MRKTG102

Principles of Consumer Behaviour and Research

2023

15

100

B Trimester

Hamilton, Tauranga

MRKTG202, MKTG255, MKTG355

This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Teaching Periods and Locations

23B (HAM)
Paper outline
B Trimester :
10 Jul 2023 - 05 Nov 2023
Hamilton 100% internal assessment
23B (TGA)
Paper outline
B Trimester :
10 Jul 2023 - 05 Nov 2023
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

23B (HAM) 23B (TGA)
Name Day Time Room Dates
Lecture 1 Tue 4:00 PM - 6:00 PM - Jul 11 - Oct 15
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM TCBD.2.03, Tauranga Jul 10 - Oct 15
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
23B (HAM) $888
23B (TGA) $888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

23B (HAM) $4,091
23B (TGA) $4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 27 Jan 2024 23:25pm
  • Indicative fees current as of 17 Apr 2024 01:30am