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Graduate Certificate in Marketing

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Contrary to popular belief, marketing is much more than just selling or advertising.

A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.

Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.

Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.

Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.

You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.

If you’re creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.

Internationally recognised

Waikato is ranked in the world's top 251-300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2020.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.

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Key information

Duration Of Study: 4-8 months (full-time or part-time study)
Points: 60 points
GradCert(Mrkt) Study Locations:Hamilton, Tauranga, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Start Dates: B Trimester (July) 2020 and A Trimester (March) 2021
Fees (Domestic): NZ$3,360 approx (2020 tuition fees) per programme
See if you're eligible for fees-free study in your first year
Fees (International): NZ$14,692 approx (2020 tuition fees) per programme
Entry Requirements: Postgraduate International
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Degree Planner

Degree planner — Graduate Certificate in Marketing (60 points) - B Trimester 2020

Students will take four papers (60 points). This includes one introductory paper (15 points) at either 100-level or 200-level; plus three advanced papers (45 points) at 300-level.

All papers offered in B Trimester 2020 will be taught online.

Please contact for advice before you enrol in any papers. Admission to each paper is at the discretion of the subject convenor.

Introductory paper (15 points)

Available online in B Trimester - July 2020

Choose ONE of the following papers:

Advanced papers (45 points)

Available online in B Trimester - July 2020

Choose THREE of the following papers:

Elective paper at 300 Level

  • Subject
  • Trimester
  • Explanatory note
  • Elective

Note: All papers offered in A Trimester 2021 will be taught face-to-face at our campuses in Hamilton and Tauranga.

Students also have the option of transferring into the Graduate Diploma in Marketing (120 points).

This information is provisional and subject to change.

Srishti Kaur The course helped me to think about my business from a fresh viewpoint, and helped me with my web presence and Google Analytics.

Read stories from other Graduate Certificate in Marketing students

To enrol for the Graduate Certificate in Marketing, applicants must have:

a) completed a bachelor's degree or equivalent qualification; OR

b) be able to demonstrate they have adequate training, experience, and ability to proceed with the programme.

Applicants who do not meet these requirements may still be considered for special admission, subject to completing some additional qualifying papers.

Admission to each paper is at the discretion of the subject convenor.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

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Graduate study options



Waikato Management School
Phone: 07 838 4303

Have a chat with one of our friendly advisers to help you plan your degree.

Phone: +64 7 8384610

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