This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21A (HAM)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Hamilton|
|21A (TGA)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Tauranga|
Timetabled Lectures for Marketing Analytics and Insights (MRKTG205)
|Fri||10:00 AM||12:00 PM||L.G.02||Mar 1 - Jun 6|
|Tue||9:00 AM||11:00 AM||TCBD.2.13||Mar 1 - Jun 6|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG205 for more details
Indicative Fees for Marketing Analytics and Insights (MRKTG205)
Available Subjects: Marketing
Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am