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Strategic Management

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Case Comp16b

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

WMS Case Competition

Students who major in Strategic Management will take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits.

Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.

As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500.

Internationally recognised

You'll study at our internationally recognised Waikato Management School, which is in the top 1% of business schools globally thanks to our prestigious Triple Crown Accreditation from AACSB, EQUIS and AMBA.

Waikato is one of New Zealand's leading business schools, consistently ranked 1st or 2nd in NZ for Business and Economics in the Times Higher Education World University Subject Rankings since 2022.


If you wish to take Strategic Management as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Climate Change.

Otherwise you can take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.

Apply to enrol

Key information

Study Locations:Hamilton, Tauranga, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Area of Study:

Career opportunities

  • Managing director / CEO
  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • General manager
  • New venture consultant

Study in Tauranga

You can study Strategic Management in Tauranga as a major subject for the Bachelor of Business.

For advice before you enrol, contact a Tauranga Future Student Advisor.

Email: [email protected]

Phone: 0800 WAIKATO

100 Level

Code Paper Title Points Occurrence / Location
LCOMM101Introduction to Leadership Communication15.0No occurrences
By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success.
LEADR101Introduction to Leadership15.024A (Hamilton), 24A (Tauranga), 24G (Online) & 24X (Secondary School - Unistart)
By showing how to lead through improving communication, understanding who we are, and collaborating for problem-solving, this course provides a repertoire of skills relevant to personal, family, and organisational success.
STMGT101Introduction to Management15.024A (Hamilton), 24B (Hamilton), 24B (Tauranga), 24VA (National Economics University, Vietnam), 24W (Hamilton Waikato College), 24X (Hamilton Waikato College) & 24X (Zhejiang University City College, Hangzhou China)
Managing in organisations, small and large, in changing local and international business environments requires knowledge, skills, and abilities of who managers are, what managers do, and how they can make a difference to organisational performance, competitive position, and sustainability over time. This paper introduces students t...

200 Level

Code Paper Title Points Occurrence / Location
STMGT201Strategies for Enterprise15.024A (Hamilton) & 24A (Tauranga)
Explores growth strategies for enterprises including their formulation and execution, and also features the particular challenges for family businesses - which are the most common form of enterprise in the world.
STMGT202The Entrepreneur15.024A (Hamilton) & 24A (Tauranga)
Discover what it takes to become a successful and socially responsible entrepreneur, how to develop new ideas into business ventures, and how to cultivate an entrepreneurial mind-set.
STMGT203Business Model Innovation15.024B (Hamilton) & 24B (Tauranga)
Business model innovation provides companies with significant growth options and may disrupt the market. Develop analytical skills to evaluate and design innovative business models.

300 Level

Code Paper Title Points Occurrence / Location
STMGT301Strategy and Innovation Management15.024A (Hamilton) & 24A (Tauranga)
Examines innovative companies to explore the processes involved in developing and managing innovations which are vital for improving the strategic position and performance of organisations.
STMGT302Creating Value in a Connected World15.024B (Hamilton)
We live in a highly connected world. This paper focuses on how to identify, analyse and manage flows between and among organisations to create economic and social value.
STMGT303Applied Strategy15.024B (Hamilton) & 24B (Tauranga)
Develop strategic analysis and strategic thinking skills to be able to evaluate and improve the competitive position and performance of organisations.
STMGT304Commercialising a New Venture15.024B (Hamilton) & 24B (Tauranga)
Explore the steps involved in starting and growing a new venture. Develop a comprehensive business plan and pitch your ideas to a panel of judges.
STMGT305Doing Business Internationally15.024A (Hamilton) & 24A (Tauranga)
Explores the international dimensions of business that enable growth and provide new markets, but increase the complexities involved (e.g. scale, different regulations, cultures).
STMGT306Business Ecosystems15.024G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
BUSAN543Applied Business Analytics30.024B (Hamilton) & 24B (Online)
This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems.
STMGT505Strategy and Organisational Theory30.024B (Hamilton)
Good theory is the foundation of good practice. This paper discusses and critiques the most important theories of strategy and organisation.
STMGT525Entrepreneurship, Theory and Practice30.024A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. This paper introduces the key issues and questions relating to the theoretical perspectives on entrepreneurship.
STMGT591Strategic Management Dissertation30.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT592Strategic Management Dissertation60.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT593Strategic Management Thesis90.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
STMGT594Strategic Management Thesis120.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Points Occurrence / Location
STMGT800Strategic Management MPhil Thesis120.024X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
STMGT900Strategic Management PhD Thesis120.024I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga)
No description available.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship

Qualifications offered


Management Student Centre (MSC)

Phone: +64 7 838 4303 or 0800 654 303
Email: [email protected]

Opening hours: 8.30am - 5.00pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton