MRKTG305

Marketing Research and Insights

The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.

The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG352

Semesters and Locations

Occurrence Code When taught Where taught
19B (HAM)B Semester : 8 Jul 2019 - 3 Nov 2019 Hamilton
19B (TGA)B Semester : 8 Jul 2019 - 3 Nov 2019 Tauranga

Timetabled Lectures for Marketing Research and Insights (MRKTG305)

DayStartEndRoomDates
MRKTG305-19B (HAM)
Mon4:00 PM6:00 PML.G.03Jul 8 - Oct 13
MRKTG305-19B (TGA)
Mon4:00 PM6:00 PMTCBD.3.03Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG305 for more details


Indicative Fees for Marketing Research and Insights (MRKTG305)

Occurrence Domestic International
 Tuition Resource 
19B (HAM) $824 $0 $3566
19B (TGA) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Marketing Research and Insights (MRKTG305)

The following paper outlines are available for Marketing Research and Insights (MRKTG305).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 12 June 2019 11:30am
Indicative fees current as of : 5 February 2019 5:10pm

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