This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG151 and MKTG209|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|20A (HAM)||A Trimester : 2 Mar 2020 - 28 Jun 2020||Hamilton|
|20A (TGA)||A Trimester : 2 Mar 2020 - 28 Jun 2020||Tauranga|
|20B (HAM)||B Trimester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
|20C (WPC)||C Trimester : 16 Nov 2020 - 21 Feb 2021||Waikato Pathways College|
|20S (HAM)||S Semester : 6 Jan 2020 - 23 Feb 2020||Hamilton|
|20X (ZUC)||X Teaching period : 28 Sep 2020 - 31 Jan 2021||Zhejiang University City College, Hangzhou China|
MRKTG101-20C (WPC) has been cancelled. Please contact the School or Faculty Office for more information.
Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)
|Mon||11:00 AM||1:00 PM||PWC||Mar 2 - May 17|
|Fri||1:00 PM||2:00 PM||PWC||Mar 2 - May 17|
|Tue||12:00 PM||2:00 PM||TCBD.3.05||Mar 2 - May 17|
|Wed||2:00 PM||3:00 PM||TCBD.2.08||Mar 2 - May 17|
|See Moodle||Jul 13 - Oct 18|
|Mon||9:00 AM||1:00 PM||S.1.01||Jan 6 - Feb 16|
|Fri||9:00 AM||1:00 PM||S.G.03||Jan 6 - Feb 16|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)
The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.
Paper details current as of : 13 August 2020 12:04pm
Indicative fees current as of : 4 June 2020 3:25pm