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BBus - Marketing as a major

Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.


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Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Fees (Domestic): $6,797 per year - 2021 fees
Fees (International): $30,260 per year
Entry Requirements: Undergraduate International
Area of Study:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Degree Planner

Degree planner — BBus in Marketing

Year 1

100 Level
One of Business Fundamentals

100 Level
One of Business Fundamentals

100 Level
One of Business Fundamentals

100 Level
One of Business Fundamentals

100 Level
Elective or Minor

100 Level
Elective or Minor

Year 3

MRKTG301, MRKTG304, MRKTG307, or MRKTG308

MRKTG301, MRKTG304, MRKTG307, or MRKTG308

MRKTG301, MRKTG304, MRKTG307, or MRKTG308*

300 Level
Work-Integrated Learning: WSOMM396/399

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

  • Major
  • Field
  • Elective
This information is provisional and subject to change.

Required papers

Open this section to read more

Business Fundamentals papers:

  • ACCTN101 Accounting for Management
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • MGSYS101 Digital Business and Supply Chain Management
  • STMGT101 Introduction to Management

300 Level Marketing papers:

*9th major paper

You have the option to replace the 9th Major paper with the Work-Integrated Learning paper, and count the WIL towards your major instead. This provides the flexibility to take any other Management paper at 300 level instead.

Work-Integrated Learning papers:


Options in Tauranga

You can complete all three years of the BBus in Marketing at our campus in Tauranga.

For advice before you enrol, contact a Tauranga Future Student Advisor:

Email: [email protected]
Phone: 0800 WAIKATO


Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons)). Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Marketing as a single major for the BBus, BC and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, and 45 points from MRKTG301, MRKTG304, MRKTG308 and MRKTG307. Students may count one of WSOMM396 or WSOMM399 in place of MRKTG301, MRKTG304, MRKTG308 or MRKTG307.

To complete Marketing as part of a double major for the BBus, BC, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG308 and MRKTG307.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

100 Level

Code Paper Title Points Occurrence / Location
MRKTG101Fundamentals of Successful Marketing15.022A (Hamilton), 22A (Tauranga), 22B (Hamilton), 22B (Internet Waikato College), 22C (Internet Waikato College), 22H (Hamilton) & 22X (Zhejiang University City College, Hangzhou China)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
MRKTG102Principles of Consumer Behaviour and Research15.022B (Hamilton) & 22B (Tauranga)
This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

200 Level

Code Paper Title Points Occurrence / Location
MRKTG200Strategic Marketing Planning15.022A (Hamilton) & 22A (Tauranga)
This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
MRKTG203Integrated Marketing Communications15.022B (Hamilton) & 22B (Tauranga)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
MRKTG205Marketing Analytics and Insights15.022A (Hamilton) & 22A (Tauranga)
This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

300 Level

Code Paper Title Points Occurrence / Location
LCOMM300Communication Strategies15.022B (Hamilton)
This capstone paper gives students the opportunity to apply knowledge of communication theories and practices acquired throughout the course of their study by designing and implementing a communication strategy for a client.
MRKTG301Modern Professional Selling15.022B (Hamilton) & 22B (Tauranga)
This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach.
MRKTG304Applied Digital Marketing15.022B (Online)
Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
MRKTG307Applied Content and Social Media Marketing15.022A (Hamilton) & 22A (Tauranga)
Content marketing teaches a strategic marketing approach to creating and distributing valuable, relevant, and brand-supporting content to attract and retain customers, and to drive profit through customer action.
MRKTG308Strategic Brand Management15.022A (Hamilton)
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
MRKTG309Marketing Capstone15.022B (Hamilton) & 22B (Tauranga)
The marketing capstone paper brings together all other topics in the marketing major providing an integrated practical learning experience.
SCMGT303Supply Chain Management15.022A (Hamilton)
Every company is part of a supply network for producing products and services that satisfy customer needs. This paper introduces critical concepts of supply chain management.
WSOMM396Management Internship15.022A (Hamilton), 22A (Tauranga), 22B (Hamilton), 22B (Tauranga), 22C (Hamilton) & 22C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.022A (Hamilton), 22A (Tauranga), 22B (Hamilton), 22B (Tauranga), 22C (Hamilton) & 22C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
MRKTG551Developments in Marketing Strategy30.022A (Hamilton)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic...
MRKTG552Advanced Advertising Strategy30.022B (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
MRKTG553International Marketing30.022B (Hamilton)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
MRKTG561Marketing Management15.022J (Hamilton)
This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
MRKTG562Strategic Marketing Analysis, Planning and Control15.022J (Hamilton)
This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.
MRKTG591Marketing Dissertation30.022X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG592Marketing Dissertation60.022X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
MRKTG593Marketing Thesis90.022X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
MRKTG594Marketing Thesis120.022X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Points Occurrence / Location
MRKTG800Marketing MPhil Thesis120.022X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
MRKTG900Marketing PhD Thesis120.022I (Hamilton), 22J (Hamilton), 22K (Hamilton), 22X (Hamilton) & 22X (Tauranga)
No description available.

Scholarships and prizes

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Graduate study options


Subject requirements

You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303
Email: [email protected]
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.