TOMG501

International Tourism and Hospitality Marketing

2018
This paper is not offered for 2018

30

500

This paper provides students with an in-depth understanding of skills and knowledge required in tourism and hospitality marketing and research from an international perspective. The paper covers an appraisal of international tourism and hospitality markets; understanding of diversity and differences; strategies for international tourism and hospitality marketing; use and role of research.

Additional information

  • Paper details current as of 31 May 2024 20:06pm
  • Indicative fees current as of 2 Jun 2024 01:20am