General manager career

Kaiwhakahaere whānui

General managers plan, direct or oversee the operations of companies or organisations. They make policies, manage daily operations, and plan the use of materials and human resources.

General managers plan, direct or oversee the operations of companies or organisations. They make policies, manage daily operations, and plan the use of materials and human resources.

What would you do as a General manager?

General managers

  • usually work regular business hours but may work extra hours
  • usually work in offices but may travel to different worksites
  • need to lead others, make decisions and solve problems

Tasks

  • manage daily business functions
  • create and apply plans for business growth
  • set key performance goals
  • explore data to guide decisions
  • review financial records
  • manage sales, marketing and customer service
  • hire and train key staff
  • monitor team performance
  • oversee pricing and cost policies
  • report results to senior leaders

How can you become a General manager?

You need experience to become a general manager and a qualification may be useful.

You need

  • experience in similar work

You may need

  • a relevant tertiary qualification in business and management or similar area

If you're in school

You usually don't need specific NCEA levels for this job, but Level 3 may be useful.

Waikato's MBA for aspiring general managers

An MBA is one of the most recognised qualifications for senior leadership roles, and Waikato's Master of Business Administration is delivered flexibly for working professionals, combining in-person Saturday classes with online evening sessions so you can study while continuing to work.

Where these qualifications can take you

Gain the insights and technical skills to understand customer needs and changing market forces, assess financial performance, create new products and services, implement digital technologies to enhance productivity, and plan strategies for the future. In our capstone paper MNGMT321 Applied Business Challenge, you’ll tackle a case study of a real New Zealand business and devise an innovative strategy to grow its market share and profits.

Career opportunities include:

  • entrepreneur
  • business adviser or manager across a diverse range of industries.

General manager FAQs

Scholarships

A range of scholarships are available to help with the cost of studying at Waikato. Options are available across a wide range of subjects and study levels, including scholarships for new students, current students and specific areas of study.

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QS rankings

QS World University Rankings 2027

Waikato is ranked equal 293rd globally, placing us in the top 1.5% of universities worldwide, and 2nd in New Zealand by citations per faculty.

QS Ranking - Business & Management Studies

Waikato is ranked among the top 350 universities worldwide for Business & Management Studies in the QS World University Rankings.

Waikato Management School Accreditations

Waikato Management School holds Triple Crown accreditation, the highest recognition available in business education. We are accredited by AACSB, EQUIS, and AMBA. Only around 1% of business schools worldwide have met the rigorous standards of all three bodies.

AACSB accredited

Recognises Waikato Business School’s faculty expertise, research quality, and commitment to high academic standards.

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AMBA accredited

Recognises the quality of Waikato Management School’s MBA and Master’s programmes, including cohort experience, curriculum, and career outcomes.

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EQUIS accredited

Recognises Waikato Management School’s international reach, industry engagement, and commitment to diversity.

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Contact us

International Enquiries

Monday – Friday NZT 1pm – 2am

Management Student Centre

Monday to Friday 8:30am - 5:00pm
MSB.1.50, Waikato Management School, Hillcrest Road, University of Waikato, Hamilton