MRKTG200

Strategic Marketing Planning

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG251

Trimesters and Locations

Occurrence Code When taught Where taught
24A (HAM)A Trimester : 26 Feb 2024 - 23 Jun 2024 Hamilton
24A (NET)A Trimester : 26 Feb 2024 - 23 Jun 2024 Online
24A (TGA)A Trimester : 26 Feb 2024 - 23 Jun 2024 Tauranga
MRKTG200-24A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Strategic Marketing Planning (MRKTG200)

DayStartEndRoomDates
MRKTG200-24A (HAM)
Mon3:00 PM5:00 PMPWCFeb 26 - Jun 2
MRKTG200-24A (TGA)
Fri12:00 PM2:00 PMTCBD.3.03Feb 26 - Jun 2

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG200 for more details


Indicative Fees for Strategic Marketing Planning (MRKTG200)

Occurrence Domestic International
 Tuition Resource 
24A (HAM) $913 $4337
24A (NET) $913 $4337
24A (TGA) $913 $4337
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Strategic Marketing Planning (MRKTG200).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Marketing Planning - MRKTG200 (2023) , Strategic Marketing Planning - MRKTG200 (2022) , Strategic Marketing Planning - MRKTG200 (2021) , Strategic Marketing Planning - MRKTG200 (2020) , Strategic Marketing Planning - MRKTG200 (2019) , Strategic Marketing Planning - MRKTG200 (2018)

Paper details current as of : 22 February 2024 8:39am
Indicative fees current as of : 24 February 2024 4:32am

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