Luke Coxhead

Strategy manager - digital, commercial and customer / Air New Zealand - Auckland, New Zealand

Key Info

  • Bachelor of Management Studies with Honours
  • Strategic Management
  • Marketing
  • Sir Edmund Hillary Scholarship

Walking in the footsteps of Sir Edmund Hillary on a trek through the Himalayas is just one of the many incredible memories that Luke Coxhead will treasure from his time at Waikato University.

On completing his Bachelor of Management Studies with Honours degree in 2014, Luke was quickly offered a role as a business advisory consultant at EY in Auckland.

Within four years he had relocated across the ditch to Sydney, Australia and been promoted to customer and strategy manager for EY. Having proved his abilities, Luke was responsible for designing cross-functional teams to design and transform customers' experiences, along with the business operating models and processes required.

This provided a springboard for Luke to move into his next role at HSBC as proposition and customer experience manager, also based in Sydney.

In 2021, Luke moved back home to New Zealand to take up an exciting role at Air New Zealand as their national strategy manager - digital, commercial and customer. A creative and strategic thinker, Luke says he is passionate about harnessing new technologies to deliver a differentiated customer experience.

A talented hockey player, the ex-Tauranga lad began his studies at Waikato in 2010, when he was offered a Sir Edmund Hillary Scholarship in recognition of his sporting success playing in the National Hockey League.

During his studies at Waikato, Luke was part of a talented team of strategic management students who came runners-up in the National Business Case Competition in 2013.

His management internship paper gave him the chance to work at Calder & Lawson travel agency for five months.

In 2014, Luke received a Step Higher Award, presenting him with an amazing opportunity to travel to Nepal to see some of the community projects started there by Sir Ed to provide health and education for the local people.

Luke says the trip to Nepal was the perfect way to finish off his studies and is something he’ll never forget.

“As a Hillary Scholar, my values are modelled by Sir Ed’s constant belief in challenging your own limits and trying to make a positive difference in the world.”

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