Marketing Healthcare Services

This paper is not offered for 2024

For previous occurrences, try the 2023 version of this year.



Restricted paper: MKTG503

This course will provide an in-depth understanding of the marketing concepts and theories that apply to healthcare services. For example, students will gain a working knowledge of the principles of consumer behaviour, marketing strategy, specific marketing tools and techniques, and integrated marketing communication, and how to use them in healthcare services. Students will build skills in analysing marketing problems and developing marketing programs and strategies in different healthcare contexts.

Additional information

  • Paper details current as of 27 Jan 2024 23:57pm
  • Indicative fees current as of 21 May 2024 01:20am