This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|23B (HAM)||B Trimester : 10 Jul 2023 - 5 Nov 2023||Hamilton|
|MRKTG553-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
The Timetable for 2023 is not available.
Fees for 2023 are not yet available.
The following 2022 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2023 outlines.
Paper details current as of : 15 August 2022 11:19am
Indicative fees current as of : 16 August 2022 4:30am