Strategic Management
Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.
Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.
In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.
You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.
WMS Case Competition
Students who major in Strategic Management will take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits.
Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.
As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500.
Internationally recognised
Waikato is ranked in the world's top 300 universities for Business & Management Studies in the prestigious QS Subject Rankings 2019.
You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.
Qualifications
If you wish to take Strategic Management as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours or the Bachelor of Climate Change.
Otherwise you can take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.
If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.
Key information
| Study Locations: | Hamilton, Tauranga, Online Papers offered differ by location. The Catalogue of Papers has full location info. |
|---|---|
| Area of Study: |
Study Strategic Management in these qualifications
Study Strategic Management as a specialisation of
- Bachelor of Arts
- Bachelor of Business
- Bachelor of Climate Change
- Bachelor of Communication
- Bachelor of Computing and Mathematical Sciences with Honours
- Bachelor of Laws
- Bachelor of Music
- Bachelor of Science
- Bachelor of Science (Technology)
- Bachelor of Social Sciences
- Bachelor of Sport and Human Performance
- Certificate
- Diploma
- Doctor of Philosophy
- Graduate Certificate
- Graduate Diploma
- Master of Arts
- Master of Arts (Applied)
- Master of Management Studies
- Master of Philosophy
- Master of Science
- Master of Science (Research)
- Master of Science (Technology)
- Master of Social Sciences
- Postgraduate Certificate
- Postgraduate Diploma
Career opportunities
- Managing director / CEO
- Management consultant
- Business development manager
- Business analyst / consultant
- Business manager
- General manager
- New venture consultant
Study in Tauranga
You can study Strategic Management in Tauranga as a major subject for the Bachelor of Business.
For advice before you enrol, contact a Tauranga Future Student Advisor.
Email: [email protected]
Phone: 0800 WAIKATO
Papers
Available Strategic Management papers
100 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| LCOMM101 | Introduction to Leadership Communication | 15.0 | No occurrences |
| By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success. | |||
| LEADR101 | Introduction to Leadership Communication | 15.0 | 24A (Hamilton), 24A (Tauranga), 24G (Online) & 24X (Secondary School - Unistart) |
| By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success. | |||
| STMGT101 | Introduction to Management | 15.0 | 24A (Hamilton), 24B (Hamilton), 24B (Tauranga), 24VA (National Economics University, Vietnam), 24W (Hamilton Waikato College), 24X (Hamilton Waikato College) & 24X (Zhejiang University City College, Hangzhou China) |
| Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals. | |||
200 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| STMGT201 | Strategies for Enterprise | 15.0 | 24A (Hamilton) & 24A (Tauranga) |
| Explores growth strategies for enterprises including their formulation and execution, and also features the particular challenges for family businesses - which are the most common form of enterprise in the world. | |||
| STMGT202 | The Entrepreneur | 15.0 | 24A (Hamilton) & 24A (Tauranga) |
| Discover what it takes to become a successful and socially responsible entrepreneur, how to develop new ideas into business ventures, and how to cultivate an entrepreneurial mind-set. | |||
| STMGT203 | Business Model Innovation | 15.0 | 24B (Hamilton) & 24B (Tauranga) |
| Business model innovation provides companies with significant growth options and may disrupt the market. Develop analytical skills to evaluate and design innovative business models. | |||
300 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| STMGT301 | Strategy and Innovation Management | 15.0 | 24A (Hamilton) & 24A (Tauranga) |
| Examines innovative companies to explore the processes involved in developing and managing innovations which are vital for improving the strategic position and performance of organisations. | |||
| STMGT302 | Creating Value in a Connected World | 15.0 | 24B (Hamilton) |
| We live in a highly connected world. This paper focuses on how to identify, analyse and manage flows between and among organisations to create economic and social value. | |||
| STMGT303 | Applied Strategy | 15.0 | 24B (Hamilton) & 24B (Tauranga) |
| Develop strategic analysis and strategic thinking skills to be able to evaluate and improve the competitive position and performance of organisations. | |||
| STMGT304 | Commercialising a New Venture | 15.0 | 24B (Hamilton) & 24B (Tauranga) |
| Explore the steps involved in starting and growing a new venture. Develop a comprehensive business plan and pitch your ideas to a panel of judges. | |||
| STMGT305 | Doing Business Internationally | 15.0 | 24A (Hamilton) & 24A (Tauranga) |
| Explores the international dimensions of business that enable growth and provide new markets, but increase the complexities involved (e.g. scale, different regulations, cultures). | |||
| STMGT306 | Business Ecosystems | 15.0 | 24G (Online) |
| Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics. | |||
| WSOMM396 | Management Internship | 15.0 | 24A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam) |
| The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation. | |||
| WSOMM399 | Report of an Investigation | 15.0 | 24A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga) |
| This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study. | |||
500 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| BUSAN543 | Applied Business Analytics | 30.0 | 24B (Hamilton) & 24B (Online) |
| This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems. | |||
| STMGT505 | Strategy and Organisational Theory | 30.0 | 24B (Hamilton) |
| Good theory is the foundation of good practice. This paper discusses and critiques the most important theories of strategy and organisation. | |||
| STMGT525 | Entrepreneurship, Theory and Practice | 30.0 | 24A (Hamilton) |
| Entrepreneurship and new venture creation provide a major impetus for economic growth and development. This paper introduces the key issues and questions relating to the theoretical perspectives on entrepreneurship. | |||
| STMGT591 | Strategic Management Dissertation | 30.0 | 24X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| STMGT592 | Strategic Management Dissertation | 60.0 | 24X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| STMGT593 | Strategic Management Thesis | 90.0 | 24X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
| STMGT594 | Strategic Management Thesis | 120.0 | 24X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
800 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| STMGT800 | Strategic Management MPhil Thesis | 120.0 | 24X (Hamilton) |
| No description available. | |||
900 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| STMGT900 | Strategic Management PhD Thesis | 120.0 | 24I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga) |
| No description available. | |||
Scholarships and prizes
New to Waikato? The International Excellence Scholarship is worth up to $10,000.
Visit our Scholarship Finder for information about possible scholarships
Qualifications offered
Contacts
Management Student Centre (MSC)
Phone:
Email: [email protected]
Website: www.management.ac.nz/msc
Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.