This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.
|Prerequisite(s):||MKTG151 or MRKTG101|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG354 and MKTG454|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|19A (HAM)||A Semester : 25 Feb 2019 - 23 Jun 2019||Hamilton|
|19A (TGA)||A Semester : 25 Feb 2019 - 23 Jun 2019||Tauranga|
Timetabled Lectures for Services Marketing (MRKTG306)
|Mon||2:00 PM||3:00 PM||S.G.02||Feb 25 - Jun 2|
|Tue||2:00 PM||3:00 PM||S.G.03||Feb 25 - Jun 2|
|Mon||2:00 PM||3:00 PM||TCBD.3.03||Feb 25 - Jun 2|
|Tue||2:00 PM||3:00 PM||TCBD.2.03||Feb 25 - Jun 2|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG306 for more details
Indicative Fees for Services Marketing (MRKTG306)
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Available Subjects: Marketing
Paper details current as of : 11 January 2019 10:39am
Indicative fees current as of : 14 November 2018 10:11am