MRKTG562

Strategic Marketing Analysis, Planning and Control

2024
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For previous occurrences, try the 2023 version of this year.

15

500

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Additional information

  • Paper details current as of 27 Jan 2024 23:59pm
  • Indicative fees current as of 9 Apr 2024 01:30am