MCOM585

This advanced paper takes a critical approach to public relations. You will develop insights into the strategic applications of public relations theory to the relationships between society, organisations, their stakeholders and their communities. The value of such a perspective is that it allows students to move beyond the functional solutions commonly applied to public relations problems towards alternative solutions that may be more innovative and creative. Discussion of current contexts requires close reading of the news from a number of different sources to develop an understanding of the historical and contemporary contexts in which PR is applied.