Map NZ Map World

Graduate Certificate in Marketing

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Contrary to popular belief, marketing is much more than just selling or advertising.

A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.

Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.

Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.

Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.

You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.

If you’re creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.

Internationally recognised

Waikato is ranked in the world's top 251-300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2020.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.

Apply to enrol

Key information

Duration Of Study: 4-8 months (full-time or part-time study)
Points: 60 points
GradCert(Mrkt) Study Locations:Hamilton, Tauranga, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Start Dates: March (A Trimester) and July (B Trimester)
Estimated Fees* (International): NZ$17,345 approx per programme
Entry Requirements: Postgraduate International
Area of Study:
All amounts are in New Zealand Dollars (NZD).*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Degree Planner

Degree planner — Graduate Certificate in Marketing (60 points)

Students will take four papers in total (60 points), worth 15 points each. This includes one introductory paper (15 points) at 100 or 200-level; and three advanced papers (45 points) at 300-level.

You have the option to include one elective paper at 300-level in any subject.

Please contact the Management Student Centre (email [email protected]) for advice before you enrol in any papers.

Admission to each paper is at the discretion of the subject convenor.

Introductory paper (15 points)

Take the following paper:

  • Subject
  • Explanatory note
  • Elective

Students also have the option of transferring into the Graduate Diploma in Marketing (120 points).

This information is provisional and subject to change.

Srishti Kaur The course helped me to think about my business from a fresh viewpoint, and helped me with my web presence and Google Analytics.

Read stories from other Graduate Certificate in Marketing students

To enrol for the Graduate Certificate in Marketing, applicants must have:

a) completed a bachelor's degree or equivalent qualification; OR

b) be able to demonstrate they have adequate training, experience, and ability to proceed with the programme.

Applicants who do not meet these requirements may still be considered for special admission, subject to completing some additional qualifying papers.

Admission to each paper is at the discretion of the subject convenor.

Scholarships and prizes

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship

Graduate study options



Waikato Management School
Phone: 07 838 4303
Email: [email protected]

Have a chat with one of our friendly advisers to help you plan your degree.

Phone: +64 7 807 9275
Email: [email protected]

Enquire Now