This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

Teaching Periods and Locations


22A (HAM) Paper outline	A Trimester : 07 Mar 2022 - 03 Jul 2022	Hamilton		100% internal assessment
22J (HAM)	Cancelled	Contact the School or Faculty Office for more information.

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

22A (HAM)

Name	Day	Time	Room	Dates
Lecture 1 *ONLINE	Wed	10:00 AM - 11:00 AM	ON-LINE, Hamilton	Mar 9 - Jun 12

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


22A (HAM)	$1,015
22J (HAM)	$1,015

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


22A (HAM)	$4,050
22J (HAM)	$4,050

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG561