MRKTG553

International Marketing

This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.

This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG101 and MRKTG200 (or instructor's discretion).
Internal assessment / examination: 100:0
Restriction(s): MINT553 or MKTG553

Trimesters and Locations

Occurrence Code When taught Where taught
21B (HAM)B Trimester : 12 Jul 2021 - 7 Nov 2021 Hamilton

Timetabled Lectures for International Marketing (MRKTG553)

DayStartEndRoomDates
Wed2:00 PM4:00 PMMSB.1.20Jul 12 - Oct 17

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details


Indicative Fees

Fees for 2021 are not yet available.


Paper Outlines

The following 2020 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2021 outlines.

Additional Information

Available Subjects:  Agribusiness | International Management | Marketing

Other available years: International Marketing - MRKTG553 (2020) , International Marketing - MRKTG553 (2019)

Paper details current as of : 23 October 2020 11:20am
Indicative fees current as of : 16 October 2020 12:49pm

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