MRKTG567

Integrated Marketing Communications Strategy

2026

15

500

B Trimester

Tauranga

MRKTG203

This paper provides students with an applied application of advertising and promotional strategies. Students will understand the importance of these areas in the development of an organisation's brand positioning strategy.

Teaching Periods and Locations

26B (TGA)
Paper outline
B Trimester :
13 Jul 2026 - 08 Nov 2026
Tauranga 100% internal assessment

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 31 Jul 2025 01:00am
  • Indicative fees current as of 12 Aug 2025 01:20am