This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG151 and MKTG209 |
Note: HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information.
NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.
The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 24A (HAM) | A Trimester : 26 Feb 2024 - 23 Jun 2024 | Hamilton |
| 24A (NET) | A Trimester : 26 Feb 2024 - 23 Jun 2024 | Online |
| 24A (TGA) | A Trimester : 26 Feb 2024 - 23 Jun 2024 | Tauranga |
| 24B (HAM) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Hamilton |
| 24B (HWC) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Hamilton Waikato College |
| 24B (NET) | B Trimester : 8 Jul 2024 - 3 Nov 2024 | Online |
| 24C (HWC) | C Trimester : 11 Nov 2024 - 16 Feb 2025 | Hamilton Waikato College |
| 24G (HAM) | G Teaching period : 11 Nov 2024 - 22 Dec 2024 | Hamilton |
| MRKTG101-24G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 24VB (VTN) | VB Trimester : 29 Jul 2024 - 24 Nov 2024 | National Economics University, Vietnam |
| 24X (ZUC) | X Teaching period : 2 Sep 2024 - 19 Jan 2025 | Zhejiang University City College, Hangzhou China |
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG101-24A (HAM) | ||||
| Mon | 11:00 AM | 1:00 PM | PWC | Feb 26 - Jun 2 |
| MRKTG101-24A (TGA) | ||||
| Tue | 12:00 PM | 2:00 PM | TCBD.2.03 | Feb 26 - Jun 2 |
| MRKTG101-24B (HAM) | ||||
| Mon | 2:00 PM | 4:00 PM | PWC | Jul 8 - Oct 13 |
| MRKTG101-24B (HWC) | ||||
| Tue | 2:00 PM | 4:00 PM | MSB.0.01 | Jul 8 - Oct 13 |
| MRKTG101-24C (HWC) | ||||
| Tue | 1:00 PM | 3:00 PM | I.1.08 | Nov 11 - Dec 22 |
| MRKTG101-24G (HAM) | ||||
| Tue | 10:00 AM | 2:00 PM | MSB.1.20 / MSB.1.21 | Nov 11 - Dec 22 |
| Thu | 10:00 AM | 2:00 PM | MSB.1.20 / MSB.1.21 | Nov 11 - Dec 22 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 24A (HAM) | $913 | $4337 | |
| 24A (NET) | $913 | $4337 | |
| 24A (TGA) | $913 | $4337 | |
| 24B (HAM) | $913 | $4337 | |
| 24B (HWC) | $913 | $4337 | |
| 24B (NET) | $913 | $4337 | |
| 24C (HWC) | $913 | $4337 | |
| 24G (HAM) | $913 | $4337 | |
| 24VB (VTN) | $913 | $4337 | |
Paper Outlines
The following 2023 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2024 outlines.
Additional Information
Available Subjects: Business | Marketing | Public Relations | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 7 December 2023 9:06am
Indicative fees current as of : 9 December 2023 4:32am