AM1:00 PMTBAJan 7 - Feb 17
Fri9:00 AM1:00 PMTBADec 31 - Feb 10

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
19A (HAM) $824 $0 $3566
19A (TGA) $824 $0 $3566
19B (HAM) $824 $0 $3566
19C (ZUC) $824 $0 $3566
19S (HAM) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2018 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2019 outlines.

Additional Information

Available Subjects:  Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 15 November 2018 2:19pm
Indicative fees current as of : 14 November 2018 10:11am

This page has been reformatted for printing.