This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
| Points: | 15.0 |
|---|---|
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MKTG151 and MKTG209 |
Note: HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information.
NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.
The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23A (HAM) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Hamilton |
| 23A (NET) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Online |
| 23A (TGA) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Tauranga |
| 23B (HAM) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Hamilton |
| 23B (HWC) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Hamilton Waikato College |
| MRKTG101-23B (HWC) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23B (NET) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Online |
| 23G (HAM) | G Teaching period : 13 Nov 2023 - 17 Dec 2023 | Hamilton |
| MRKTG101-23G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23VB (VTN) | VB Trimester : 31 Jul 2023 - 26 Nov 2023 | National Economics University, Vietnam |
| 23X (ZUC) | X Teaching period : 4 Sep 2023 - 14 Jan 2024 | Zhejiang University City College, Hangzhou China |
MRKTG101-23C (HWC) has been cancelled. Please contact the School or Faculty Office for more information.
Cancelled Occurrences
| Cancelled Occurrences | ||
|---|---|---|
| 23C (HWC) | C Trimester : 13 Nov 2023 - 18 Feb 2024 | Hamilton Waikato College |
| MRKTG101-23C (HWC) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG101-23A (HAM) | ||||
| Mon | 11:00 AM | 1:00 PM | PWC | Feb 27 - Jun 4 |
| MRKTG101-23A (TGA) | ||||
| Tue | 12:00 PM | 2:00 PM | TCBD.2.03 | Feb 27 - Jun 4 |
| MRKTG101-23B (HAM) | ||||
| Tue | 2:00 PM | 4:00 PM | PWC | Jul 10 - Oct 15 |
| MRKTG101-23B (HWC) | ||||
| Mon | 4:00 PM | 6:00 PM | K.G.06 | Jul 10 - Oct 15 |
| Thu | 4:00 PM | 6:00 PM | K.G.01 | Jul 10 - Oct 15 |
| MRKTG101-23G (HAM) | ||||
| Tue | 10:00 AM | 2:00 PM | MSB.1.21 | Nov 13 - Dec 17 |
| Thu | 10:00 AM | 2:00 PM | MSB.1.21 | Nov 13 - Dec 17 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23A (HAM) | $888 | $4091 | |
| 23A (NET) | $888 | $4091 | |
| 23A (TGA) | $888 | $4091 | |
| 23B (HAM) | $888 | $4091 | |
| 23B (HWC) | $888 | $4091 | |
| 23B (NET) | $888 | $4091 | |
| 23G (HAM) | $888 | $4091 | |
| 23VB (VTN) | $888 | $4091 | |
Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)
The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)
Paper details current as of : 23 May 2023 7:40pm
Indicative fees current as of : 31 May 2023 4:30am