Communications professional career

Ngaio whakawhitiwhiti kōrero

Communications professionals plan and develop strategies that promote the public image of an organisation. They may write press releases, articles, and speeches and use social media and advertising.

Communications professionals plan and develop strategies that promote the public image of an organisation. They may write press releases, articles, and speeches and use social media and advertising.

What would you do as a Communications professional?

Communications professionals

  • usually work regular business hours but may work extra hours
  • usually work in offices
  • need to be creative, communicate well, and work well under pressure

Tasks

  • provide educational information to the public
  • respond to enquiries from media, community or public interest groups
  • develop promotional strategies or plans
  • coach others
  • write advertising or promotional material
  • collaborate with others in marketing activities
  • edit written materials
  • write informational material
  • coordinate logistics for productions or events
  • conduct market research

How can you become a Communications professional?

You usually need experience to become a communications professional and a qualification may be useful.

You may need

  • experience in similar work
  • a relevant tertiary qualification in communication and media, sales and marketing or similar area

If you're in school

You usually need NCEA Level 3 to do the study or training for this job.

Qualifications

See all qualfications

Communications work draws on both writing and strategic thinking, understanding an audience, and shaping how an organisation speaks to them. A Bachelor of Communication builds this directly, while a Bachelor of Arts suits people wanting a stronger writing or humanities focus alongside it.

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Communications professional FAQs

Scholarships

A range of scholarships are available to help with the cost of studying at Waikato. Options are available across a wide range of subjects and study levels, including scholarships for new students, current students and specific areas of study.

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Waikato Management School Accreditations

Waikato Management School holds Triple Crown accreditation, the highest recognition available in business education. We are accredited by AACSB, EQUIS, and AMBA. Only around 1% of business schools worldwide have met the rigorous standards of all three bodies.

AACSB accredited

Recognises Waikato Business School’s faculty expertise, research quality, and commitment to high academic standards.

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AMBA accredited

Recognises the quality of Waikato Management School’s MBA and Master’s programmes, including cohort experience, curriculum, and career outcomes.

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EQUIS accredited

Recognises Waikato Management School’s international reach, industry engagement, and commitment to diversity.

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Contact us

International Enquiries

Monday – Friday NZT 1pm – 2am

Management Student Centre

Monday to Friday 8:30am - 5:00pm
MSB.1.50, Waikato Management School, Hillcrest Road, University of Waikato, Hamilton