The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MKTG151 or MRKTG101 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG352 |
Semesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 19B (HAM) | B Semester : 8 Jul 2019 - 3 Nov 2019 | Hamilton |
| 19B (TGA) | B Semester : 8 Jul 2019 - 3 Nov 2019 | Tauranga |
Timetabled Lectures for Marketing Research and Insights (MRKTG305)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG305-19B (HAM) | ||||
| Mon | 4:00 PM | 6:00 PM | L.G.03 | Jul 8 - Oct 13 |
| MRKTG305-19B (TGA) | ||||
| Mon | 4:00 PM | 6:00 PM | TCBD.1.07 | Jul 8 - Oct 13 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG305 for more details
Indicative Fees for Marketing Research and Insights (MRKTG305)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 19B (HAM) | $824 | $0 | $3566 |
| 19B (TGA) | $824 | $0 | $3566 |
Paper Outlines
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Additional Information
Available Subjects: Marketing
Paper details current as of : 14 March 2019 12:17pm
Indicative fees current as of : 5 February 2019 5:10pm