This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
MRKTG553-23B (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
|23B (HAM)||B Trimester : 10 Jul 2023 - 5 Nov 2023||Hamilton|
|MRKTG553-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for International Marketing (MRKTG553)
There are no timetabled lectures for 2023 occurrences of MRKTG553 in 2023.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details
Indicative Fees for International Marketing (MRKTG553)
|Fees Not Available|
The following 2022 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2023 outlines.
Paper details current as of : 2 February 2023 8:51am
Indicative fees current as of : 4 February 2023 4:30am