The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
|Prerequisite(s):||MKTG151 or MRKTG101|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
MRKTG305-21A (HAM), 21B (TGA) have been cancelled. Please contact the School or Faculty Office for more information.
|21A (HAM)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Hamilton|
|21B (TGA)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Tauranga|
Timetabled Lectures for Marketing Research and Insights (MRKTG305)
There are no timetabled lectures for 2021 occurrences of MRKTG305 in 2021.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG305 for more details
Indicative Fees for Marketing Research and Insights (MRKTG305)
|Fees Not Available|
Available Subjects: Marketing
Paper details current as of : 26 February 2021 9:49am
Indicative fees current as of : 27 February 2021 4:30am