This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
MRKTG561-22J (HAM) have been cancelled. Please contact the School or Faculty Office for more information.
|22J (HAM)||J Teaching period : 14 Nov 2022 - 11 Dec 2022||Hamilton|
|MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for Marketing Management (MRKTG561)
There are no timetabled lectures for 2022 occurrences of MRKTG561 in 2022.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details
Indicative Fees for Marketing Management (MRKTG561)
|Fees Not Available|
The following 2021 paper outlines are available for MRKTG561. Please contact the Faculty or School office for details on 2022 outlines.
Other available years: Marketing Management - MRKTG561 (2021)
Paper details current as of : 26 November 2021 8:46am
Indicative fees current as of : 3 December 2021 4:32am