Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MKTG151 or MRKTG101 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG370, MKTG470 and MRKTG204 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23B (NET) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Online |
Timetabled Lectures
The Timetable for 2023 is not available.
Indicative Fees
Fees for 2023 are not yet available.
Paper Outlines
The following 2022 paper outlines are available for MRKTG304. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Marketing
Other available years: Applied Digital Marketing - MRKTG304 (2022) , Applied Digital Marketing - MRKTG304 (2021) , Applied Digital Marketing - MRKTG304 (2020) , Digital Marketing and Branding - MRKTG304 (2019)
Paper details current as of : 19 August 2022 4:03pm
Indicative fees current as of : 19 August 2022 4:30am