International Tourism and Hospitality Marketing

This paper is not offered for 2018



This paper provides students with an in-depth understanding of skills and knowledge required in tourism and hospitality marketing and research from an international perspective. The paper covers an appraisal of international tourism and hospitality markets; understanding of diversity and differences; strategies for international tourism and hospitality marketing; use and role of research.

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  • Paper details current as of 31 May 2024 20:06pm
  • Indicative fees current as of 2 Jun 2024 01:20am