MRKTG564

Digital Marketing Strategy

2020
This paper is not offered for 2020

15

500

Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.

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  • Paper details current as of 1 Jun 2024 11:50am
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