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Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of  gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

Internationally recognised

Waikato is ranked in the world's top 200 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2018.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools worldwide, having achieved Triple Crown Accreditation from AACSB, EQUIS and AMBA in 2005.

Qualifications

If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; also available to study online.

Apply to enrol

Key information

Study Locations: Hamilton; Online
Faculty:

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

100 level

Code Paper Title Occurrence / Location
DIGIB101The World of Digital Business18B (Hamilton) & 18S (Online)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
STMGT101Introduction to Management18A (Hamilton) & 18B (Hamilton)
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 level

Code Paper Title Occurrence / Location
DIGIB201Social Media Analytics18B (Hamilton)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business18B (Hamilton)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.
MGSYS200Tools for Managing Projects18A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
MGSYS201Advanced Integrated Thinking - Digital Business and Supply Chain Management18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures support the development of critical thinking skills and include many practical videos and exercises. Tutorials will focus on specialised concepts and topics. The concepts will be applied to the business context by complet...
MGSYS202Project Management Systems, Processes and PersonnelThis paper will not be taught in 2018.
This paper will not be taught in 2018.
MRKTG204Digital Marketing and Branding18A (Hamilton) & 18B (Hamilton)
Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.
MSYS219Industry Experience 118C (Online)
This paper requires a period of four to thirteen weeks work experience in an appropriate and approved host organisation with relevance to the student's degree and major. Investigation of three research topics supports the academic component of the paper.

300 level

Code Paper Title Occurrence / Location
MSYS319Industry Experience 218C (Online)
This paper requires a period of four to thirteen weeks work experience in an appropriate and approved host organisation with relevance to the student's degree and major. Investigation of three research topics supports the academic component of the paper.
MSYS335Managerial Decision MakingThis paper will not be taught in 2018.
This paper will not be taught in 2018.
MSYS351E-Business: IT Strategy in Action18A (Hamilton)
This paper focuses on the management issues surrounding the acquisition, governance and use of contemporary information systems by organisations.
MSYS353Smart Technologies and Social Media18B (Hamilton)
Social media and related smart technologies are creating incredible new business opportunities, while potentially crippling unprepared companies and industries, and leaving behind workers who are unwilling or unable to adapt. This paper uses lectures, lab-based activities, and investigations of real organisations to examine how to ...
MSYS358E-Business Implementation18B (Hamilton)
This paper introduces the tools and techniques needed to manage the implementation of packaged ERP solutions. Hands-on experience with SAP is provided through practicals. Issues of managing implementation and organisational change processes are covered.
MSYS365Business Analysis and ConsultancyThis paper will not be taught in 2018.
This paper will not be taught in 2018.
MSYS366Managing Projects18A (Hamilton)
Excellent project management is critical for most organisations. This paper introduces project management, addressing social and technical aspects within a practical context. Students completing this paper will be able to conceive, structure, schedule, and manage most types of organisational projects.
MSYS376Operations Management18B (Hamilton)
This paper introduces the topic of operations management. A practical orientation is taken in the paper, with topics covered including product design, management of waiting lines, facility layout, lean production, learning curves and operations strategy.
MSYS390Directed Study18A (Hamilton), 18B (Hamilton) & 18C (Hamilton)
This paper is available only to Waikato Management School students with the approval of the Chairperson of Department.

400 level

Code Paper Title Occurrence / Location
MSYS435Advanced Managerial Decision MakingThis paper will not be taught in 2018.
This paper will not be taught in 2018.
MSYS451Advanced E-Business: IT Strategy in Action18A (Hamilton)
This paper focuses on the management issues surrounding the acquisition, governance and use of contemporary information systems by organisations.
MSYS453Advanced Smart Technologies and Social Media18B (Hamilton)
Social media and related smart technologies are creating incredible new business opportunities, while potentially crippling unprepared companies and industries, and leaving behind workers who are unwilling or unable to adapt. This paper uses lectures, lab-based activities, and investigations of real organisations to examine how to ...
MSYS458Advanced E-Business Implementation18B (Hamilton)
This paper introduces the tools and techniques needed to manage the implementation of packaged ERP solutions. Hands-on experience with SAP is provided through practicals. Issues of managing implementation and organisational change processes are covered.
MSYS465Advanced Business Analysis and ConsultancyThis paper will not be taught in 2018.
This paper will not be taught in 2018.
MSYS466Advanced Project Management18A (Hamilton)
Excellent project management is critical for most organisations. This paper introduces project management, addressing social and technical aspects within a practical context. Students completing this paper will be able to conceive, structure, schedule, and manage most types of organisational projects.
MSYS476Advanced Operations Management18B (Hamilton)
This paper introduces the topic of operations management. A practical orientation is taken in the paper, with topics covered including product design, management of waiting lines, facility layout, lean production, learning curves and operations strategy.
MSYS490Directed Study18A (Hamilton), 18B (Hamilton) & 18C (Hamilton)
This paper is available only to Waikato Management School students with the approval of the Chairperson of Department.
MSYS499Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
Directed investigation of an approved topic, available only to students enrolled in the BMS degree.

Prescriptions for the GradCert(DBus) and GradDip(DBus)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Digital Business at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

Prescriptions for the BBus(Hons), BMS(Hons), PGCert(DigiBus), PGDip(DigiBus), MDigiBus

Digital Business may be taken as a major for the BMS(Hons) and as a subject for the BBus(Hons) and Master of Digital Business. A Postgraduate Certificate and a Postgraduate Diploma in Digital Business are also available. The requirements for the major and subject are prescribed in the Waikato Management School Student Handbook.

Students enrolling in 500 level Digital Business papers should normally have a minimum of a B average in undergraduate Digital Business papers, with no less than that in 300 and 400 level Digital Business papers. All students should discuss their programme with the Management Student Centre before enrolling.

Code Paper Title Occurrence / Location
MSYS555Digital Business Management18A (Hamilton) & 18A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
MSYS558Contemporary Issues in Digital Business18B (Hamilton) & 18B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
MSYS559E-Business Technologies18B (Online)
The Internet and Web technologies are driving fundamental changes in the way that businesses interact today, and e-business is booming as organisations strive to improve efficiency, enter new markets, or gain competitive advantage through improved business processes, resource management, just-in-time provisioning and business relat...
MSYS577E-Enabled Agile Supply Chains18B (Hamilton)
Agility is at the cutting edge of supply chain management and is a leading strategy for competing in today's highly competitive global marketplace; and successful agile supply chains are critically dependent on E-business strategies and systems. This paper is based on foundational and current readings in supply chain strategies inc...
MSYS599Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
Directed investigation of an approved topic, available only to students enrolled in the BMS(Hons) degree.

Gina Millar [The Master of Digital Business is] a huge advantage in the job market, because I'll be more qualified than most other people applying for the same positions.

Read stories from other students


Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Digital Business students are encouraged to apply their e-business knowledge learnt in the classroom to practical business situations in the real world.

In DIGIB121 The World of Digital Business, students will gain basic skills in building websites, and learn about Google Sites and mobile apps.

And in DIGIB212 The Techno-Savvy Business, teams of students visit an organisation and interview key staff to find out what the company's IT systems requirements are - just as a real business consultant would. They develop some recommendations around the use of technology solutions, write a formal business report, and then present their findings to the rest of the class.

You'll also get the opportunity to gain some industry experience before you graduate by working at a host organisation, where you'll investigate practical business problems related to the use of digital technology.


Digital Business as a Single Major

To complete the requirements for a single major, you must pass 9 papers (135 points) in Digital Business,  including at least 7 papers (105 points) above 100-level, of which at least 60 points must be above 200-level.

As all papers are 15 points each, this means you will complete 2 x 100-level, 3 x 200-level and 4 x 300-level papers. No more than three 200-level papers may be taken for this major.

The specific requirements for the Digital Business single major are that you must include the following papers:

  • DIGIB101 The World of Digital Business
  • STMGT101 Introduction to Management
  • DIGIB201/301 Social Media Analytics
  • DIGIB202 The Techno-Savvy Business
  • MGSYS200/301 Tools for Managing Projects
  • DIGIB302 Digital Business Technology Trends
  • DIGIB303 Managing Digital Business Transformation
  • DIGIB304 Digital Business Enterprise Implementation
  • MGSYS202/302 Project Management Systems, Processes and Personnel** (See note below)

Bachelor of Business (BBus)

**For the Bachelor of Business, you have the option of swapping the ninth single major paper, MGSYS202/302, for:

  • MNMGT495/6/9 Industry Experience/Internship/Report of an Investigation

Bachelor of Management Studies with Honours (BMS(Hons))

The BMS(Hons) honours stream in fourth year requires you to include a further 60 points at 500-level in papers relevant to your major in Digital Business.

Digital Business as a 2nd Major for any bachelor's degree

If Digital Business is your second major, then you must pass 8 papers (120 points) in that subject area, including at least 90 points above 100-level, of which at least 45 points must be above 200-level.

As all papers are 15 points each, this means you will complete 2 x 100-level, 3 x 200-level and 3 x 300-level papers for your major in Digital Business. No more than three 200-level papers may be taken for this major.

The specific requirements for the Digital Business 2nd Major are that you must include the following 8 papers:

  • DIGIB101 The World of Digital Business
  • STMGT101 Introduction to Management
  • DIGIB201/301 Social Media Analytics
  • DIGIB202 The Techno-Savvy Business
  • MGSYS200/301 Tools for Managing Projects
  • DIGIB302 Digital Business Technology Trends
  • DIGIB303 Managing Digital Business Transformation
  • DIGIB304 Digital Business Enterprise Implementation

Digital Business as Minor

To complete a minor in Digital Business, you must complete 4 papers (60 points), including at least 30 points above 100-level from DIGIB papers.

The specific subject requirements for the minor are that you must include:

  • DIGIB101 The World of Digital Business

Graduate Certificate in Digital Business

To complete the requirements for a Graduate Certificate in Digital Business, you must pass 4 papers (60 points) at 100-level or above, including at least 3 papers (45 points) at 300-level or above. At least 3 papers (45 points) must be from the subject area of Digital Business.

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB

Graduate Diploma in Digital Business

To complete the requirements for a Graduate Diploma in Digital Business, you must pass 8 papers (120 points) at 100-level or above, including at least 5 papers (75 points) at 300-level or above. At least 90 points must be from the subject area of Digital Business.

There are no specific subject requirements for the GradDip in Digital Business, however, the following programme is recommended:

  • DIGIB202 The Techno-Savvy Business
  • MSYS221 Entrepreneurial Electronic Commerce
  • MSYS353/453 Smart Technologies and Social Media

Choose the remaining 5 papers from:

  • ACCT324 Legal Issues in Business and E-Commerce
  • DIGIB201/301 Social Media Analytics
  • ECON309/409 New Economics of Business
  • MSYS358 E-Business Implementation
  • MSYS365 Business Analysis and Consultancy
  • MSYS366 Managing Projects
  • MSYS351 E-Business: IT Strategy in Action
  • MSYS451 Advanced E-Business: IT Strategy in Action
  • MSYS458 Advanced E-Business Implementation
  • MSYS465 Advanced Business Analysis and Consultancy
  • MSYS466 Advanced Project Management
  • STMG324/424 Entrepreneurship and Innovation
  • STMG346/446 Managing Innovation

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB

Postgraduate Certificate in Digital Business

To complete the requirements for a Postgraduate Certificate in Digital Business, you must pass 60 points at 500-level from the subject area of Digital Business.

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB

Postgraduate Diploma in Digital Business

To complete the requirements for a Postgraduate Diploma in Digital Business, you must pass 120 points at 500-level, including at least 90 points from the subject area of Digital Business, and submit a Portfolio of Achievement.

There are no specific subject requirements for the PGDip in Digital Business, however, the following programme is recommended:

  • MNGT501 Research Methods in Management Studies
  • MSYS591 Dissertation

Choose the remaining points from the following papers:

  • ECON528 Econometric Topics: Macroeconomics and Finance
  • FINA511 Advanced Corporate Finance
  • FINA512 Investments and Portfolios
  • INMG501 E-Global Business: Strategic Management and Marketing
  • MCOM585 Public Relations: Context and Applications
  • MKTG552 Advanced Advertising Strategy
  • MSYS555 E-Business Management
  • MSYS558 Contemporary Issues in E-Business
  • MSYS577 E-Enabled Agile Supply Chains
  • STMG512 Strategic Innovation
  • STMG524 Entrepreneurship, Theory and Practice

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB


Documents

Waikato Management School Student Handbook


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Digital Business subject convenors

Dr Karyn Rastrick
Phone: +64 7 838 4207
Email: karyn.rastrick@waikato.ac.nz

Dr Gohar Khan
Phone: +64 7 838 4233
Email: gohar.khan@waikato.ac.nz