MKTG451

Applied Marketing Strategy

2018
This paper is not offered for 2018

20

400

This paper focuses on the development and application of strategic marketing concepts. Students examine marketing mistakes and participate in an advanced strategy simulation which develops the skills necessary to become a successful marketer.

Additional information

  • Paper details current as of 31 May 2024 19:03pm
  • Indicative fees current as of 2 Jun 2024 01:20am