MRKTG101

Fundamentals of Successful Marketing

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG151 and MKTG209

Note: The NWC occurrence of this paper is exclusively for International Diploma students. Please contact the University of Waikato College for more information.

Trimesters and Locations

Occurrence Code When taught Where taught
22A (HAM)A Trimester : 7 Mar 2022 - 3 Jul 2022 Hamilton
MRKTG101-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22A (TGA)A Trimester : 7 Mar 2022 - 3 Jul 2022 Tauranga
22B (HAM)B Trimester : 18 Jul 2022 - 13 Nov 2022 Hamilton
MRKTG101-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22B (NWC)B Trimester : 18 Jul 2022 - 13 Nov 2022 Internet Waikato College
22C (NWC)C Trimester : 14 Nov 2022 - 19 Feb 2023 Internet Waikato College
22H (HAM)H Teaching period : 3 Jan 2022 - 20 Feb 2022 Hamilton
MRKTG101-22H (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22X (ZUC)X Teaching period : 5 Sep 2022 - 15 Jan 2023 Zhejiang University City College, Hangzhou China

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Marketing | Public Relations | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 16 September 2021 6:58pm
Indicative fees current as of : 21 September 2021 4:30am

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