TOMG501

International Tourism and Hospitality Marketing

2018
This paper is not offered for 2018

30

500

This paper provides students with an in-depth understanding of skills and knowledge required in tourism and hospitality marketing and research from an international perspective. The paper covers an appraisal of international tourism and hospitality markets; understanding of diversity and differences; strategies for international tourism and hospitality marketing; use and role of research.

Additional information

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