MRKTG200

Strategic Marketing Planning

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 50:50
Restriction(s): MKTG251

Trimesters and Locations

Occurrence Code When taught Where taught
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
21A (TGA)A Trimester : 1 Mar 2021 - 27 Jun 2021 Tauranga

Timetabled Lectures for Strategic Marketing Planning (MRKTG200)

DayStartEndRoomDates
MRKTG200-21A (HAM)
Mon4:00 PM6:00 PML.G.05Mar 1 - Jun 6
MRKTG200-21A (TGA)
Fri12:00 PM2:00 PMTCBD.G.04Mar 1 - Jun 6

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG200 for more details


Indicative Fees

Fees for 2021 are not yet available.


Paper Outlines

The following 2020 paper outlines are available for MRKTG200. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Marketing Planning - MRKTG200 (2020) , Strategic Marketing Planning - MRKTG200 (2019) , Strategic Marketing Planning - MRKTG200 (2018)

Paper details current as of : 21 October 2020 12:11pm
Indicative fees current as of : 16 October 2020 12:49pm

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