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BBus - Marketing as a major

Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.


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Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Fees (Domestic): $6,720 per year (approx) - 2020 fees
Fees (International): $29,380 per year
Entry Requirements: Undergraduate International
Faculty:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Degree Planner

Degree planner — BBus in Marketing (single major)

Year 1

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level or above
Any Management paper

100 Level
Elective or Minor

100 Level
Elective or Minor

Year 3

300 Level
Work-Integrated Learning paper

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

  • Major
  • Elective or Minor
  • Compulsory
This information is provisional and subject to change.

Required papers

Open this section to read more

Business Fundamentals papers:

  • ACCTN101 Accounting for Management
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • MGSYS101 Digital Business and Supply Chain Management
  • STMGT101 Introduction to Management

*Eight and Ninth major papers

You have the option to replace either the 8th or 9th Major paper - either MRKTG305* or MRKTG306* - with the Work-Integrated Learning paper, and count it towards your major instead. This would give you the flexibility to take any other Management paper at 300 level instead.

Work-Integrated Learning papers:


Options in Tauranga

From 2019, you can complete all three years of the BBus in Marketing at our new CBD campus in Tauranga.


It's also possible to complete the Marketing and Sales strand of the one-year NZ Diploma in Business (Level 5) at Toi Ohomai Institute of Technology, and then transfer into Year 2 of the BBus in Finance at the University of Waikato. You'll receive guaranteed credit for eight 100-level papers of the BBus (120 points).

For advice before you enrol, contact a Tauranga Future Student Advisor:

Email: info@waikato.ac.nz
Phone: 0800 WAIKATO

If you choose to start with the NZDipBus, we recommend you contact the Tauranga Student Services team at the University of Waikato to discuss your intended programme of study.


Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business, Bachelor of Communication Studies and the Bachelor of Management Studies with Honours. Marketing may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Marketing as a single major for the BBus, BCS and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101; one of ACCTN101, ECONS101, FINAN101, MGSYS101 or STMGT101; MRKTG200, MRKTG301, MRKTG202; MRKTG203; MRKTG304, MRKTG305 and MRKTG306. BBus and BMS(Hons) students may count one of WSOMM396, or WSOMM399, and BCS students may count LCOMM300, in place of MRKTG305 or MRKTG306.

To complete Marketing as part of a double major for the BBus, BCS, BMS(Hons), or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101; or one of ACCTN101, ECONS101, FINAN101, MGSYS101 or STMGT101 if MRKTG101 has already been included as part of another major; one of ACCTN101, ECONS101, FINAN101, MGSYS101 or STMGT101; MRKTG200, MRKTG301, MRKTG202, MRKTG203, MRKTG304; and either MRKTG305 or MRKTG306.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

100 Level

Code Paper Title Occurrence / Location
ACCTN101Accounting for Management20A (Hamilton), 20B (Hamilton), 20B (Tauranga), 20X (Zhejiang University City College, Hangzhou China) &
This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information.
ECONS101Business Economics and the New Zealand Economy20A (Hamilton), 20A (Secondary School - Unistart), 20A (Tauranga), 20B (Hamilton), 20X (Zhejiang University City College, Hangzhou China) &
This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses.
FINAN101Introduction to Finance20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20S (Hamilton), 20X (Zhejiang University City College, Hangzhou China) &
This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20X (Zhejiang University City College, Hangzhou China) &
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
MRKTG101Fundamentals of Successful Marketing20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20S (Hamilton), 20X (Zhejiang University City College, Hangzhou China) &
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
STMGT101Introduction to Management20A (Hamilton), 20B (Hamilton), 20B (Tauranga), 20X (Hamilton), 20X (Zhejiang University City College, Hangzhou China),
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 Level

Code Paper Title Occurrence / Location
MRKTG200Strategic Marketing Planning20A (Hamilton) & 20A (Tauranga)
This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
MRKTG202Consumer and Buyer Behaviour20A (Hamilton), 20B (Hamilton) & 20B (Tauranga)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
MRKTG203Advertising and Integrated Marketing Communications20B (Hamilton) & 20B (Tauranga)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

300 Level

Code Paper Title Occurrence / Location
DIGIB301Creating Value with Social Media Analytics20B (Hamilton)
The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
DIGIB302Digital Business Technology Trends20B (Hamilton)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet if Things, Beacons, Virtual Reality etc.
MRKTG301Sales and Business Development20B (Hamilton) & 20B (Tauranga)
This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach.
MRKTG304Digital Marketing and Branding20A (Hamilton), 20A (Tauranga) & 20B (Hamilton)
Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
MRKTG305Marketing Research and Insights20A (Hamilton) & 20A (Tauranga)
The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
MRKTG306Services Marketing20B (Hamilton) & 20B (Tauranga)
This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.
SCMGT303Supply Chain Management20A (Hamilton)
Every company is part of a supply network for producing products and services that satisfy customer needs. This paper introduces basic concepts of supply chain management.
WSOMM396Management Internship20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Occurrence / Location
MRKTG551Developments in Marketing Strategy20A (Hamilton)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic...
MRKTG552Advanced Advertising Strategy20B (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
MRKTG553International Marketing20B (Hamilton)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
MRKTG591Marketing Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG592Marketing Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG593Marketing Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
MRKTG594Marketing Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Occurrence / Location
MRKTG800Marketing MPhil Thesis20X (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
MRKTG900Marketing PhD Thesis20I (Hamilton), 20X (Hamilton) & 20X (Tauranga)
No description available.

Scholarships and prizes

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Graduate study options


Subject requirements

You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.