Social media and related smart technologies are creating incredible new business opportunities, while potentially crippling unprepared companies and industries, and leaving behind workers who are unwilling or unable to adapt. This paper uses lectures, lab-based activities, and investigations of real organisations to examine how to get social media working on behalf of a business. The role of social media in public relations is also emphasised.

Teaching Periods and Locations


18B (HAM) Paper outline	B Trimester : 09 Jul 2018 - 04 Nov 2018	Hamilton	On-campus	100% internal assessment

Students who have taken MSYS212 in 2013 and 2014 may not take this paper.

Timetabled lectures

18B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Fri	9:00 AM - 11:00 AM	MSB.1.01, Hamilton	Jul 13 - Oct 14

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


18B (HAM)	$1,077

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


18B (HAM)	$4,528

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Digital Business

Additional information

Subject regulations

MSYS453