MKTG251

Strategic Marketing Planning

2018
This paper is not offered for 2018

20

200

Based on the key concepts of differentiation and competitive positioning, this paper focuses on analysing a company's marketing situation, formulating a winning marketing strategy and translating it into action in the marketplace.

Additional information

  • Paper details current as of 31 May 2024 19:02pm
  • Indicative fees current as of 2 Jun 2024 01:20am