MRKTG205

Marketing Analytics and Insights

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG102
Internal assessment / examination: 100:0
Restriction(s): MRKTG305

Trimesters and Locations

Occurrence Code When taught Where taught
22A (HAM)A Trimester : 7 Mar 2022 - 3 Jul 2022 Hamilton
22A (TGA)A Trimester : 7 Mar 2022 - 3 Jul 2022 Tauranga

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG205. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Marketing Analytics and Insights - MRKTG205 (2021)

Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am

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