TOMG501
International Tourism and Hospitality Marketing
This paper is not offered for 2018
30
500
This paper provides students with an in-depth understanding of skills and knowledge required in tourism and hospitality marketing and research from an international perspective. The paper covers an appraisal of international tourism and hospitality markets; understanding of diversity and differences; strategies for international tourism and hospitality marketing; use and role of research.
Additional information
- Paper details current as of 31 May 2024 20:06pm
- Indicative fees current as of 7 Jul 2024 01:20am