This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MRKTG305 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23A (HAM) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Hamilton |
| MRKTG205-23A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
| 23A (TGA) | A Trimester : 27 Feb 2023 - 25 Jun 2023 | Tauranga |
| MRKTG205-23A (TGA) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for Marketing Analytics and Insights (MRKTG205)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| MRKTG205-23A (HAM) | ||||
| Thu | 9:00 AM | 11:00 AM | ELT.G.01 | Feb 27 - Jun 4 |
| MRKTG205-23A (TGA) | ||||
| Tue | 9:00 AM | 11:00 AM | TCBD.3.05 | Feb 27 - Jun 4 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG205 for more details
Indicative Fees for Marketing Analytics and Insights (MRKTG205)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23A (HAM) | $888 | $4091 | |
| 23A (TGA) | $888 | $4091 | |
Paper Outlines for Marketing Analytics and Insights (MRKTG205)
The following paper outlines are available for Marketing Analytics and Insights (MRKTG205).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Business Analytics | Marketing
Other available years: Marketing Analytics and Insights - MRKTG205 (2022) , Marketing Analytics and Insights - MRKTG205 (2021)
Paper details current as of : 31 May 2023 12:20pm
Indicative fees current as of : 1 June 2023 4:30am