This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22A (HAM)||A Trimester : 7 Mar 2022 - 3 Jul 2022||Hamilton|
|MRKTG205-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
|22A (TGA)||A Trimester : 7 Mar 2022 - 3 Jul 2022||Tauranga|
Timetabled Lectures for Marketing Analytics and Insights (MRKTG205)
|Fri||10:00 AM||12:00 PM||S.1.04||Mar 7 - Jun 12|
|Tue||9:00 AM||11:00 AM||TCBD.3.05||Mar 7 - Jun 12|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG205 for more details
Indicative Fees for Marketing Analytics and Insights (MRKTG205)
Other available years: Marketing Analytics and Insights - MRKTG205 (2021)
Paper details current as of : 10 January 2022 12:10pm
Indicative fees current as of : 18 January 2022 4:30am