MRKTG305

Marketing Research and Insights

The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.

The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG352

Trimesters and Locations

Occurrence Code When taught Where taught

MRKTG305-21A (HAM), 21B (TGA) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
21B (TGA)B Trimester : 12 Jul 2021 - 7 Nov 2021 Tauranga

Timetabled Lectures for Marketing Research and Insights (MRKTG305)

There are no timetabled lectures for 2021 occurrences of MRKTG305 in 2021.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG305 for more details


Indicative Fees for Marketing Research and Insights (MRKTG305)

Occurrence Domestic International
 Tuition Resource 
Fees Not Available
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2020 paper outlines are available for MRKTG305. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Marketing Research and Insights - MRKTG305 (2020) , Marketing Research and Insights - MRKTG305 (2019)

Paper details current as of : 26 February 2021 9:49am
Indicative fees current as of : 27 February 2021 4:30am

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