15
100
B Trimester
Hamilton, Tauranga
MRKTG202, MKTG255, MKTG355
This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.
Teaching Periods and Locations
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24B (HAM)
Hamilton, FLEXI mode, Synchronous24B (HAM)B Trimester :08 Jul 2024 - 03 Nov 2024Hamilton100% internal assessment -
24B (TGA)
Tauranga, FLEXI mode, Synchronous24B (TGA)B Trimester :08 Jul 2024 - 03 Nov 2024Tauranga100% internal assessment
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24B (HAM) Paper outline |
B Trimester : 08 Jul 2024 - 03 Nov 2024 |
Hamilton |
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100% internal assessment |
24B (TGA) Paper outline |
B Trimester : 08 Jul 2024 - 03 Nov 2024 |
Tauranga |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 2 Jun 2024 01:17am
- Indicative fees current as of 28 Sep 2024 01:20am