This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT552 or MKTG552|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|20B (NET)||B Semester : 13 Jul 2020 - 8 Nov 2020||Online|
Timetabled Lectures for Advanced Advertising Strategy (MRKTG552)
There are no timetabled lectures for MRKTG552.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG552 for more details
Indicative Fees for Advanced Advertising Strategy (MRKTG552)
The following 2019 paper outlines are available for MRKTG552. Please contact the Faculty or School office for details on 2020 outlines.
Other available years: Advanced Advertising Strategy - MRKTG552 (2019)
Paper details current as of : 18 February 2020 4:25pm
Indicative fees current as of : 31 January 2020 4:26pm