MRKTG101

Fundamentals of Successful Marketing

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Note: The NWC occurrence of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information.

The ZUC occurrence of this paper is exclusively for Zhejian Yniversity City College students. Please contact the University of Waikato Management School for more information.

NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information.

Trimesters and Locations

Occurrence Code When taught Where taught
23A (HAM)A Trimester : 27 Feb 2023 - 25 Jun 2023 Hamilton
MRKTG101-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23A (TGA)A Trimester : 27 Feb 2023 - 25 Jun 2023 Tauranga
MRKTG101-23A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23B (HAM)B Trimester : 10 Jul 2023 - 5 Nov 2023 Hamilton
MRKTG101-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23B (HWC)B Trimester : 10 Jul 2023 - 5 Nov 2023 Hamilton Waikato College
MRKTG101-23B (HWC) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.
23C (HWC)C Trimester : 13 Nov 2023 - 18 Feb 2024 Hamilton Waikato College
MRKTG101-23C (HWC) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.
23G (HAM)G Teaching period : 13 Nov 2023 - 17 Dec 2023 Hamilton
MRKTG101-23G (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
23VB (VTN)VB Trimester : 31 Jul 2023 - 26 Nov 2023 National Economics University, Vietnam
23X (ZUC)X Teaching period : 4 Sep 2023 - 14 Jan 2024 Zhejiang University City College, Hangzhou China

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-23A (HAM)
Mon11:00 AM1:00 PMPWCFeb 27 - Jun 4
MRKTG101-23A (TGA)
Tue12:00 PM2:00 PMTCBD.2.03Feb 27 - Jun 4
MRKTG101-23B (HAM)
Tue2:00 PM4:00 PMPWCJul 10 - Oct 15
MRKTG101-23B (HWC)
Mon4:00 PM6:00 PMK.G.06Jul 10 - Oct 15
Thu4:00 PM6:00 PMK.G.01Jul 10 - Oct 15
MRKTG101-23C (HWC)
Tue4:00 PM6:00 PMI.1.01Nov 13 - Dec 17
Fri4:00 PM6:00 PMI.1.01Nov 13 - Dec 17
MRKTG101-23G (HAM)
Tue10:00 AM2:00 PMMSB.1.21Nov 13 - Dec 17
Thu10:00 AM2:00 PMMSB.1.21Nov 13 - Dec 17

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees

Fees for 2023 are not yet available.


Paper Outlines

The following 2022 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 30 September 2022 10:04am
Indicative fees current as of : 1 October 2022 4:30am

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