MRKTG304

Applied Digital Marketing

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG370, MKTG470 and MRKTG204

Trimesters and Locations

Occurrence Code When taught Where taught
24B (HAM)B Trimester : 8 Jul 2024 - 3 Nov 2024 Hamilton
MRKTG304-24B (HAM) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.

Timetabled Lectures for Applied Digital Marketing (MRKTG304)

DayStartEndRoomDates
Tue3:00 PM5:00 PMMSB.1.01Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG304 for more details


Indicative Fees for Applied Digital Marketing (MRKTG304)

Occurrence Domestic International
 Tuition Resource 
24B (HAM) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2023 paper outlines are available for (MRKTG304). Please contact the Faculty or School office for details on 2024 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Applied Digital Marketing - MRKTG304 (2023) , Applied Digital Marketing - MRKTG304 (2022) , Applied Digital Marketing - MRKTG304 (2021) , Applied Digital Marketing - MRKTG304 (2020) , Digital Marketing and Branding - MRKTG304 (2019)

Paper details current as of : 27 February 2024 10:33am
Indicative fees current as of : 2 March 2024 4:32am

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