Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MKTG151 or MRKTG101 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG370, MKTG470 and MRKTG204 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 21B (NET) | B Trimester : 12 Jul 2021 - 7 Nov 2021 | Online |
MRKTG304-21A (TGA), 21B (HAM) have been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 21A (TGA) | A Trimester : 1 Mar 2021 - 27 Jun 2021 | Tauranga |
| 21B (HAM) | B Trimester : 12 Jul 2021 - 7 Nov 2021 | Hamilton |
Timetabled Lectures for Applied Digital Marketing (MRKTG304)
There are no timetabled lectures for 2021 occurrences of MRKTG304 in 2021.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG304 for more details
Indicative Fees for Applied Digital Marketing (MRKTG304)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 21B (NET) | $850 | $3783 | |
| 21B (NTG) | $850 | $3783 | |
Paper Outlines
The following 2020 paper outlines are available for MRKTG304. Please contact the Faculty or School office for details on 2021 outlines.
Additional Information
Available Subjects: Marketing
Other available years: Applied Digital Marketing - MRKTG304 (2020) , Digital Marketing and Branding - MRKTG304 (2019)
Paper details current as of : 26 February 2021 9:49am
Indicative fees current as of : 27 February 2021 4:30am