MRKTG205

Marketing Analytics and Insights

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG102
Internal assessment / examination: 100:0
Restriction(s): MRKTG305

Trimesters and Locations

Occurrence Code When taught Where taught
21A (HAM)A Trimester : 1 Mar 2021 - 27 Jun 2021 Hamilton
21A (TGA)A Trimester : 1 Mar 2021 - 27 Jun 2021 Tauranga

Timetabled Lectures for Marketing Analytics and Insights (MRKTG205)

DayStartEndRoomDates
MRKTG205-21A (HAM)
Fri10:00 AM12:00 PML.G.02Mar 1 - Jun 6
MRKTG205-21A (TGA)
Tue9:00 AM11:00 AMTCBD.2.13Mar 1 - Jun 6

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG205 for more details


Indicative Fees for Marketing Analytics and Insights (MRKTG205)

Occurrence Domestic International
 Tuition Resource 
21A (HAM) $850 $3783
21A (TGA) $850 $3783
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Marketing Analytics and Insights (MRKTG205)

The following paper outlines are available for Marketing Analytics and Insights (MRKTG205).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am

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