MRKTG564

Digital Marketing Strategy

2025
This paper is not offered for 2025

For previous occurrences, try the 2024 version of this year.

15

500

Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.

Additional information

  • Indicative fees current as of 13 Sep 2024 01:20am