This paper is not offered for 2018

20

400

MINT151, MINT209, MINT232, MKTG151 or MKTG209

MKTG358 and MINT458

Relationships are a source of sustainable value creation and well-being. This paper focuses on relational marketing strategy, and will develop for participants a critical insight into the issues of managing marketing relationships in accord with principles of corporate social responsibility and sustainable society.

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