Digital Business
Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.
New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.
This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.
By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.
Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.
In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.
For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.
Internationally recognised
Waikato is ranked in the world's top 300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2019.
You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools worldwide, having achieved Triple Crown Accreditation from AACSB, EQUIS and AMBA in 2005.
Qualifications
If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.
Otherwise, you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.
Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; with the option to study completely online.
Key information
| Study Locations: | Hamilton, Online Papers offered differ by location. The Catalogue of Papers has full location info. |
|---|---|
| Area of Study: |
Study Digital Business in these qualifications
Study Digital Business as a specialisation of
Career opportunities
- Web systems project manager
- E-commerce project manager
- E-business manager
- Business systems analyst
- Web / systems developer
- Digital marketing specialist
- E-commerce entrepreneur
- Business manager
Papers
Available Digital Business papers
100 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DIGIB101 | The World of Digital Business | 15.0 | 24B (Hamilton), 24B (Hamilton Waikato College), 24C (Hamilton Waikato College) & 24VB (National Economics University, Vietnam) |
| Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business. | |||
| MGSYS101 | Digital Business and Supply Chain Management | 15.0 | 24A (Hamilton), 24A (Hamilton Waikato College), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24VA (Internet National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China) |
| This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies. | |||
200 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DIGIB200 | Tools for Managing Projects | 15.0 | 24A (Hamilton) & 24VA (National Economics University, Vietnam) |
| This paper introduces foundational project management concepts using a holistic approach to link students' theoretical knowledge to practice. Lecture content supports practical lab-based learning, where students develop technical competencies using project management software tools for a range of project management activities. | |||
| DIGIB201 | Creating Value with Social Media Analytics | 15.0 | 24B (Hamilton) & 24VB (Internet National Economics University, Vietnam) |
| The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from a vast amount of social media data that can ultimately lead to good business decisions. | |||
| DIGIB202 | The Techno-Savvy Business | 15.0 | 24A (Hamilton) & 24VA (National Economics University, Vietnam) |
| The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted. | |||
300 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DIGIB302 | Digital Business Technology Trends | 15.0 | 24B (Hamilton) & 24VB (National Economics University, Vietnam) |
| This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet of Things, Beacons, Virtual Reality etc. | |||
| DIGIB303 | Managing Digital Business Transformation | 15.0 | 24A (Hamilton) & 24VA (National Economics University, Vietnam) |
| This paper focuses on digital business transformation. It will help future managers deliver business value by being informed participants and leaders in digital business transformation. | |||
| DIGIB304 | Digital Business Enterprise Implementation | 15.0 | 24B (Hamilton) & 24VB (National Economics University, Vietnam) |
| The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented. | |||
| MNGMT362 | E-Logistics | 15.0 | 24VB (National Economics University, Vietnam) |
| This paper aims to develop students' ability to design and manage e-logistics technologies. The paper emphasises the importance of fast-developing information and communication technologies in a contemporary logistic enviornment. | |||
| PRMGT302 | Project Management in Practice | 15.0 | 24A (Online), 24B (Online) & 24C (Online) |
| This paper addresses advanced important practical project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies. | |||
| STMGT306 | Business Ecosystems | 15.0 | 24G (Online) |
| Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics. | |||
| WSOMM396 | Management Internship | 15.0 | 24A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam) |
| The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation. | |||
| WSOMM399 | Report of an Investigation | 15.0 | 24A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga) |
| This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study. | |||
500 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| BUSAN543 | Applied Business Analytics | 30.0 | 24B (Hamilton) & 24B (Online) |
| This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems. | |||
| DIGIB519 | Professional Field Internship | 30.0 | 24A (Hamilton), 24B (Online) & 24C (Online) |
| This paper facilitates practical experience building and skills development through an intensive industry internship for graduate level students. This paper is delivered online, and students will be on site and at work in their host organisations from 8-13 weeks, based in host organisations in New Zealand or overseas. | |||
| DIGIB552 | Applied Research Methods and Project | 30.0 | 24A (Online) |
| This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, ran that having an academic focus. The paper will be delivered solely online. A we... | |||
| DIGIB555 | Digital Business Management | 30.0 | 24A (Hamilton) & 24A (Online) |
| A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact. | |||
| DIGIB558 | Contemporary Issues in Digital Business | 30.0 | 24B (Hamilton) & 24B (Online) |
| As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu... | |||
| DIGIB591 | Digital Business Dissertation | 30.0 | 24X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| DIGIB592 | Digital Business Dissertation | 60.0 | 24X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| DIGIB593 | Digital Business Thesis | 90.0 | 24X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
| DIGIB594 | Digital Business Thesis | 120.0 | 24X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
| SCMGT577 | E-Enabled Agile Supply Chains | 30.0 | 24B (Hamilton) |
| Agility is at the cutting edge of contemporary supply network management and a leading strategy for competing in today's highly competitive marketplace. This paper explores agility and technology-enabled supply chains. | |||
800 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DIGIB800 | Digital Business MPhil Thesis | 120.0 | 24X (Hamilton) |
| No description available. | |||
900 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DIGIB900 | Digital Business PhD Thesis | 120.0 | 24I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga) |
| No description available. | |||
Scholarships and prizes
New to Waikato? The International Excellence Scholarship is worth up to $10,000.
Visit our Scholarship Finder for information about possible scholarships
Contacts
Management Student Centre (MSC)
Phone: +64 838 4303 or 0800 654 303
Email: [email protected]
Website: www.management.ac.nz/msc
Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton