MRKTG552

Advanced Advertising Strategy

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG101 and MRKTG200 (or instructor's discretion).
Internal assessment / examination: 100:0
Restriction(s): MINT552 or MKTG552

Trimesters and Locations

Occurrence Code When taught Where taught
22B (NET)B Trimester : 18 Jul 2022 - 13 Nov 2022 Online

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG552. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Advanced Advertising Strategy - MRKTG552 (2021) , Advanced Advertising Strategy - MRKTG552 (2020) , Advanced Advertising Strategy - MRKTG552 (2019)

Paper details current as of : 28 September 2021 7:00pm
Indicative fees current as of : 29 September 2021 4:30am

This page has been reformatted for printing.