This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21B (HAM)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Hamilton|
The Timetable for 2021 is not available.
Fees for 2021 are not yet available.
The following 2020 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2021 outlines.
Paper details current as of : 16 September 2020 9:11am
Indicative fees current as of : 4 June 2020 3:25pm