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Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

Internationally recognised

Waikato is ranked in the world's top 300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2019.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools worldwide, having achieved Triple Crown Accreditation from AACSB, EQUIS and AMBA in 2005.

Qualifications

If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise, you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; with the option to study completely online.

Apply to enrol

Key information

Study Locations:Hamilton, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Faculty:

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

100 Level

Code Paper Title Occurrence / Location
DIGIB101The World of Digital Business20B (Hamilton) &
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20X (Zhejiang University City College, Hangzhou China) &
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.

200 Level

Code Paper Title Occurrence / Location
DIGIB201Creating Value with Social Media Analytics20B (Hamilton)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business20A (Hamilton)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.
MGSYS200Tools for Managing Projects20A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.

300 Level

Code Paper Title Occurrence / Location
DIGIB301Creating Value with Social Media Analytics20B (Hamilton)
The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
DIGIB302Digital Business Technology Trends20B (Hamilton)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet if Things, Beacons, Virtual Reality etc.
DIGIB303Managing Digital Business Transformation20A (Hamilton)
This paper focuses on the management of digital business transformation. This paper has been designed to help future managers deliver business value by being informed participants and leaders in digital business transformation.
DIGIB304Digital Business Enterprise Implementation20B (Hamilton)
The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
ECONS305Entrepreneurial Discovery and Innovation20A (Hamilton)
This paper explains how to find business opportunities, explore innovative new markets, appraise opportunities and manage risk. In economics, entrepreneurship combines with land, labour, capital and natural resources to produce profit. Innovation and risk-taking are essential to a country's ability to succeed in a dynamic and incre...
MGSYS300Tools for Managing Projects20A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
MGSYS302Project Management Systems, Processes and Personnel20B (Hamilton)
This paper addresses advanced important project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
STMGT306Entrepreneurial Ecosystems20G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Occurrence / Location
DIGIB519Professional Field Internship20B (Online) & 20X (Online)
This paper, usually taken in the New Zealand summer period from November to February, facilitates practical experience building and skills development through an intensive industry internship for graduate level students. The paper is delivered online, and students will be on-site and at work in their host organisations from 8-13 we...
DIGIB555Digital Business Management20A (Hamilton) & 20A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
DIGIB558Contemporary Issues in Digital Business20B (Hamilton) & 20B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
DIGIB559E-Business Technologies20B (Online)
The Internet and Web technologies are driving fundamental changes in the way that businesses interact today, and e-business is booming as organisations strive to improve efficiency, enter new markets, or gain competitive advantage through improved business processes, resource management, just-in-time provisioning and business relat...
MGSYS552Applied Research Methods and Project20A (Online)
This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, rather than having an academic focus. The paper will be delivered solely on-line. ...
MRKTG552Advanced Advertising Strategy20B (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
SCMGT577E-Enabled Agile Supply Chains20B (Hamilton)
Agility is at the cutting edge of supply chain management and is a leading strategy for competing in today's highly competitive global marketplace; and successful agile supply chains are critically dependent on E-business strategies and systems. This paper is based on foundational and current readings in supply chain strategies inc...

800 Level

Code Paper Title Occurrence / Location
DIGIB800Digital Business MPhil Thesis20X (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
DIGIB900Digital Business PhD Thesis20X (Hamilton) & 20X (Tauranga)
No description available.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.