This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
Paper Information
| Points: | 30.0 |
|---|---|
| Prerequisite(s): | MRKTG101 and MRKTG200 (or instructor's discretion). |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MINT552 or MKTG552 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 22B (NET) | B Trimester : 18 Jul 2022 - 13 Nov 2022 | Online |
Timetabled Lectures
The Timetable for 2022 is not available.
Indicative Fees
Fees for 2022 are not yet available.
Paper Outlines
The following 2021 paper outlines are available for MRKTG552. Please contact the Faculty or School office for details on 2022 outlines.
Additional Information
Available Subjects: Marketing
Other available years: Advanced Advertising Strategy - MRKTG552 (2021) , Advanced Advertising Strategy - MRKTG552 (2020) , Advanced Advertising Strategy - MRKTG552 (2019)
Paper details current as of : 28 September 2021 7:00pm
Indicative fees current as of : 29 September 2021 4:30am