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Strategic Management

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Case Comp16b

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

In your third year, as part of the capstone paper STMG391, you'll take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits. Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.

As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500. For more information about Strategic Management, visit  the Waikato Management School website.

Internationally recognised

Waikato is ranked in the world's top 200 universities for Accounting, Finance, Business & Management Studies, and Communication & Media Studies by the prestigious QS Subject Rankings 2018.

You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.

Qualifications

If you wish to take Strategic Management as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.

Apply to enrol

Key information

Study Locations:Hamilton, Tauranga, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Faculty:

Career opportunities

  • Managing director / CEO
  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • General manager
  • New venture consultant

In Tauranga, Strategic Management is one of four major subjects available under the Bachelor of Business. There are two ways you can structure your study - either by studying all three years at our new CBD campus, or by including a one-year pathway through Toi Ohomai Institute of Technology.

For advice before you enrol, contact a Tauranga Future Student Advisor by emailing recruitment@waikato.ac.nz or phoning 0800 WAIKATO.


Prescriptions for the GradCert(StratMgt) and GradDip(StratMgt)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Strategic Management at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.

Prescriptions for the BBus(Hons), PGCert(StratMgt), PGDip(StratMgt) and MMS

The qualification regulations define the subject requirements for the BBus(Hons) PGCert(StratMngt), and PGDip(StratMngt), and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(StratMngt), PGDip(StratMngt) programmes.

MMS students must complete MNMGT581, STMGT512, STMGT555 and one of STMGT590, STMGT591, STMGT592, STMGT593, STMGT594.

Prescriptions for the MPhil

The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Prescriptions for the PhD

The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

100 Level

Code Paper Title Occurrence / Location
ACCTN101Accounting for Management19A (Hamilton), 19A (Tauranga), 19B (Hamilton), 19B (Tauranga) & 19C (Zhejiang University City College, Hangzhou China)
This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information.
DIGIB101The World of Digital Business19B (Hamilton)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
ECONS101Business Economics and the New Zealand Economy19A (Hamilton), 19A (Secondary School - Unistart), 19A (Tauranga), 19B (Hamilton), 19B (Tauranga), 19C (Zhejiang University City College, Hangzhou China) & 19S (Hamilton)
This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses.
FINAN101Introduction to Finance19A (Hamilton), 19A (Tauranga), 19B (Hamilton), 19B (Tauranga), 19C (Zhejiang University City College, Hangzhou China) & 19S (Hamilton)
This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance.
LCOMM101Introduction to Leadership Communication19A (Hamilton)
By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success.
LCOMM102Communication in an Online Society19B (Hamilton) & 19B (Tauranga)
This paper introduces students to communication practices, concepts, and issues that they are likely to encounter as citizens, communicating professionals, community members, and participants in a highly mediated online world.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management19A (Hamilton), 19A (Tauranga) & 19B (Hamilton)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
MRKTG101Fundamentals of Successful Marketing19A (Hamilton), 19A (Tauranga), 19B (Hamilton), 19C (Zhejiang University City College, Hangzhou China) & 19S (Hamilton)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
STMGT101Introduction to Management19A (Hamilton), 19B (Hamilton), 19B (Tauranga) & 19C (Zhejiang University City College, Hangzhou China)
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 Level

Code Paper Title Occurrence / Location
STMGT200Global Business Management19T (Online)
The global environment provides opportunities and challenges for all organisations. Develop the skills to analyse global megatrends, identify industry and sector trends, and evaluate strategies of multinationals and small firms.
STMGT201Strategies for Enterprise19A (Hamilton) & 19A (Tauranga)
Explores growth strategies for enterprises including their formulation and execution, and also features the particular challenges for family businesses - which are the most common form of enterprise in the world.
STMGT202The Entrepreneur19A (Hamilton) & 19A (Tauranga)
Discover what it takes to become a successful and socially responsible entrepreneur, how to develop new ideas into business ventures, and how to cultivate an entrepreneurial mind-set.
STMGT203Business Model Innovation19B (Hamilton) & 19B (Tauranga)
Business model innovation provides companies with significant growth options and may disrupt the market. Develop skills to evaluate business models, identify disruptive innovations and analyse business plans.

300 Level

Code Paper Title Occurrence / Location
MNMGT395Industry Experience19C (Online)
The industry experience course is a NET delivered course, which runs over the summer from early November to early February. Students search for and find their own host organisation, anywhere in the world, that agrees to take them on for 4 to 13 weeks during the summer period.
MNMGT396Management Internship19C (Hamilton)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
MNMGT399Report of an Investigation19C (Hamilton)
The Report of an Investigation offers students the opportunity to complete a secondary data based research report on an area related to their management discipline of study. Students also complete 100 hours of voluntary work co-ordinated through the University of Waikato Employability Plus Program.
STMGT301Strategy and Innovation Management19A (Hamilton)
Examines innovative companies to explore the processes involved in developing and managing innovations which are vital for improving the strategic position and performance of organisations.
STMGT302Creating Value in a Connected World19B (Hamilton) & 19B (Tauranga)
We live in a highly connected world. This paper focuses on how to identify, analyse and manage flows between and among organisations to create economic and social value.
STMGT303Applied Strategy19A (Hamilton), 19A (Tauranga), 19B (Hamilton) & 19B (Tauranga)
Develop strategic analysis and strategic thinking skills to be able to evaluate and improve the competitive position and performance of organisations.
STMGT304Commercialising a New Venture19A (Hamilton) & 19A (Tauranga)
Explore the steps involved in starting and growing a new venture. Develop a comprehensive business plan and present your ideas in a 'Dragon's Den' format to external CEOs.
STMGT305Doing Business Internationally19B (Hamilton)
Explores the international dimensions of business that enable growth and provide new markets, but increase the complexities involved (e.g. scale, different regulations, cultures).
STMGT306Entrepreneurial Ecosystems19T (Hamilton)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.

400 Level

Code Paper Title Occurrence / Location
MNMGT495Industry Experience19C (Online)
The industry experience course is a NET delivered course, which runs over the summer from early November to early February. Students search for and find their own host organisation, anywhere in the world, that agrees to take them on for 4 to 13 weeks during the summer period.
MNMGT496Management Internship19C (Hamilton)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
MNMGT499Report of an Investigation19C (Hamilton)
The Report of an Investigation offers students the opportunity to complete a secondary data based research report on an area related to their management discipline of study. Students also complete 100 hours of voluntary work co-ordinated through the University of Waikato Employability Plus Program.

500 Level

Code Paper Title Occurrence / Location
STMGT512Strategic Innovation19B (Hamilton)
Innovation has a crucial role in the competitive positioning and performance of organisations, for example, in creating new products, identifying new markets, transforming industries, and revitalising mature organisations. In this paper the latest research on the nature of strategic innovation will be discussed and evaluated using ...
STMGT524Entrepreneurship, Theory and Practice19A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. In this paper the key issues and questions relating to theoretical perspectives of entrepreneurship will be explored, and the latest research on entrepreneurship discussed and critically evaluated.
STMGT591Strategic Management Dissertation19C (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT592Strategic Management Dissertation19C (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT593Strategic Management Thesis19C (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
STMGT594Strategic Management Thesis19C (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Occurrence / Location
STMGT800Strategic Management MPhil Thesis19C (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
STMGT900Strategic Management PhD Thesis19C (Hamilton) & 19C (Tauranga)
No description available.


Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Strategic Management as a single major for the BBus or BMS(Hons)

If you wish to take Strategic Management as a single major for the BBus or BMS(Hons), you'll need to pass 135 points (9 papers) in this subject area, including at least 105 points above 100-level and 60 points above 200-level.

As all papers are 15 points, you will need to complete 2 x 100-level, 3 x 200-level and 4 x 300-level papers for your major. No more than three 200-level papers may be included in this major.

The specific requirements for a single major in Strategic Management are that you must take the following 9 papers:

  • STMGT101 Introduction to Management; OR if STMGT101 has already been included as part of another major, one of:
    • ACCTN101 Accounting for Management
    • ECONS101 Business Economics and the New Zealand Economy
    • FINAN101 Introduction to Finance
    • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
    • MRKTG101 Fundamentals of Successful Marketing
  • STMGT201 Strategies for Enterprise
  • STMGT202 The Entrepreneur
  • STMGT203 Business Model Innovation
  • STMGT301 Strategy and Innovation Management
  • STMGT302 Creating Value in a Connected World

One of the following papers:

  • ACCTN101 Accounting for Management
  • DIGIB101 The World of Digital Business
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • LCOMM101 Introduction to Leadership Communication
  • LCOMM102 Communication in an Online Society
  • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
  • MRKTG101 Fundamentals of Successful Marketing

Remaining papers are selected from:

  • STMGT303 Applied Strategy
  • STMGT304 Commercialising a New Venture
  • STMGT305 Doing Business Internationally
  • STMGT306 Entrepreneurial Ecosystems

Bachelor of Business:

The BBus single major requirements state that you must include MNMGT495/6/9 Industry Experience/Internship/Report of an Investigation as part of your major.

Bachelor of Management Studies with Honours:

The BMS(Hons) honours stream requires you to include a further 60 points at 500-level in papers that are relevant for your first major

Strategic Management as a Minor

To complete a minor in Strategic Management, you must complete 60 points, including at least 30 points above 100-level from STMGT papers.

The specific requirements for the Human Resource Management minor are that you must include:

  • STMGT101 Introduction to Management

Strategic Management as a 2nd Major for any bachelor's degree

Even if you are enrolled in an undergraduate degree that doesn't list Strategic Management as a major subject, you can still take it as a second major.

If Strategic Management is your second major then you must pass 120 points including at least 90 points above 100-level, of which at least 45 points must be above 200-level.

As all papers are 15 points, you would therefore complete two x 100-level, three x 200-level and three x 300-level for each major.

The specific requirements for a 2nd Major in Strategic Management are that you must take the following 8 papers:

  • STMGT101 Introduction to Management; OR if already included as part of another major, choose one of:
    • ACCTN101 Accounting for Management
    • ECONS101 Business Economics and the New Zealand Economy
    • FINAN101 Introduction to Finance
    • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
    • MRKTG101 Fundamentals of Successful Marketing

Choose ONE of these papers:

  • ACCTN101 Accounting for Management
  • DIGIB101 The World of Digital Business
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • LCOMM101 Introduction to Leadership Communication
  • LCOMM102 Communication in an Online Society
  • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
  • MRKTG101 Fundamentals of Successful Marketing

Take ALL of the following FIVE papers:

  • STMGT201 Strategies for Enterprise
  • STMGT202 The Entrepreneur
  • STMGT203 Business Model Innovation
  • STMGT301 Strategy and Innovation Management
  • STMGT302 Creating Value in a Connected World

Plus, choose ONE of these papers:

  • STMGT303 Applied Strategy
  • STMGT304 Commercialising a New Venture
  • STMGT305 Doing Business Internationally
  • STMGT306 Entrepreneurial Ecosystems

Graduate Certificate in Strategic Management

To complete the requirements for a Graduate Certificate in Strategic Management, you'll need to pass 60 points at 100-level or above, including at least 45 points at 300-level or above. At least 45 points must be from one subject area.

The specific requirements for Strategic Management are that you must include at least 40 points in STMGT-coded papers.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Graduate Diploma in Strategic Management

To complete the requirements for a Graduate Diploma in Strategic Management, you'll need to pass 120 points at 100-level or above, including at least 75 points at 300-level or above. At least 90 points must be from one subject area.

The specific requirements for Strategic Management are that you must include:

  • STMGT391 Strategic Management
  • At least 80 points in STMGT-coded papers

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Certificate in Strategic Management

To complete the requirements for a Postgraduate Certificate in Strategic Management, you must pass 60 points at 500-level from one subject area.

The specific requirements for Strategic Management are that you must include at least 60 points in STMGT-coded papers.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Diploma (PGDip)

To complete the requirements for a Postgraduate Diploma in Strategic Management, you'll need to pass 120 points at 500-level, including at least 90 points from one subject area, and submit a Portfolio of Achievement (see the Postgraduate Diploma qualification information for further details).

The specific requirements for Strategic Management are that you must include at least 60 points in STMGT-coded papers.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Management Studies (MMS)

The completion requirements for the MMS depend on your admission criteria; please see the MMS qualification information for further details.

However all students must:

  • Take MNGT501 Research Methods in Management Studies (unless passed previously)
  • Take a dissertation (591/592) or thesis (593/594) in your subject area
  • Submit a Portfolio of Achievement (see MMS information for further details)
  • Meet the specific requirements prescribed for any subject

The specific requirements for Strategic Management are that you must include (unless passed previously):

  • either STMG512 Strategic Innovation
  • or STMG555 Foundations of Strategy and Organisation

Remaining papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/STMGT

Note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Philosophy (MPhil) and Doctor of Philosophy (PhD)

Please contact the Department's Graduate Convenor.


Documents

Waikato Management School Student Handbook


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Strategic Management subject convenors

Professor Delwyn Clark
Professor in Strategic Management
Email: dnclark@waikato.ac.nz

Dr Paresha Sinha
Senior lecturer in Strategic Management
Email: psinha@waikato.ac.nz