Todd Harper

Business development manager at Authentic Media - Cambridge

Key Info

  • Bachelor of Communication Studies
  • Public Relations
  • Marketing

Tell us about your new job.

I work as a business development manager at Authentic Media; an agency based in Cambridge that specialises in marketing, branding, website development, media and communication services.

My job is to go out and sell the vision to both new and existing clients, such as small businesses, and build those relationships over time to help them achieve their goals.

Congratulations! How did you land such a great role?

I’ve essentially walked into this job as a result of the fantastic networks of people that I’ve established at university; both my lecturers and my peers; and that says a lot about the Waikato University experience.

I feel 100% prepared for this job thanks to everything that I’ve learned in my Bachelor of Communication Studies (BCS) degree. The fundamental theories of communication, public relations and marketing that have been instilled into me will continue to serve me well in my career for the rest of my life.

What did you learn in your communications degree?

The BCS equips you with the industry-relevant skills and knowledge that you need to thrive in in any business or not-for-profit organisation. For me, it’s about understanding how people’s brains tick, how they interact with each other, and finding practical solutions to help organisations overcome any challenges they’re facing.

Good communication is absolutely critical to the success of any organisation that needs to make well-informed decisions.

Which part of your studies did you enjoy most?

One of the highlights of my BCS degree was the work-integrated learning paper in third year, where I completed an internship with Rocketspark, a website development company.

My project was to write a social media strategy for them - from auditing their current channels through to scoping out new opportunities relevant to the needs of their target market. It was really rewarding seeing that strategy being applied in the real world to help them grow.

Why did you choose to study at Waikato?

I chose to study at Waikato because of the people; the campus has a real sense of belonging and the culture is very personal. The academic staff are passionate about the topics they’re teaching, they’ve worked in the communications sector for many years, and they will go the extra mile to help you with your learning.

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