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Strategic Management

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Case Comp16b

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

WMS Case Competition

Students who major in Strategic Management will take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits.

Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.

As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500.

Internationally recognised

Waikato is ranked in the world's top 300 universities for Business & Management Studies in the prestigious QS Subject Rankings 2019.

You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.

Qualifications

If you wish to take Strategic Management as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

If you'd like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.

Apply to enrol

Key information

Study Locations:Hamilton, Tauranga, Online
Papers offered differ by location. The Catalogue of Papers has full location info.
Faculty:

Career opportunities

  • Managing director / CEO
  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • General manager
  • New venture consultant

Study in Tauranga

You can study Strategic Management in Tauranga as a major subject for the Bachelor of Business.

For advice before you enrol, contact a Tauranga Future Student Advisor.

Email: uow@waikato.ac.nz

Phone: 0800 WAIKATO


Prescriptions for the GradCert(StratMgt) and GradDip(StratMgt)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Strategic Management at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.

Prescriptions for the BBus(Hons), PGCert(StratMgt), PGDip(StratMgt) and MMS

The qualification regulations define the subject requirements for the BBus(Hons) PGCert(StratMngt), and PGDip(StratMngt), and MMS. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(StratMngt), PGDip(StratMngt) programmes.

MMS students must complete MNMGT581, STMGT512, STMGT555 and one of STMGT590, STMGT591, STMGT592, STMGT593, STMGT594. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.

Prescriptions for the MPhil

The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Prescriptions for the PhD

The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

100 Level

Code Paper Title Occurrence / Location
ACCTN101Accounting for Management20A (Hamilton), 20B (Hamilton), 20B (Tauranga) & 20X (Zhejiang University City College, Hangzhou China)
This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information.
ECONS101Business Economics and the New Zealand Economy20A (Hamilton), 20A (Secondary School - Unistart), 20A (Tauranga), 20B (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses.
FINAN101Introduction to Finance20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
MRKTG101Fundamentals of Successful Marketing20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
STMGT101Introduction to Management20A (Hamilton), 20B (Hamilton), 20B (Tauranga), 20X (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 Level

Code Paper Title Occurrence / Location
STMGT201Strategies for Enterprise20A (Hamilton) & 20A (Tauranga)
Explores growth strategies for enterprises including their formulation and execution, and also features the particular challenges for family businesses - which are the most common form of enterprise in the world.
STMGT202The Entrepreneur20A (Hamilton) & 20A (Tauranga)
Discover what it takes to become a successful and socially responsible entrepreneur, how to develop new ideas into business ventures, and how to cultivate an entrepreneurial mind-set.
STMGT203Business Model Innovation20B (Hamilton) & 20B (Tauranga)
Business model innovation provides companies with significant growth options and may disrupt the market. Develop analytical skills to evaluate and design innovative business models.

300 Level

Code Paper Title Occurrence / Location
STMGT301Strategy and Innovation Management20A (Hamilton) & 20A (Tauranga)
Examines innovative companies to explore the processes involved in developing and managing innovations which are vital for improving the strategic position and performance of organisations.
STMGT302Creating Value in a Connected World20B (Hamilton) & 20B (Tauranga)
We live in a highly connected world. This paper focuses on how to identify, analyse and manage flows between and among organisations to create economic and social value.
STMGT303Applied Strategy20A (Hamilton), 20B (Hamilton) & 20B (Tauranga)
Develop strategic analysis and strategic thinking skills to be able to evaluate and improve the competitive position and performance of organisations.
STMGT304Commercialising a New Venture20A (Tauranga) & 20B (Hamilton)
Explore the steps involved in starting and growing a new venture. Develop a comprehensive business plan and present your ideas in a 'Dragon's Den' format to external CEOs.
STMGT305Doing Business Internationally20A (Hamilton)
Explores the international dimensions of business that enable growth and provide new markets, but increase the complexities involved (e.g. scale, different regulations, cultures).
STMGT306Entrepreneurial Ecosystems20G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation20A (Hamilton), 20B (Hamilton), 20C (Hamilton) & 20C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Occurrence / Location
STMGT501Strategy and Organisational Theory20A (Hamilton)
Good theory is the foundation of good practice. This paper discusses and critiques the most important theories of strategy and organisation.
STMGT502Strategic Innovation20B (Hamilton)
Innovation has a key role in improving the competitive position and performance of organisations. This paper discusses and critiques the latest research on strategic innovation processes and practices.
STMGT503Entrepreneurship, Theory and Practice20A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. This paper introduces the key issues and questions relating to the theoretical perspectives on entrepreneurship.
STMGT504Strategies for Sustainability20B (Hamilton)
This paper aims to enhance students' understanding of sustainability issues confronting today's managers and to develop ability in analysing situations and in formulating strategies where sustainability business concerns are implicated.
STMGT512Strategic Innovation20B (Hamilton)
Innovation has a crucial role in the competitive positioning and performance of organisations, for example, in creating new products, identifying new markets, transforming industries, and revitalising mature organisations. In this paper the latest research on the nature of strategic innovation will be discussed and evaluated using ...
STMGT524Entrepreneurship, Theory and Practice20A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. In this paper the key issues and questions relating to theoretical perspectives of entrepreneurship will be explored, and the latest research on entrepreneurship discussed and critically evaluated.
STMGT591Strategic Management Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT592Strategic Management Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
STMGT593Strategic Management Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
STMGT594Strategic Management Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Occurrence / Location
STMGT800Strategic Management MPhil Thesis20X (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
STMGT900Strategic Management PhD Thesis20I (Hamilton), 20X (Hamilton) & 20X (Tauranga)
No description available.

Scholarships and prizes

New to Waikato? The International Excellence Scholarship is worth up to $10,000.

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


Qualifications offered


Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.