This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.
|Prerequisite(s):||MKTG151 or MRKTG101|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG354 and MKTG454|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21A (HAM)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Hamilton|
|MRKTG306-21A (HAM) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.|
|21A (TGA)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Tauranga|
|MRKTG306-21A (TGA) is offered in a FLEXI mode. No online elements of this paper require student engagement at specific times / days.|
MRKTG306-21B (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
|21B (HAM)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Hamilton|
Timetabled Lectures for Services Marketing (MRKTG306)
|Thu||2:00 PM||4:00 PM||MSB.1.05||Mar 1 - Jun 6|
|Fri||10:00 AM||11:00 AM||S.1.04||Mar 1 - Jun 6|
|Thu||2:00 PM||4:00 PM||TCBD.2.13||Mar 1 - Jun 6|
|Fri||10:00 AM||11:00 AM||TCBD.2.13||Mar 1 - Jun 6|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG306 for more details
Indicative Fees for Services Marketing (MRKTG306)
Available Subjects: Marketing
Paper details current as of : 26 February 2021 9:49am
Indicative fees current as of : 27 February 2021 4:30am