MRKTG200

Strategic Marketing Planning

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG251

Trimesters and Locations

Occurrence Code When taught Where taught
22A (HAM)A Trimester : 7 Mar 2022 - 3 Jul 2022 Hamilton
MRKTG200-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22A (TGA)A Trimester : 7 Mar 2022 - 3 Jul 2022 Tauranga

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG200. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Marketing Planning - MRKTG200 (2021) , Strategic Marketing Planning - MRKTG200 (2020) , Strategic Marketing Planning - MRKTG200 (2019) , Strategic Marketing Planning - MRKTG200 (2018)

Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am

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