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Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

Internationally recognised

You'll study at our internationally recognised Waikato Management School, which is in the top 1% of business schools globally thanks to our prestigious Triple Crown Accreditation from AACSB, EQUIS and AMBA.

Waikato is one of New Zealand's leading business schools, consistently ranked 1st or 2nd in New Zealand for Business and Economics in the Times Higher Education World University Subject Rankings since 2022.

Qualifications

If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for the Bachelor of Business.

Otherwise, you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; with the option to study completely online.

Apply to enrol

Key information

Study Locations:Hamilton, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Area of Study:

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

100 Level

Code Paper Title Points Occurrence / Location
DIGIB101The World of Digital Business15.024B (Hamilton) & 24VB (National Economics University, Vietnam)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
MGSYS101Digital Business and Supply Chain Management15.024A (Hamilton), 24A (Hamilton Waikato College), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24VA (Internet National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.

200 Level

Code Paper Title Points Occurrence / Location
DIGIB200Tools for Managing Projects15.024A (Hamilton) & 24VA (National Economics University, Vietnam)
This paper introduces foundational project management concepts using a holistic approach to link students' theoretical knowledge to practice. Lecture content supports practical lab-based learning, where students develop technical competencies using project management software tools for a range of project management activities.
DIGIB201Creating Value with Social Media Analytics15.024B (Hamilton) & 24VB (Internet National Economics University, Vietnam)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from a vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business15.024A (Hamilton) & 24VA (National Economics University, Vietnam)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.

300 Level

Code Paper Title Points Occurrence / Location
DIGIB302Digital Business Technology Trends15.024B (Hamilton) & 24VB (National Economics University, Vietnam)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet of Things, Beacons, Virtual Reality etc.
DIGIB303Managing Digital Business Transformation15.024A (Hamilton) & 24VA (National Economics University, Vietnam)
This paper focuses on digital business transformation. It will help future managers deliver business value by being informed participants and leaders in digital business transformation.
DIGIB304Digital Business Enterprise Implementation15.024B (Hamilton) & 24VB (National Economics University, Vietnam)
The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
MNGMT362E-Logistics15.024VB (National Economics University, Vietnam)
This paper aims to develop students' ability to design and manage e-logistics technologies. The paper emphasises the importance of fast-developing information and communication technologies in a contemporary logistic enviornment.
PRMGT302Project Management in Practice15.024A (Online), 24B (Online), 24C (Online) & 24VA (Internet National Economics University, Vietnam)
This paper addresses advanced important practical project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
STMGT306Business Ecosystems15.024G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
BUSAN543Applied Business Analytics30.024B (Hamilton) & 24B (Online)
This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems.
DIGIB519Professional Field Internship30.024A (Hamilton), 24B (Online) & 24C (Online)
This paper facilitates practical experience building and skills development through an intensive industry internship for graduate level students. This paper is delivered online, and students will be on site and at work in their host organisations from 8-13 weeks, based in host organisations in New Zealand or overseas.
DIGIB552Applied Research Methods and Project30.024A (Online)
This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, ran that having an academic focus. The paper will be delivered solely online. A we...
DIGIB555Digital Business Management30.024A (Hamilton) & 24A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
DIGIB558Contemporary Issues in Digital Business30.024B (Hamilton) & 24B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
DIGIB591Digital Business Dissertation30.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB592Digital Business Dissertation60.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB593Digital Business Thesis90.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
DIGIB594Digital Business Thesis120.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
SCMGT577E-Enabled Agile Supply Chains30.024B (Hamilton)
Agility is at the cutting edge of contemporary supply network management and a leading strategy for competing in today's highly competitive marketplace. This paper explores agility and technology-enabled supply chains.

800 Level

Code Paper Title Points Occurrence / Location
DIGIB800Digital Business MPhil Thesis120.024X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
DIGIB900Digital Business PhD Thesis120.024I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga)
No description available.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

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Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: [email protected]
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton