MRKTG304

Applied Digital Marketing

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG370, MKTG470 and MRKTG204

Trimesters and Locations

Occurrence Code When taught Where taught
21B (NET)B Trimester : 12 Jul 2021 - 7 Nov 2021 Online

MRKTG304-21A (TGA), 21B (HAM) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21A (TGA)A Trimester : 1 Mar 2021 - 27 Jun 2021 Tauranga
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton

Timetabled Lectures for Applied Digital Marketing (MRKTG304)

There are no timetabled lectures for 2021 occurrences of MRKTG304 in 2021.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG304 for more details


Indicative Fees for Applied Digital Marketing (MRKTG304)

Occurrence Domestic International
 Tuition Resource 
21B (NET) $850 $3783
21B (NTG) $850 $3783
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2020 paper outlines are available for MRKTG304. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Applied Digital Marketing - MRKTG304 (2020) , Digital Marketing and Branding - MRKTG304 (2019)

Paper details current as of : 26 February 2021 9:49am
Indicative fees current as of : 27 February 2021 4:30am

This page has been reformatted for printing.