This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
Paper Information
| Points: | 30.0 |
|---|---|
| Prerequisite(s): | MRKTG101 and MRKTG200 (or instructor's discretion). |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MINT552 or MKTG552 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23B (NET) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Online |
Timetabled Lectures for Advanced Advertising Strategy (MRKTG552)
There are no timetabled lectures for 2023 occurrences of MRKTG552 in 2023.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG552 for more details
Indicative Fees
Fees for 2023 are not yet available.
Paper Outlines
The following 2022 paper outlines are available for MRKTG552. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Marketing
Other available years: Advanced Advertising Strategy - MRKTG552 (2022) , Advanced Advertising Strategy - MRKTG552 (2021) , Advanced Advertising Strategy - MRKTG552 (2020) , Advanced Advertising Strategy - MRKTG552 (2019)
Paper details current as of : 30 September 2022 10:04am
Indicative fees current as of : 1 October 2022 4:30am