MRKTG306

Services Marketing

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG354 and MKTG454

Semesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Semester : 25 Feb 2019 - 23 Jun 2019 Hamilton
19A (TGA)A Semester : 25 Feb 2019 - 23 Jun 2019 Tauranga

Timetabled Lectures for Services Marketing (MRKTG306)

DayStartEndRoomDates
MRKTG306-19A (HAM)
Mon2:00 PM3:00 PMS.G.02Feb 25 - Jun 2
Tue2:00 PM3:00 PMS.G.03Feb 25 - Jun 2
MRKTG306-19A (TGA)
Mon2:00 PM3:00 PMTCBD.3.03Feb 25 - Jun 2
Tue2:00 PM3:00 PMTCBD.2.03Feb 25 - Jun 2

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG306 for more details


Indicative Fees for Services Marketing (MRKTG306)

Occurrence Domestic International
 Tuition Resource 
19A (HAM) $824 $0 $3566
19A (TGA) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 11 January 2019 10:39am
Indicative fees current as of : 14 November 2018 10:11am

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