MRKTG304

Applied Digital Marketing

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG370, MKTG470 and MRKTG204

Trimesters and Locations

Occurrence Code When taught Where taught
23B (NET)B Trimester : 10 Jul 2023 - 5 Nov 2023 Online

Timetabled Lectures

The Timetable for 2023 is not available.


Indicative Fees

Fees for 2023 are not yet available.


Paper Outlines

The following 2022 paper outlines are available for MRKTG304. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Applied Digital Marketing - MRKTG304 (2022) , Applied Digital Marketing - MRKTG304 (2021) , Applied Digital Marketing - MRKTG304 (2020) , Digital Marketing and Branding - MRKTG304 (2019)

Paper details current as of : 19 August 2022 4:03pm
Indicative fees current as of : 19 August 2022 4:30am

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