MRKTG101

Fundamentals of Successful Marketing

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: MRKTG101-20A (HAM) 50:50, 20A (TGA) 50:50, 20B (HAM) 50:50, 20S (HAM) 50:50, 20X (ZUC) 100:0
Restriction(s): MKTG151 and MKTG209

Semesters and Locations

Occurrence Code When taught Where taught
20A (HAM)A Semester : 2 Mar 2020 - 28 Jun 2020 Hamilton
20A (TGA)A Semester : 2 Mar 2020 - 28 Jun 2020 Tauranga
20B (HAM)B Semester : 13 Jul 2020 - 8 Nov 2020 Hamilton
20S (HAM)S Semester : 6 Jan 2020 - 23 Feb 2020 Hamilton
20X (ZUC)X Semester : 31 Aug 2020 - 17 Jan 2021 Zhejiang University City College, Hangzhou China

Timetabled Lectures

The Timetable for 2020 is not available.


Indicative Fees

Fees for 2020 are not yet available.


Paper Outlines

The following 2019 paper outlines are available for MRKTG101. Please contact the Faculty or School office for details on 2020 outlines.

Additional Information

Available Subjects:  Business | Disciplinary Foundation Papers | Human Resource Management | Marketing | Public Relations | Strategic Management | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2019) , Fundamentals of Successful Marketing - MRKTG101 (2018)

Paper details current as of : 19 September 2019 9:23am
Indicative fees current as of : 29 July 2019 3:04pm

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