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Strategic Management

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Case Comp16b

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

In your third year, as part of the capstone paper STMG391, you'll take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits. Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.

As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500. For more information about Strategic Management, visit  the Waikato Management School website.

Internationally recognised

Waikato is ranked in the world's top 200 universities for Accounting, Finance, Business & Management Studies, and Communication & Media Studies by the prestigious QS Subject Rankings 2018.

You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.

Qualifications

If you wish to take Strategic Management as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.

Apply to enrol

Key information

Study Locations: Hamilton; Tauranga; Online
Faculty:

Career opportunities

  • Managing director / CEO
  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • General manager
  • New venture consultant

100 level

Code Paper Title Occurrence / Location
ENTIN101The Entrepreneur18A (Hamilton) & 18B (Hamilton)
Discover what it takes to become a successful and socially responsible entrepreneur, how new ideas can be developed into new ventures, and how to cultivate an entrepreneurial mind-set.
STMGT101Introduction to Management18A (Hamilton) & 18B (Hamilton)
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 level

Code Paper Title Occurrence / Location
MGSYS201Advanced Integrated Thinking - Digital Business and Supply Chain Management18A (Hamilton), 18A (Tauranga), 18B (Hamilton) & 18B (Tauranga)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures support the development of critical thinking skills and include many practical videos and exercises. Tutorials will focus on specialised concepts and topics. The concepts will be applied to the business context by complet...
STMGT201Strategies for Enterprise18A (Hamilton)
Explores growth strategies for enterprises including their formulation and execution, and also features the particular challenges for family businesses - which are the most common form of enterprise in the world.
STMGT202The Entrepreneur18A (Hamilton)
Discover what it takes to become a successful and socially responsible entrepreneur, how to develop new ideas into business ventures, and how to cultivate an entrepreneurial mind-set.
STMGT203Business Model Innovation18B (Hamilton)
Business model innovation provides companies with significant growth options and may disrupt the market. Develop skills to evaluate business models, identify disruptive innovations and analyse business plans.

300 level

Code Paper Title Occurrence / Location
HRMG343Business Research MethodsThis paper will not be taught in 2018.
This paper will not be taught in 2018.
HRMG374Women and Management18T (Hamilton)
A study of issues relating to women and management: language, the law, work, equal employment opportunity, women as managers, and career development.
INMG311The International Business EnvironmentThis paper will not be taught in 2018.
This paper will not be taught in 2018.
INMG317Doing Business InternationallyThis paper will not be taught in 2018.
This paper will not be taught in 2018.
MSYS319Industry Experience 218C (Online)
This paper requires a period of four to thirteen weeks work experience in an appropriate and approved host organisation with relevance to the student's degree and major. Investigation of three research topics supports the academic component of the paper.
STMG316New Venture Creation18B (Hamilton)
This paper completes the BEntre and is an action-based research project where the students put their learning from the degree into action and develop a new venture. The paper ends with a Showcase type competition, with the winning students having access to mentoring and some funding to assist in the development of the venture.
STMG321Entrepreneurial Opportunity18A (Hamilton) & 18S (Hamilton)
This paper provides an overview of the entrepreneurial opportunity recognition/evaluation process by examining how people, the industry, and the social environment interact as an individual identifies or creates and shapes entrepreneurial and organisational opportunities. Entrepreneurial strategies for information gathering and ana...
STMG324Entrepreneurship and Innovation18B (Hamilton) & 18B (Tauranga)
This paper will provide students with an appropriate level of practical and theoretical tools required to develop and operate an entrepreneurial business.
STMG325Self Actualising Leadership18B (Hamilton) & 18T (Hamilton)
This paper explores self-actualising leadership. Students will be involved in aligning their inner and outer worlds in a journey of discovering what energises and guides their purpose.
STMG344Strategies for People, Planet and ProfitThis paper will not be taught in 2018.
This paper will not be taught in 2018.
STMG346Managing Innovation18B (Hamilton)
It is commonly acknowledged that innovation has become widely recognised as key to competitive success. In this paper students will explore how innovation is a core business process that requires careful management. It draws attention to emerging issues such as networks of suppliers, customers and others external to the firm to sti...
STMG385Strategy for Enterprise18A (Hamilton)
This course focuses on growth strategies for emerging enterprises and the particular challenges of family businesses.
STMG388Strategic Alliances and Networks18A (Online)
This paper focuses on identifying the key structures and processes required for the successful management and evolution of these co-operative modes of business.
STMG391Strategic Management18A (Hamilton), 18A (Tauranga) & 18B (Hamilton)
A study of decision making and policy formulation in a business environment.

400 level

Code Paper Title Occurrence / Location
HRMG444Organisational Development and ChangeThis paper will not be taught in 2018.
This paper will not be taught in 2018.
HRMG445Career Management and Development18B (Hamilton)
This paper explores career within the competitive and dynamic environment of today's organisations. The paper aims to enhance students' ability to analyse the latest research about careers and to recognise the implications both for their own career management and for the design of organisational career paths. Topics include analysi...
HRMG474Women and Management18T (Hamilton)
A study of issues relating to women and management: language, the law, work, equal employment opportunity, women as managers, and career development.
INMG412International Business Strategy18A (Online) & 18B (Online)
This paper examines the field of international business strategy, with particular reference to the strategies of New Zealand firms operating internationally. This paper involves students in multiple lines of investigation of viable strategy setting and implementation in the face of the significant constraints that impact on New Zea...
STMG424Entrepreneurship and Innovation18B (Hamilton) & 18B (Tauranga)
This paper will blend the academic tools required to develop and operate an entrepreneurial business, with the practical approach to make such a business financially successful and personally rewarding.
STMG425Self-Actualising Leadership18B (Hamilton) & 18T (Hamilton)
This paper allows students the opportunity to explore inspiration, passion and purpose in organisations.
STMG446Managing Innovation18B (Hamilton)
It is commonly acknowledged that innovation has become widely recognized as key to competitive success. In this paper, students will explore how innovation is a core business process that requires careful management. It draws attention to emerging issues such as networks of suppliers, customers and others external to the firm to st...
STMG488Strategic Alliances and Networks18A (Online)
This paper examines the strategic implications of managing in a networked world.
STMG490Directed Study18C (Hamilton) & 18C (Online)
This paper is available only to Waikato Management School students with the approval of the Chairperson of Department.
STMG495Industry Experience 418C (Online)
A period of four to thirteen weeks internship is spent in a host organisation with relevance to the student's major, located in New Zealand or overseas. Students find their own host organisation, which is then approved by the departmental co-ordinator. In addition to the time spent in the host organisation, Weekly small group elect...
STMG499Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
Directed investigation of an approved topic, available only to students enrolled in the BMS degree.

Prescriptions for the GradCert(StratMgt) and GradDip(StratMgt)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Strategic Management at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

Prescriptions for the BBus(Hons), BMS(Hons), PGCert(StratMgt), PGDip(StratMgt) and MMS

Strategic Management may be taken as a major for the BMS(Hons) and as a subject for the BBus(Hons) and MMS. A Postgraduate Certificate and a Postgraduate Diploma in Strategic Management are also available. The requirements for the major and subject are prescribed in the Waikato Management School Student Handbook.

Students enrolling in 500 level Strategic Management papers should normally have a minimum of a B average in undergraduate Strategic Management papers, with no less than that in 300 and 400 level Strategic Management papers. All students should discuss their programme with the Management Student Centre before enrolling.

Code Paper Title Occurrence / Location
INMG501E-Global Business: Strategic Management and Marketing18S (Online)
Rapid expansion of global communications has changed the environment of international commerce resulting in the re-evaluation of the way firms conduct their transactions internationally.
INMG517Current Issues in International Management18A (Online) & 18B (Online)
No description available.
INMG588International Business Strategy18A (Online) & 18B (Online)
This paper focuses on the international business strategy of organisations, industries and counties. International business strategy at the level of the organisation identifies the differences between national and international competitors and the complex environment in which they operate. The international strategy utilised by an ...
MNGT501Research Methods in Management Studies18A (Hamilton), 18B (Hamilton), 18B (Online) & 18T (Hamilton)
This paper aims to introduce students to the assumptions underlying the different methodologies and methods for performing research in the social sciences.The focus is on interpretive, positivist, critical, and mixed methods. The paper attempts to give students the conceptual and methodological resources needed to think and convers...
STMG512Strategic Innovation18B (Hamilton)
Innovation has a crucial role in the competitive positioning and performance of organisations, for example, in creating new products, identifying new markets, transforming industries, and revitalising mature organisations. In this paper the latest research on the nature of strategic innovation will be discussed and evaluated using ...
STMG524Entrepreneurship, Theory and Practice18A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. In this paper the key issues and questions relating to theoretical perspectives of entrepreneurship will be explored, and the latest research on entrepreneurship discussed and critically evaluated.
STMG555Foundations of Strategy and OrganisationThis paper will not be taught in 2018.
This paper will not be taught in 2018.
STMG580Strategies for SustainabilityThis paper will not be taught in 2018.
This paper will not be taught in 2018.
STMG590Directed Study18A (Hamilton), 18B (Hamilton), 18C (Online) & 18S (Hamilton)
Students have the opportunity to pursue a topic of their own interest under the guidance of academic staff.
STMG591Strategic Management Dissertation18C (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMG592Strategic Management Dissertation18C (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMG593Strategic Management Thesis18C (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
STMG594Strategic Management Thesis18C (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
STMG599Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
Directed investigation of an approved topic, available only to students enrolled in the BMS(Hons) degree.

Prescriptions for the MPhil

The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Code Paper Title Occurrence / Location
STMG800Strategic Management MPhil Thesis18C (Hamilton)
No description available.

Prescriptions for the PhD

The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Code Paper Title Occurrence / Location
STMG900Strategic Management PhD Thesis18C (Hamilton)
No description available.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Strategic Management as a single major for the BBus or BMS(Hons)

If you wish to take Strategic Management as a single major for the BBus or BMS(Hons), you'll need to pass 135 points (9 papers) in this subject area, including at least 105 points above 100-level and 60 points above 200-level.

As all papers are 15 points, you will need to complete 2 x 100-level, 3 x 200-level and 4 x 300-level papers for your major. No more than three 200-level papers may be included in this major.

The specific requirements for a single major in Strategic Management are that you must take the following 9 papers:

  • STMGT101 Introduction to Management; OR if STMGT101 has already been included as part of another major, one of:
    • ACCTN101 Accounting for Management
    • ECONS101 Business Economics and the New Zealand Economy
    • FINAN101 Introduction to Finance
    • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
    • MRKTG101 Fundamentals of Successful Marketing
  • STMGT201 Strategies for Enterprise
  • STMGT202 The Entrepreneur
  • STMGT203 Business Model Innovation
  • STMGT301 Strategy and Innovation Management
  • STMGT302 Creating Value in a Connected World

One of the following papers:

  • ACCTN101 Accounting for Management
  • DIGIB101 The World of Digital Business
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • LCOMM101 Introduction to Leadership Communication
  • LCOMM102 Communication in an Online Society
  • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
  • MRKTG101 Fundamentals of Successful Marketing

Remaining papers are selected from:

  • STMGT303 Applied Strategy
  • STMGT304 Commercialising a New Venture
  • STMGT305 Doing Business Internationally
  • STMGT306 Entrepreneurial Ecosystems

Bachelor of Business:

The BBus single major requirements state that you must include MNMGT495/6/9 Industry Experience/Internship/Report of an Investigation as part of your major.

Bachelor of Management Studies with Honours:

The BMS(Hons) honours stream requires you to include a further 60 points at 500-level in papers that are relevant for your first major

Strategic Management as a Minor

To complete a minor in Strategic Management, you must complete 60 points, including at least 30 points above 100-level from STMGT papers.

The specific requirements for the Human Resource Management minor are that you must include:

  • STMGT101 Introduction to Management

Strategic Management as a 2nd Major for any bachelor's degree

Even if you are enrolled in an undergraduate degree that doesn't list Strategic Management as a major subject, you can still take it as a second major.

If Strategic Management is your second major then you must pass 120 points including at least 90 points above 100-level, of which at least 45 points must be above 200-level.

As all papers are 15 points, you would therefore complete two x 100-level, three x 200-level and three x 300-level for each major.

The specific requirements for a 2nd Major in Strategic Management are that you must take the following 8 papers:

  • STMGT101 Introduction to Management; OR if already included as part of another major, choose one of:
    • ACCTN101 Accounting for Management
    • ECONS101 Business Economics and the New Zealand Economy
    • FINAN101 Introduction to Finance
    • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
    • MRKTG101 Fundamentals of Successful Marketing

Choose ONE of these papers:

  • ACCTN101 Accounting for Management
  • DIGIB101 The World of Digital Business
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • LCOMM101 Introduction to Leadership Communication
  • LCOMM102 Communication in an Online Society
  • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
  • MRKTG101 Fundamentals of Successful Marketing

Take ALL of the following FIVE papers:

  • STMGT201 Strategies for Enterprise
  • STMGT202 The Entrepreneur
  • STMGT203 Business Model Innovation
  • STMGT301 Strategy and Innovation Management
  • STMGT302 Creating Value in a Connected World

Plus, choose ONE of these papers:

  • STMGT303 Applied Strategy
  • STMGT304 Commercialising a New Venture
  • STMGT305 Doing Business Internationally
  • STMGT306 Entrepreneurial Ecosystems

Graduate Certificate in Strategic Management

To complete the requirements for a Graduate Certificate in Strategic Management, you'll need to pass 60 points at 100-level or above, including at least 45 points at 300-level or above. At least 45 points must be from one subject area.

The specific requirements for Strategic Management are that you must include at least 40 points in STMGT-coded papers.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Graduate Diploma in Strategic Management

To complete the requirements for a Graduate Diploma in Strategic Management, you'll need to pass 120 points at 100-level or above, including at least 75 points at 300-level or above. At least 90 points must be from one subject area.

The specific requirements for Strategic Management are that you must include:

  • STMGT391 Strategic Management
  • At least 80 points in STMGT-coded papers

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Certificate in Strategic Management

To complete the requirements for a Postgraduate Certificate in Strategic Management, you must pass 60 points at 500-level from one subject area.

The specific requirements for Strategic Management are that you must include at least 60 points in STMGT-coded papers.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Diploma (PGDip)

To complete the requirements for a Postgraduate Diploma in Strategic Management, you'll need to pass 120 points at 500-level, including at least 90 points from one subject area, and submit a Portfolio of Achievement (see the Postgraduate Diploma qualification information for further details).

The specific requirements for Strategic Management are that you must include at least 60 points in STMGT-coded papers.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Management Studies (MMS)

The completion requirements for the MMS depend on your admission criteria; please see the MMS qualification information for further details.

However all students must:

  • Take MNGT501 Research Methods in Management Studies (unless passed previously)
  • Take a dissertation (591/592) or thesis (593/594) in your subject area
  • Submit a Portfolio of Achievement (see MMS information for further details)
  • Meet the specific requirements prescribed for any subject

The specific requirements for Strategic Management are that you must include (unless passed previously):

  • either STMG512 Strategic Innovation
  • or STMG555 Foundations of Strategy and Organisation

Remaining papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Philosophy (MPhil) and Doctor of Philosophy (PhD)

Please contact the Department's Graduate Convenor.


Documents

Waikato Management School Student Handbook


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Strategic Management subject convenors:

Professor Delwyn ClarkProfessor in Strategic Management
Email: dnclark@waikato.ac.nz

Dr Paresha Sinha
Senior lecturer in Strategic Management
Email: psinha@waikato.ac.nz