MRKTG564

Digital Marketing Strategy

2021

15

500

B Trimester

Hamilton

Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.

Teaching Periods and Locations

  • 21N (HAM)
    Cancelled
    Contact the School or Faculty Office for more information.
21B (HAM)
Paper outline
B Trimester :
12 Jul 2021 - 07 Nov 2021
Hamilton On-campus 100% internal assessment
21N (HAM)
Cancelled Contact the School or Faculty Office for more information.

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
21B (HAM) $998
21N (HAM) $998

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

21B (HAM) $3,857
21N (HAM) $3,857

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 16:00pm
  • Indicative fees current as of 2 Jun 2024 01:20am