MRKTG101

Fundamentals of Successful Marketing

2025

15

100

A Trimester, B Trimester, C Trimester, and other teaching periods

Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Hangzhou City University, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations
25A (HAM)
Paper outline 		A Trimester :
24 Feb 2025 - 22 Jun 2025 		Hamilton On-campus 100% internal assessment
25A (NET)
Paper outline 		A Trimester :
24 Feb 2025 - 22 Jun 2025 		Online Online 100% internal assessment
25A (TGA)
Paper outline 		A Trimester :
24 Feb 2025 - 22 Jun 2025 		Tauranga On-campus 100% internal assessment
25B (HAM)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Hamilton On-campus 100% internal assessment
25B (HWC)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Hamilton Waikato College On-campus 100% internal assessment
25B (NET)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Online Online 100% internal assessment
25C (HWC)
Paper outline 		C Trimester :
10 Nov 2025 - 15 Feb 2026 		Hamilton Waikato College On-campus 100% internal assessment
25G (HAM)
Paper outline 		G Semester :
10 Nov 2025 - 21 Dec 2025 		Hamilton 100% internal assessment
25VB (VTN)
Paper outline 		04 Aug 2025 - 30 Nov 2025 National Economics University, Vietnam On-campus 100% internal assessment
25X (ZUC)
Paper outline 		08 Sep 2025 - 18 Jan 2026 Hangzhou City University, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

HWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.

Timetabled lectures

25A (HAM) 25A (TGA) 25B (HAM) 25B (HWC) 25G (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM S.1.04, Hamilton Feb 24 - Jun 1
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.2.03, Tauranga Feb 25 - Jun 1
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 2:00 PM - 4:00 PM MSB.1.04, Hamilton Jul 7 - Oct 12
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Wed 9:00 AM - 11:00 AM LAIN.B.28, Hamilton Waikato College Jul 9 - Oct 12
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 2:00 PM MSB.1.20 / MSB.1.21, Hamilton Nov 11 - Dec 21
Lecture 2 Thur 10:00 AM - 2:00 PM MSB.1.20 / MSB.1.21, Hamilton Nov 13 - Dec 21
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
25A (HAM) $968
25A (NET) $968
25A (TGA) $968
25B (HAM) $968
25B (HWC) $968
25B (NET) $968
25C (HWC) $968
25G (HAM) $968
25VB (VTN) $968
25X (ZUC) $968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
25A (HAM) $4,553
25A (NET) $4,553
25A (TGA) $4,553
25B (HAM) $4,553
25B (HWC) $4,553
25B (NET) $4,553
25C (HWC) $4,553
25G (HAM) $4,553
25VB (VTN) $4,553
25X (ZUC) $4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Business

Additional information

  • Paper details current as of 7 Aug 2024 01:03am
  • Indicative fees current as of 9 May 2025 01:20am