MRKTG552

Advanced Advertising Strategy

2024

30

500

B Trimester

Online

MRKTG101 and MRKTG200 (or instructor's discretion).

MINT552 or MKTG552

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.

Teaching Periods and Locations

24B (NET)
Paper outline
B Trimester :
08 Jul 2024 - 03 Nov 2024
Online Online 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
24B (NET) $2,145

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

24B (NET) $9,033

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 27 Jan 2024 23:50pm
  • Indicative fees current as of 21 May 2024 01:20am