This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MRKTG305 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 24A (HAM) | A Trimester : 26 Feb 2024 - 23 Jun 2024 | Hamilton |
| MRKTG205-24A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 24A (TGA) | A Trimester : 26 Feb 2024 - 23 Jun 2024 | Tauranga |
| MRKTG205-24A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Analytics and Insights (MRKTG205)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG205-24A (HAM) | ||||
| Thu | 9:00 AM | 11:00 AM | L.G.04 | Feb 26 - Jun 2 |
| MRKTG205-24A (TGA) | ||||
| Tue | 9:00 AM | 11:00 AM | TCBD.3.05 | Feb 26 - Jun 2 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG205 for more details
Indicative Fees for Marketing Analytics and Insights (MRKTG205)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 24A (HAM) | $913 | $4337 | |
| 24A (TGA) | $913 | $4337 | |
Paper Outlines
The following 2023 paper outlines are available for MRKTG205. Please contact the Faculty or School office for details on 2024 outlines.
Additional Information
Available Subjects: Business Analytics | Marketing
Other available years: Marketing Analytics and Insights - MRKTG205 (2023) , Marketing Analytics and Insights - MRKTG205 (2022) , Marketing Analytics and Insights - MRKTG205 (2021)
Paper details current as of : 12 December 2023 8:52am
Indicative fees current as of : 12 December 2023 4:32am