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Strategic Management

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Case Comp16b

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

WMS Case Competition

Students who major in Strategic Management will take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits.

Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.

As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500.

Internationally recognised

Waikato is ranked in the world's top 300 universities for Business & Management Studies in the prestigious QS Subject Rankings 2019.

You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.

Qualifications

If you wish to take Strategic Management as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.

Apply to enrol

Key information

Study Locations:Hamilton, Tauranga, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Area of Study:

Career opportunities

  • Managing director / CEO
  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • General manager
  • New venture consultant

Study in Tauranga

You can study Strategic Management in Tauranga as a major subject for the Bachelor of Business.

For advice before you enrol, contact a Tauranga Future Student Advisor.

Email: [email protected]

Phone: 0800 WAIKATO


100 Level

Code Paper Title Points Occurrence / Location
LCOMM101Introduction to Leadership Communication15.021A (Hamilton), 21A (Tauranga) & 21G (Hamilton)
By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success.
STMGT101Introduction to Management15.021A (Hamilton), 21A (Online), 21A (Waikato Pathways College), 21B (Hamilton), 21B (Tauranga), 21B (Waikato Pathways College), 21C (Waikato Pathways College), 21X (Hamilton) & 21X (Zhejiang University City College, Hangzhou China)
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 Level

Code Paper Title Points Occurrence / Location
STMGT201Strategies for Enterprise15.021A (Hamilton) & 21A (Tauranga)
Explores growth strategies for enterprises including their formulation and execution, and also features the particular challenges for family businesses - which are the most common form of enterprise in the world.
STMGT202The Entrepreneur15.021A (Hamilton), 21A (Tauranga) & 21C (Online)
Discover what it takes to become a successful and socially responsible entrepreneur, how to develop new ideas into business ventures, and how to cultivate an entrepreneurial mind-set.
STMGT203Business Model Innovation15.021B (Hamilton) & 21B (Tauranga)
Business model innovation provides companies with significant growth options and may disrupt the market. Develop analytical skills to evaluate and design innovative business models.

300 Level

Code Paper Title Points Occurrence / Location
STMGT301Strategy and Innovation Management15.021A (Hamilton) & 21A (Tauranga)
Examines innovative companies to explore the processes involved in developing and managing innovations which are vital for improving the strategic position and performance of organisations.
STMGT302Creating Value in a Connected World15.021B (Hamilton) & 21B (Tauranga)
We live in a highly connected world. This paper focuses on how to identify, analyse and manage flows between and among organisations to create economic and social value.
STMGT303Applied Strategy15.021B (Hamilton) & 21B (Tauranga)
Develop strategic analysis and strategic thinking skills to be able to evaluate and improve the competitive position and performance of organisations.
STMGT304Commercialising a New Venture15.021A (Tauranga) & 21B (Hamilton)
Explore the steps involved in starting and growing a new venture. Develop a comprehensive business plan and pitch your ideas to a panel of judges.
STMGT305Doing Business Internationally15.021A (Hamilton)
Explores the international dimensions of business that enable growth and provide new markets, but increase the complexities involved (e.g. scale, different regulations, cultures).
STMGT306Entrepreneurial Ecosystems15.021G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship15.021A (Hamilton), 21A (Tauranga), 21B (Hamilton), 21B (Tauranga), 21C (Hamilton) & 21C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.021A (Hamilton), 21A (Tauranga), 21B (Hamilton), 21B (Tauranga), 21C (Hamilton) & 21C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
STMGT501Strategy and Organisational Theory15.021A (Hamilton)
Good theory is the foundation of good practice. This paper discusses and critiques the most important theories of strategy and organisation.
STMGT502Strategic Innovation15.021B (Hamilton)
Innovation has a key role in improving the competitive position and performance of organisations. This paper discusses and critiques the latest research on strategic innovation processes and practices.
STMGT503Entrepreneurship, Theory and Practice15.021A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. This paper introduces the key issues and questions relating to the theoretical perspectives on entrepreneurship.
STMGT504Strategies for Sustainability15.021B (Hamilton)
This paper aims to enhance students' understanding of sustainability issues confronting today's managers and to develop ability in analysing situations and in formulating strategies where sustainability business concerns are implicated.
STMGT591Strategic Management Dissertation30.021X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT592Strategic Management Dissertation60.021X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT593Strategic Management Thesis90.021X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
STMGT594Strategic Management Thesis120.021X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Points Occurrence / Location
STMGT800Strategic Management MPhil Thesis120.021X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
STMGT900Strategic Management PhD Thesis120.021I (Hamilton), 21X (Hamilton) & 21X (Tauranga)
No description available.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Qualifications offered


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: [email protected]
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.