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Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of  gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

Internationally recognised

Waikato is ranked in the world's top 200 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2018.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools worldwide, having achieved Triple Crown Accreditation from AACSB, EQUIS and AMBA in 2005.

Qualifications

If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; also available to study online.

Apply to enrol

Key information

Study Locations: Hamilton; Online
Faculty:

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

Prescriptions for the GradCert(DBus) and GradDip(DBus)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Digital Business at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be included for these programmes.

Prescriptions for the BBus(Hons), PGCert(DigiBus), PGDip(DigiBus), MDigiBus

The qualification regulations define the subject requirements for the BBus(Hons), PGCert(DigiBus), PGDip(DigiBus) and MDigiBus. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(DigiBus) or PGDip(DigiBus) programmes.

MDigiBus students normally follow either a professional or research stream and are recommended to discuss their programme with the qualification convenor. Typically, the professional stream normally requires DIGIB558, and MGSYS552, and the research stream normally requires DIGIB558, DIGIB591 and MNMGT581.

100 Level

Code Paper Title Occurrence / Location
DIGIB101The World of Digital Business19B (Hamilton)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management19A (Hamilton), 19A (Tauranga) & 19B (Hamilton)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.

200 Level

Code Paper Title Occurrence / Location
DIGIB201Creating Value with Social Media Analytics19B (Hamilton)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business19A (Hamilton)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.
MGSYS200Tools for Managing Projects19A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
MGSYS202Project Management Systems, Processes and Personnel19B (Hamilton)
This paper addresses advanced important project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.

300 Level

Code Paper Title Occurrence / Location
DIGIB301Creating Value with Social Media Analytics19B (Hamilton)
The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
DIGIB302Digital Business Technology Trends19B (Hamilton)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet if Things, Beacons, Virtual Reality etc.
DIGIB303Managing Digital Business Transformation19A (Hamilton)
This paper focuses on the management of digital business transformation. This paper has been designed to help future managers deliver business value by being informed participants and leaders in digital business transformation.
DIGIB304Digital Business Enterprise Implementation19B (Hamilton)
The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
ECONS305Entrepreneurial Discovery and Innovation19A (Hamilton)
This paper explains how to find business opportunities, explore innovative new markets, appraise opportunities and manage risk. In economics, entrepreneurship combines with land, labour, capital and natural resources to produce profit. Innovation and risk-taking are essential to a country's ability to succeed in a dynamic and incre...
MGSYS300Tools for Managing Projects19A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
MGSYS302Project Management Systems, Processes and Personnel19B (Hamilton)
This paper addresses advanced important project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
MNMGT301Business Law and the Legal Environment19A (Hamilton), 19A (Tauranga), 19B (Hamilton) & 19B (Tauranga)
This paper overviews the sources of New Zealand business law and obligations that arise under this law, and critically examines the importance of key aspects of: the Legal System and Treaty of Waitangi; Jurisdiction; Business forms; Directors duties; Agency; Contracts and On- line Contracts; Consumer Law - Fair Trading Act 1996 and...
MNMGT395Industry Experience19C (Online)
The industry experience course is a NET delivered course, which runs over the summer from early November to early February. Students search for and find their own host organisation, anywhere in the world, that agrees to take them on for 4 to 13 weeks during the summer period.
MNMGT396Management Internship19C (Hamilton)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
MNMGT399Report of an Investigation19C (Hamilton)
The Report of an Investigation offers students the opportunity to complete a secondary data based research report on an area related to their management discipline of study. Students also complete 100 hours of voluntary work co-ordinated through the University of Waikato Employability Plus Program.
STMGT306Entrepreneurial Ecosystems19T (Hamilton)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.

500 Level

Code Paper Title Occurrence / Location
DIGIB555Digital Business Management19A (Hamilton) & 19A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
DIGIB558Contemporary Issues in Digital Business19B (Hamilton) & 19B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
DIGIB559E-Business Technologies19B (Online)
The Internet and Web technologies are driving fundamental changes in the way that businesses interact today, and e-business is booming as organisations strive to improve efficiency, enter new markets, or gain competitive advantage through improved business processes, resource management, just-in-time provisioning and business relat...
DIGIB591Digital Business Dissertation19C (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB592Digital Business Dissertation19C (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB593Digital Business Thesis19C (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
DIGIB594Digital Business Thesis19C (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
ECONS528Econometric Topics: Macroeconomics and Finance19A (Hamilton)
This paper provides students with theoretical and practical skills in econometrics that should enable them to carry out a wide range of applied analyses involving macroeconomics and finance. The prime focus of this paper is on the application of time-series econometrics. The topics covered include econometric estimation and testing...
FINAN511Advanced Corporate Finance19B (Hamilton)
This paper deals with the current thinking and research in corporate finance. The material covers core areas such as the cost of capital, optimal capital structure, dividend policy, leasing, agency theory, IPOs, and managerial compensation.
FINAN512Investments and Portfolios19A (Hamilton)
This paper provides a more advanced treatment on portfolio analysis, capital market models, efficient market hypothesis, bond portfolios, and evaluation of portfolio performance. Students are required to complete an empirical study on investments of publishable quality using real world data.
INMGT501E-Global Business: Strategic Management and Marketing19S (Online)
Rapid expansion of global communications has changed the environment of international commerce resulting in the re-evaluation of the way firms conduct their transactions internationally.
MGSYS552Applied Research Methods and Project19A (Online)
This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, rather than having an academic focus. The paper will be delivered solely on-line. ...
MRKTG552Advanced Advertising Strategy19A (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
SCMGT577E-Enabled Agile Supply Chains19B (Hamilton)
Agility is at the cutting edge of supply chain management and is a leading strategy for competing in today's highly competitive global marketplace; and successful agile supply chains are critically dependent on E-business strategies and systems. This paper is based on foundational and current readings in supply chain strategies inc...
STMGT512Strategic Innovation19B (Hamilton)
Innovation has a crucial role in the competitive positioning and performance of organisations, for example, in creating new products, identifying new markets, transforming industries, and revitalising mature organisations. In this paper the latest research on the nature of strategic innovation will be discussed and evaluated using ...
STMGT524Entrepreneurship, Theory and Practice19A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. In this paper the key issues and questions relating to theoretical perspectives of entrepreneurship will be explored, and the latest research on entrepreneurship discussed and critically evaluated.

800 Level

Code Paper Title Occurrence / Location
DIGIB800Digital Business MPhil Thesis19C (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
DIGIB900Digital Business PhD Thesis19C (Hamilton) & 19C (Tauranga)
No description available.

Gina Millar [The Master of Digital Business is] a huge advantage in the job market, because I'll be more qualified than most other people applying for the same positions.

Read stories from other students


Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Digital Business students are encouraged to apply their e-business knowledge learnt in the classroom to practical business situations in the real world.

In DIGIB121 The World of Digital Business, students will gain basic skills in building websites, and learn about Google Sites and mobile apps.

And in DIGIB212 The Techno-Savvy Business, teams of students visit an organisation and interview key staff to find out what the company's IT systems requirements are - just as a real business consultant would. They develop some recommendations around the use of technology solutions, write a formal business report, and then present their findings to the rest of the class.

You'll also get the opportunity to gain some industry experience before you graduate by working at a host organisation, where you'll investigate practical business problems related to the use of digital technology.


Digital Business as a Single Major

To complete the requirements for a single major, you must pass 9 papers (135 points) in Digital Business,  including at least 7 papers (105 points) above 100-level, of which at least 60 points must be above 200-level.

As all papers are 15 points each, this means you will complete 2 x 100-level, 3 x 200-level and 4 x 300-level papers. No more than three 200-level papers may be taken for this major.

The specific requirements for the Digital Business single major are that you must include the following papers:

  • DIGIB101 The World of Digital Business
  • STMGT101 Introduction to Management
  • DIGIB201/301 Social Media Analytics
  • DIGIB202 The Techno-Savvy Business
  • MGSYS200/301 Tools for Managing Projects
  • DIGIB302 Digital Business Technology Trends
  • DIGIB303 Managing Digital Business Transformation
  • DIGIB304 Digital Business Enterprise Implementation
  • MGSYS202/302 Project Management Systems, Processes and Personnel** (See note below)

Bachelor of Business (BBus)

**For the Bachelor of Business, you have the option of swapping the ninth single major paper, MGSYS202/302, for:

  • MNMGT495/6/9 Industry Experience/Internship/Report of an Investigation

Bachelor of Management Studies with Honours (BMS(Hons))

The BMS(Hons) honours stream in fourth year requires you to include a further 60 points at 500-level in papers relevant to your major in Digital Business.

Digital Business as a 2nd Major for any bachelor's degree

If Digital Business is your second major, then you must pass 8 papers (120 points) in that subject area, including at least 90 points above 100-level, of which at least 45 points must be above 200-level.

As all papers are 15 points each, this means you will complete 2 x 100-level, 3 x 200-level and 3 x 300-level papers for your major in Digital Business. No more than three 200-level papers may be taken for this major.

The specific requirements for the Digital Business 2nd Major are that you must include the following 8 papers:

  • DIGIB101 The World of Digital Business
  • STMGT101 Introduction to Management
  • DIGIB201/301 Social Media Analytics
  • DIGIB202 The Techno-Savvy Business
  • MGSYS200/301 Tools for Managing Projects
  • DIGIB302 Digital Business Technology Trends
  • DIGIB303 Managing Digital Business Transformation
  • DIGIB304 Digital Business Enterprise Implementation

Digital Business as Minor

To complete a minor in Digital Business, you must complete 4 papers (60 points), including at least 30 points above 100-level from DIGIB papers.

The specific subject requirements for the minor are that you must include:

  • DIGIB101 The World of Digital Business

Graduate Certificate in Digital Business

To complete the requirements for a Graduate Certificate in Digital Business, you must pass 4 papers (60 points) at 100-level or above, including at least 3 papers (45 points) at 300-level or above. At least 3 papers (45 points) must be from the subject area of Digital Business.

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB

Graduate Diploma in Digital Business

To complete the requirements for a Graduate Diploma in Digital Business, you must pass 8 papers (120 points) at 100-level or above, including at least 5 papers (75 points) at 300-level or above. At least 90 points must be from the subject area of Digital Business.

There are no specific subject requirements for the GradDip in Digital Business, however, the following programme is recommended:

  • DIGIB202 The Techno-Savvy Business
  • MSYS221 Entrepreneurial Electronic Commerce
  • MSYS353/453 Smart Technologies and Social Media

Choose the remaining 5 papers from:

  • ACCT324 Legal Issues in Business and E-Commerce
  • DIGIB201/301 Social Media Analytics
  • ECON309/409 New Economics of Business
  • MSYS358 E-Business Implementation
  • MSYS365 Business Analysis and Consultancy
  • MSYS366 Managing Projects
  • MSYS351 E-Business: IT Strategy in Action
  • MSYS451 Advanced E-Business: IT Strategy in Action
  • MSYS458 Advanced E-Business Implementation
  • MSYS465 Advanced Business Analysis and Consultancy
  • MSYS466 Advanced Project Management
  • STMG324/424 Entrepreneurship and Innovation
  • STMG346/446 Managing Innovation

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB

Postgraduate Certificate in Digital Business

To complete the requirements for a Postgraduate Certificate in Digital Business, you must pass 60 points at 500-level from the subject area of Digital Business.

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB

Postgraduate Diploma in Digital Business

To complete the requirements for a Postgraduate Diploma in Digital Business, you must pass 120 points at 500-level, including at least 90 points from the subject area of Digital Business, and submit a Portfolio of Achievement.

There are no specific subject requirements for the PGDip in Digital Business, however, the following programme is recommended:

  • MNGT501 Research Methods in Management Studies
  • MSYS591 Dissertation

Choose the remaining points from the following papers:

  • ECON528 Econometric Topics: Macroeconomics and Finance
  • FINA511 Advanced Corporate Finance
  • FINA512 Investments and Portfolios
  • INMG501 E-Global Business: Strategic Management and Marketing
  • MCOM585 Public Relations: Context and Applications
  • MKTG552 Advanced Advertising Strategy
  • MSYS555 E-Business Management
  • MSYS558 Contemporary Issues in E-Business
  • MSYS577 E-Enabled Agile Supply Chains
  • STMG512 Strategic Innovation
  • STMG524 Entrepreneurship, Theory and Practice

Paper offerings can change; for full details of available papers visit papers.waikato.ac.nz/subjects/DIGIB


Documents

Waikato Management School Student Handbook


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Digital Business subject convenors

Dr Karyn Rastrick
Phone: +64 7 838 4207
Email: karyn.rastrick@waikato.ac.nz

Dr Gohar Khan
Phone: +64 7 838 4233
Email: gohar.khan@waikato.ac.nz