This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


27B (HAM) Paper outline	B Trimester : 12 Jul 2027 - 07 Nov 2027	Hamilton		100% internal assessment
27B (TGA) Paper outline	B Trimester : 12 Jul 2027 - 07 Nov 2027	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

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