Strategic Management

Strategic Management is about envisaging a company's future, finding new market opportunities, and developing a clear plan to achieve growth and success.
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Why study Strategic Management?

Strategy is at the top level of management. This subject will teach you how to develop innovative growth strategies for business that will stretch their horizons and set them up for success.

Identify new ways of enabling firms to expand into new markets, launch new products, and deliver added economic and social value.

Strategic Management considers the 'total enterprise' to ensure all of an organisation's resources are being well managed as a cohesive unit.

Students will learn how to think critically about a company's situation, its key strengths and weaknesses, and devise strategies to improve future performance.

You'll also develop an eye to spot emerging competitive threats, and explore new opportunities or barriers that could impact on a firm's future. For example, changing consumer trends or technological innovations, and keeping pace with industry or legal changes.

Career Opportunities

  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • CEO / General manager
  • Entrepreneur/Startup Founder
  • New venture consultant
  • Operations manager
  • Policy advisor / analyst (eg.government)

Hamilton, Tauranga

Course content

This subject is a great way to hone your analytical, decision-making and problem-solving skills, which are in high demand with employers.

Real-life business case studies from New Zealand and overseas will be discussed in class to help you understand key business models and concepts.

Students who major in Strategic Management will take part in the legendary Waikato Management School Case Competition and compete for a $2,500 cash prize, generously provided by our sponsor PwC.

Working in teams, you'll develop an innovative business strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits.

As a team, you'll carry out in-depth research to identify the major challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace.

Clients involved with the competition in previous years include the likes of Zealong Tea, Zuru Toys, Yealands Wine Group, Nice Blocks ice cream, and Tainui Group Holdings Ltd, to name just a few.

Learn from the best

You'll study at Waikato Management School, which is in the top 1% of business schools globally thanks to our prestigious Triple Crown Accreditation from AACSB, EQUIS and AMBA.

Waikato is also ranked in the world's top 175 universities for Business and Economics in the Times Higher Education World University Subject Rankings.

Study in Tauranga

You can study Strategic Management in Tauranga as a major subject for the Bachelor of Business.

For advice before you enrol, contact a Tauranga Future Student Advisor.


Phone: 0800 WAIKATO


Visit our Scholarship Finder for information about possible scholarships.

Strategic Management papers


International students

Management Student Centre (MSC)

MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
Opening hours: 8.30am - 5.00pm Monday to Friday