This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
|Internal assessment / examination:||MRKTG101-19A (HAM) 50:50, 19A (TGA) 50:50, 19B (HAM) 50:50, 19C (ZUC) 100:0, 19S (HAM) 50:50|
|Restriction(s):||MKTG151 and MKTG209|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|19A (HAM)||A Semester : 25 Feb 2019 - 23 Jun 2019||Hamilton|
|19A (TGA)||A Semester : 25 Feb 2019 - 23 Jun 2019||Tauranga|
|19B (HAM)||B Semester : 8 Jul 2019 - 3 Nov 2019||Hamilton|
|19C (ZUC)||C Semester : 9 Sep 2019 - 19 Jan 2020||Zhejiang University City College, Hangzhou China|
|19S (HAM)||S Semester : 3 Jan 2019 - 17 Feb 2019||Hamilton|
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
|Mon||11:00 AM||1:00 PM||PWC||Feb 25 - Jun 2|
|Fri||1:00 PM||3:00 PM||PWC||Feb 25 - Jun 2|
|Mon||11:00 AM||1:00 PM||TCBD.3.05||Feb 25 - Jun 2|
|Wed||2:00 PM||4:00 PM||TCBD.2.08||Feb 25 - Jun 2|
|Tue||3:00 PM||5:00 PM||PWC||Jul 8 - Oct 13|
|Thu||11:00 AM||1:00 PM||PWC||Jul 8 - Oct 13|
|Mon||9:00 AM||1:00 PM||MSB.1.20||Jan 7 - Feb 17|
|Fri||9:00 AM||1:00 PM||MSB.1.20||Dec 31 - Feb 10|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)
The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 11 July 2019 9:13am
Indicative fees current as of : 5 February 2019 5:10pm